“If we become increasingly humble about how little we know, we may be more eager to search.”
~ Sir John Templeton
In 2001, I did the impossible – TWICE.
Back in the days of Milk & Honey, there was this Pay Per Click (cough) search engine called “GoTo”. It would later become “Overture”, and later still “Yahoo Search Marketing”.
Walk with me down memory lane and let us recall how “GoTo” offered clicks for nickel bids. Reminisce if you will, at the outrage when “GoTo” became “Overture” and as the new namesake implies, made an “overture” to it’s customers by raising the minimum bid from a nickel to…
…a DIME.
Do you remember the scandal? They didn’t even have the online blogopolis and it still made headlines.
Now, picture me (Preferably 30 pounds thinner with no male-pattern-baldness) gleefully tearing open the robins-egg-blue envelope from Capital One where my newly minted Visa Gold Card greeted me with all of it’s shiny $10,000 credit limit goodness.
“Nickel Clicks, come to poppa.”
How hard do you think it was to burn through $2,000 spending five cents at a time? [click to continue…]
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