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Tag: "Search Engine Optimization"

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Short Tail vs. Long Tail Keywords: Which Gives You More Bang for Your Buck?

Short Tail vs. Long Tail Keywords: Which Gives You More Bang for Your Buck?

In SEO speak, keywords more or less equate to the lifeblood of a finely tuned website. Being able to effectively use the right keywords can have a big impact on a site’s on-page SEO campaign. I recently came across an argument on which type of keywords – short tail or long tail keywords – are [...]

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Who Knew: Yellow Pages Still Trump Search Engines

Who Knew: Yellow Pages Still Trump Search Engines

If you told me before I read a survey by Burke that yellow pages are still America’s most used and most trusted consumer business research tool, I’d tell you to stop smoking ‘em funny cigarettes. But it’s true: in a survey that included 8,000 adult consumers in the United States, it was discovered that more [...]

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On Duplicate Content and Not Acting Silly

On Duplicate Content and Not Acting Silly

Duplicate content is one of the Internet frills that Google has been fighting for quite a while now. A lot of people who want to turn some quick profits in the web resort to direct copying or rewriting of other people’s original content without proper attribution. This is not only illegal; it also clutters up [...]

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Web Design Principles that Make SEO Sense

Web Design Principles that Make SEO Sense

If you’ve ever been involved in a website creation and optimization project, it’s likely that you’ve already seen some designers and search engine optimizers bang heads. It’s been well documented that some designer practices are counterproductive to website optimization and some SEO practices make a site look less appealing than it can be. Before your [...]

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SEO Myths that We All Should Fahgedabout

SEO Myths that We All Should Fahgedabout

Search engine optimization can be thought of as the biggest open secret in Internet marketing. While most of us know about it at varying degrees, search engines like the high and mighty Google still don’t talk about it openly. A search engine’s algorithm set is top secret and mere mortals like us aren’t meant to [...]

Great SEO for Small businesses: It’s Possible

Great SEO for Small businesses: It’s Possible

Long gone are the days of yore when search engine optimization was free and magical. Back in the day, a canny Internet marketer only needed to repeat a keyword a certain number of times and poof, search engine domination is achieved! In the late 90′s, Pamela Anderson was crowned “the most downloaded woman on the [...]

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Did Google Waste 3 Mil on The Super Bowl Ad?

How ’bout them Saints? Nothing like a good comeback story, eh? As if it wasn’t exciting enough to watch an underdog upset, there was a moment during Sunday’s broadcast where I actually got tears in my eyes like a big ole’ baby. It wasn’t the game (After editing like a gazillion shows for NFL Films, [...]

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