by Andy Jenkins on October 16, 2009
“Mistakes are the portals of Discovery”
~ James Joyce
Check out the dead Irish Poet – all UP in that Internet Marketing wisdom!
Quick update: Yesterday, I quit smoking, Damn it.
So, it’s not dangerous at ALL for me to be talking about Customer Service today, for Pete’s sake.
Don’t worry about me, though. I’ve discovered that “The Patch” is really helping reduce my cravings – especially when I place it under my tongue (Or roll it up and smoke it)… Meaning, I’m not all that affected. On an unrelated note, Janeen DID decide to stay in a hotel for the next 2 weeks.
Look, most people might think that talking about customer service is pretty boring. They’re WRONG! Bloody Bloody Rage Kill Kill.
Customer service is a HUGE opportunity to encourage customer addiction loyalty and create MORE sales opportunities. Having said that, it can also be a tremendous time-suck. You know what I’m talking about? Yes. Yes you do. Don’t argue.
One day when my testosterone levels were peaking (And coincidentally just had my ass handed to me by a customer), I coined the gentle phrase “Concussion Planning” and mapped out a process for cutting customer service overhead by around 80%. MmmKay?
Then, I took that same concept and applied it to the FRONT END of a sales funnel. What? BAM!
It’s tough to explain, ’cause I’ve got the shakes – so watch this short video while I commando-raid the refrigerator mercilessly.
Concussion Planning! (BOOM)
This short and profoundly detailed video explains the critical difference between Customer Use and Customer Activity. And yes, you should care a lot.
Hey! Happy Friday to all of you non-addict, not going through withdraw symptoms… people.
Andy “Since quitting smoking, I am so easily distrac
by Andy Jenkins on October 12, 2009
“Every time I find the meaning of Life, they change it.”
~Author Unknown (But Damn Clever)
You know why I like change? Because I never really figured out what to do in the first place, so when shizzle changes, it’s like I’m getting a Do-Over.
Google makes sure we get “Do-Overs” all the time, don’t they?
They’re givers.
Stupid Google Changes that can HURT You
Last week, Leslie Rohde, Dan Thies and I conducted a Live Webinar entitled “Stupid Google Changes that can Hurt You“. I took many notes and was unnaturally silent. As promised, we recorded the Webinar, and it’s now available in bite-sized chunks of geekery and profoundness.
I’ve split up the webinar according to topic, and will be releasing each nugget over the next few days.
Bonus Tip
BTW, write this down: Since I’ll soon be turning up the volume on my How to Market with Video project, I thought you might like to know this little tid-bit:
The viewership on short, 10-15 minute videos – even when they are simply tiny parts of a larger overall presentation, it about 1000% higher than the viewership on a single long duration video. Because effective Video Marketing AND Video Training is ALL about consumption, take a moment and look at your current video releases and see if you’ve got some magnum-opus length videos out there boring your viewer to tears.
Parts 1 and 2 of “Stupid Google Changes that can Hurt You” is now available for your viewing enjoyment! [click to continue…]
by Andy Jenkins on September 29, 2009
“Ambition is a poor excuse for not having sense enough to be lazy”
~Charlie McCarthy
You know whats hard? Going to a job you hate every day.
You know whats worse? Going to a job you hate every day, then coming home exhausted & demoralized and still trying to be enthusiastic about working on your own gig.
And yet…
Some folks seem to have a penchant (Sounds better when you say it with a French accent, “Payshannn”) for slicing through the cobwebs of employment-funk.
Well, bully for them – golf clap, kind words, and all that faint praise, and such… ‘Cause 99% of us “normal” folks don’t have that trait.
What about us Humans?
Did you know that Pirate Dan Thies actually had a job for the first 4 years of his online-career? He even achieved “Keyword Research Guru” status while he was still working for “The man”.
How’d he do THAT? Was it the leather chaps or his daily intake of Honey-Nut-Cheerios?
NO! Well… maybe. But we don’t need to construct a legend (DAMN IT!), because today, we have VIDEO!
So now, you can have all of Dan’s secrets. [click to continue…]
by Andy Jenkins on September 25, 2009
“Anything that is of value in life only multiplies when it is given.”
~Deepak Chopra
Pretty deep, eh? Packed with Deep-ness. Deep-Packed.
Thank You, Thank You – I’m here all week.
You! You have seen the promotional technique called “Moving the FreeLine” (MTFL for short) in action. It happens like clockwork during product launches.
It goes like this:
1 – “Bing Bong, you got your emailz!”
2 – You read your emailz. Emailz haz link to super-awesomeness.
3 – The super-awesomeness is a Free Video, or a Free Report. You consume it, think the author is super-awesome, and the next time you get a communication from the author, you’re TWICE as likely to consume the content (Even if it’s a straight-up sales message) as you were before you munched up all their free stuff.
4 – And so, the odds of you making a purchase from that author increase because the FreeLine content caused the prospect to have 3 specific emotions about the author:
- Trust
- Integrity
- Authority
MTFL is so powerful, that you can literally give away your best stuff, and still sell a product that’s LESS impressive than your FreeLine content.
Like Deepak says, value is multiplied when it is given [away for free].
But here’s the thing about MTFL…
WARNING: Screw up The FreeLine, and you’ll literally do DAMAGE to your sales process. (Again, pretend I have first hand experience…) [click to continue…]
