by Andy Jenkins on October 16, 2009
“Mistakes are the portals of Discovery”
~ James Joyce
Check out the dead Irish Poet – all UP in that Internet Marketing wisdom!
Quick update: Yesterday, I quit smoking, Damn it.
So, it’s not dangerous at ALL for me to be talking about Customer Service today, for Pete’s sake.
Don’t worry about me, though. I’ve discovered that “The Patch” is really helping reduce my cravings – especially when I place it under my tongue (Or roll it up and smoke it)… Meaning, I’m not all that affected. On an unrelated note, Janeen DID decide to stay in a hotel for the next 2 weeks.
Look, most people might think that talking about customer service is pretty boring. They’re WRONG! Bloody Bloody Rage Kill Kill.
Customer service is a HUGE opportunity to encourage customer addiction loyalty and create MORE sales opportunities. Having said that, it can also be a tremendous time-suck. You know what I’m talking about? Yes. Yes you do. Don’t argue.
One day when my testosterone levels were peaking (And coincidentally just had my ass handed to me by a customer), I coined the gentle phrase “Concussion Planning” and mapped out a process for cutting customer service overhead by around 80%. MmmKay?
Then, I took that same concept and applied it to the FRONT END of a sales funnel. What? BAM!
It’s tough to explain, ’cause I’ve got the shakes – so watch this short video while I commando-raid the refrigerator mercilessly.
Concussion Planning! (BOOM)
This short and profoundly detailed video explains the critical difference between Customer Use and Customer Activity. And yes, you should care a lot.
Hey! Happy Friday to all of you non-addict, not going through withdraw symptoms… people.
Andy “Since quitting smoking, I am so easily distrac
by Andy Jenkins on September 9, 2009
I didn’t swear even once on last nights Natural Leverage Webinizzy.
LOOK AT ME, GROWING UP.
However, the next time I “estimate” the duration of any presentation that I do with Dan Thies, especially when I say it’s gonna last “Oh, figure about 90 minutes“, just assume I’m lying. 
As the Natural Leverage Webinar approached the TWO HOUR and TWENTY MINUTE mark, a “fan” who was “concerned” for our “health” compared the webinar to a James Bond film – without all the action.
Let me just say, that’s not fair – that webinar had smiley face, rocket ship, and and and sports car graphics. So, dude, I’m totally offended. 
Having said that, I think I am about to get into a knife fight with some environmentalists. Apparently, we destroyed a lot of trees last night:
God bless – I mean really. 152 pages of notes. My entire life could be summed up in 3. Add to that various records from Law Enforcement and I suppose it would stretch to the 152 mark – so maybe I’m selling myself short.
Having said that, when I saw this Tweet, I Retweeted it:
Not because I was proud, because when “They” come for me with a wagon full of torches and pitchforks, I can blame it on my followers.
Enough pontification! If you missed it (And I don’t blame you given (Geek Alert) InfoCom’s recent release of ZORK as an iPhone app), not to worry – Dan and I recorded it.
Here’s what’s in the download files” [click to continue…]
by Andy Jenkins on September 4, 2009
Greetings and Salutations (It’s is SO totally FRIDAY!!)
Armed with a magic 8 ball, Ouija board, and still tender scars of an advanced degree from the Votec School of Hard Knocks…
…I took a sobering swing at mind mapping out an Online Business.
This is what I came up with.
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by Andy Jenkins on September 3, 2009
So… “Pirate Dan Thies” and I had planned to have the “Natural Leverage” webinar registration form posted yesterday.
But the lease was up on the condo that I was staying in when we first moved to San Diego. Yesterday, we moved into a new “Brady Bunch style” rental house on a cliff overlooking the pacific.
It’s awful. The waves are really loud and obnoxious – they just keep crashing and crashing. And the damn cool breeze is ridiculous, and it smells like orchids all the time. And I get FIVE bars of signal on my phone – and it’s from AT&T! (“Less Bars in Less Places”) And if another employee from Starbucks says, “You have an AWESOME day” – I’m going postal.
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