by Andy Jenkins on October 23, 2009
Sometimes, I like to torture myself and go to public forums where angry people have all the answers.
‘They’ say that Product Launches don’t work anymore.
Their proof is that there are (Ironically) now MORE and MORE product launches from MORE diverse industries for products and services that range from thousands of dollars to just a few sheckles.
Since there seems to be a product launch every other day, they MUST be losing effectiveness… otherwise, there wouldn’t need to be so many launches.
Yep.
According to a few people who have never really done a product launch, the consensus seems to be that product launches have, in fact “Jumped the Shark“.
BTW, When something “Jumps the Shark“, it essentially means that it has lost its effectiveness and needs to resort to outrageous and ill-conceived action in order to remain relevant.
This expression comes from the Happy Days Episode where The Fonz ended up in a bet that he could water-ski-jump over a shark. Re-read that sentence again just for the sheer joy and fond memories of what we used to think of as entertainment – Arthur Herbert Fonzarelli, in OP surf-shorts and a Members-Only leather jacket. Good times… good times.
On the other hand… do you remember when the Cigarette industry actually claimed that smoking was not only socially desirable; it was actually GOOD for you?
That is pretty much the magnitude of WRONGNESS that ‘they’ have about product launch effectiveness – They’re “Tobacco company” wrong. [click to continue…]
by Andy Jenkins on October 22, 2009
Stop it! Just STOP tweaking and stop beating your self up! Do you have ANY f****** idea what it means that you’re even here or that you even showed up? First, it’s AMAZING that you made the decision to be an entrepreneur – you stood up and said, “I’m going to do this thing – live this life – according to MY rules. My Rules Mr. Man! Things like safety nets, health insurance and 401k’s are for peasants, not Kings and Queens.”
And it’s a minor MIRACLE that you’ve stuck with it long enough to have ANY success at all. So, I say Pump your first in the air right now and shout “Damn I’m good! I’ve done more for my own legend than 99.9% of the other slobs who just bitch and moan about how awfully unfair life is all while their biggest contribution to changing their stars is showing up with the ice for the tailgate party”.
You’re so damn amazing and you think you’re not. Seriously, what the HELL is wrong with you? You’re AWESOME! You’re 10 TIMES better off than I was and I’ve gotta say, things turned out pretty okay for me.
~ Andy Jenkins RANTING on Stage at Mass Control to Mass Control Attendees
In case you missed the significance of that rant – here’s the cliff’s notes:
You’re better than you think you are. You’ve got more skills, more experience, and more instinct about Internet Marketing than you give yourself credit for.
It’s time to start.
First, it’s good for you. Realizing and acknowledging a sense of accomplishment is GOOD for your soul. It keeps the internal chiminea fires burning – it’s GO Juice when you’re down and out of Red-Bull.
Second, there’s money in it.
Now you’re listening, ain’t ya? 
[click to continue…]
