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Leslie Rohde

Social Media Blunders

by Andy Jenkins on October 14, 2009

The following exchange took place on a very popular “Social Media” site:

HIM:  “Have you been on Barbie’s twitter yet?”

ME:  92 characters of silent blinking

The above makes me hesitate to even DEFINE what Social Media really is.

Never the less, because Social Media reaches potential prospects…

Because Social Media usually takes place on High Google Page Rank Sites…

Because most Social Media sites have API’s that allow Automated (SPAM) activity to take place…

…Social Media has basically been PERVERTED and MISREPRESENTED as the End All/Be All answer to traffic generation and SEO.

LIES!  Damn LIES!

Twitter, Digg, Facebook, Myspace, Delicious, Stumble Upon, Squidoo, Bibbitybobbitybo and other popular destinations for User Generated Content actually CAN be used to build a huge audience of raving FANS.

But the real question is, do YOU know how to use OPC to do it?

You down with OPC?  Yeah – you know me.

Check out these next two videos so you can see how the propeller heads use OPC (Other Peoples Content), because…

Parts 3 and 4 of “Stupid Google Changes that can Hurt You” is now available for your viewing enjoyment! [click to continue…]

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Duplicate Content on your site

by Andy Jenkins on October 12, 2009

Every time I find the meaning of Life, they change it.”

~Author Unknown (But Damn Clever)

You know why I like change?  Because I never really figured out what to do in the first place, so when shizzle changes, it’s like I’m getting a Do-Over.

Google makes sure we get “Do-Overs” all  the time, don’t they?

They’re givers.

Stupid Google Changes that can HURT You

Last week, Leslie Rohde, Dan Thies and I conducted a Live Webinar entitled “Stupid Google Changes that can Hurt You“.  I took many notes and was unnaturally silent.  As promised, we recorded the Webinar, and it’s now available in bite-sized chunks of geekery and profoundness.

I’ve split up the webinar according to topic, and will be releasing each nugget over the next few days.

Bonus Tip

BTW, write this down:  Since I’ll soon be turning up the volume on my How to Market with Video project, I thought you might like to know this little tid-bit:

The viewership on short, 10-15 minute videos – even when they are simply tiny parts of a larger overall presentation, it about 1000% higher than the viewership on a single long duration video.  Because effective Video Marketing AND Video Training is ALL about consumption, take a moment and look at your current video releases and see if you’ve got some magnum-opus length videos out there boring your viewer to tears.

Parts 1 and 2 of “Stupid Google Changes that can Hurt You” is now available for your viewing enjoyment! [click to continue…]

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