by Andy Jenkins on October 16, 2009
“Mistakes are the portals of Discovery”
~ James Joyce
Check out the dead Irish Poet – all UP in that Internet Marketing wisdom!
Quick update: Yesterday, I quit smoking, Damn it.
So, it’s not dangerous at ALL for me to be talking about Customer Service today, for Pete’s sake.
Don’t worry about me, though. I’ve discovered that “The Patch” is really helping reduce my cravings – especially when I place it under my tongue (Or roll it up and smoke it)… Meaning, I’m not all that affected. On an unrelated note, Janeen DID decide to stay in a hotel for the next 2 weeks.
Look, most people might think that talking about customer service is pretty boring. They’re WRONG! Bloody Bloody Rage Kill Kill.
Customer service is a HUGE opportunity to encourage customer addiction loyalty and create MORE sales opportunities. Having said that, it can also be a tremendous time-suck. You know what I’m talking about? Yes. Yes you do. Don’t argue.
One day when my testosterone levels were peaking (And coincidentally just had my ass handed to me by a customer), I coined the gentle phrase “Concussion Planning” and mapped out a process for cutting customer service overhead by around 80%. MmmKay?
Then, I took that same concept and applied it to the FRONT END of a sales funnel. What? BAM!
It’s tough to explain, ’cause I’ve got the shakes – so watch this short video while I commando-raid the refrigerator mercilessly.
Concussion Planning! (BOOM)
This short and profoundly detailed video explains the critical difference between Customer Use and Customer Activity. And yes, you should care a lot.
Hey! Happy Friday to all of you non-addict, not going through withdraw symptoms… people.
Andy “Since quitting smoking, I am so easily distrac
by Andy Jenkins on September 25, 2009
“Anything that is of value in life only multiplies when it is given.”
~Deepak Chopra
Pretty deep, eh? Packed with Deep-ness. Deep-Packed.
Thank You, Thank You – I’m here all week.
You! You have seen the promotional technique called “Moving the FreeLine” (MTFL for short) in action. It happens like clockwork during product launches.
It goes like this:
1 – “Bing Bong, you got your emailz!”
2 – You read your emailz. Emailz haz link to super-awesomeness.
3 – The super-awesomeness is a Free Video, or a Free Report. You consume it, think the author is super-awesome, and the next time you get a communication from the author, you’re TWICE as likely to consume the content (Even if it’s a straight-up sales message) as you were before you munched up all their free stuff.
4 – And so, the odds of you making a purchase from that author increase because the FreeLine content caused the prospect to have 3 specific emotions about the author:
- Trust
- Integrity
- Authority
MTFL is so powerful, that you can literally give away your best stuff, and still sell a product that’s LESS impressive than your FreeLine content.
Like Deepak says, value is multiplied when it is given [away for free].
But here’s the thing about MTFL…
WARNING: Screw up The FreeLine, and you’ll literally do DAMAGE to your sales process. (Again, pretend I have first hand experience…) [click to continue…]
by Andy Jenkins on September 22, 2009
“If we become increasingly humble about how little we know, we may be more eager to search.”
~ Sir John Templeton
In 2001, I did the impossible – TWICE.
Back in the days of Milk & Honey, there was this Pay Per Click (cough) search engine called “GoTo”. It would later become “Overture”, and later still “Yahoo Search Marketing”.
Walk with me down memory lane and let us recall how “GoTo” offered clicks for nickel bids. Reminisce if you will, at the outrage when “GoTo” became “Overture” and as the new namesake implies, made an “overture” to it’s customers by raising the minimum bid from a nickel to…
…a DIME.
Do you remember the scandal? They didn’t even have the online blogopolis and it still made headlines.
Now, picture me (Preferably 30 pounds thinner with no male-pattern-baldness) gleefully tearing open the robins-egg-blue envelope from Capital One where my newly minted Visa Gold Card greeted me with all of it’s shiny $10,000 credit limit goodness.
“Nickel Clicks, come to poppa.”
How hard do you think it was to burn through $2,000 spending five cents at a time? [click to continue…]
by Andy Jenkins on September 20, 2009
“The Greatest problem of Communication is the Illusion that it has been Accomplished.”
~ George Bernard Shaw
“My life is a like a Bollywood version of Space Balls that was directed by Ed Wood – with the occasional musical number.”
~ Andy Jenkins
Fan Mail!
After drunk blogging on Friday, here’s the thanks I get:
Man... Tough Crowd these days...
Everyone should follow @wtleonard, and any time he tweets anything, just reply with “Not Impressed”.
…and they say Social Media is a fad.
About those videos I released…
Hey! Thanks for the super-cool responses! Many viewers seemed particularly enthusiastic about the music. One email said:
“..dude, that Jazz soundtrack just kinda sneaks up on you and BAM, you’re hooked!”
That’s why on some videos, you gotz to use teh Ninjazz (Video marketing has its own language, see…)
More Video Training! With Ninjazz!
Today’s videos are all about getting more people to listen to you (Without resorting to harsh language or nudity). [click to continue…]
