This is a pretty meaty video tutorial on How to Launch a Product on the interwebz. I cover the 7 Key Elements of a Successful Product Launch, including some recent developments in technology and strategy: The Complete, 7 Step promotional Campaign Common Attributes of a Launch PROSPECT The Whisper Campaign The Agitation Campaign The Info-torial Campaign The Social Engagement [...]
Sometimes, I like to torture myself and go to public forums where angry people have all the answers. ‘They’ say that Product Launches don’t work anymore. Their proof is that there are (Ironically) now MORE and MORE product launches from MORE diverse industries for products and services that range from thousands of dollars to just [...]
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