Posts tagged as:

Forced Continuity

The Death of Force Continuity?

by Andy Jenkins on January 14, 2010

In my 9 years online, I’ve never had the chance to use a “The Death Of..” headline.

I do today.  Scratch that one off my list.

Here’s the deal:

Ryan Lee just posted a short video, and a redacted letter that he got from his merchant account to his blog.

Esentially, Visa and MasterCard are putting the breaks on and in some cases killing merchant accounts that pitch “Free with paid Shipping”, “Free Trials”, and “Opt-Out (They call it “Negative” Continuity).

Here’s the link to Ryan’s Blog:

http://www.ryanlee.com/make-more-money/forced-continuity-and-free-trials-are-almost-over-read-this-now/

(It’s a LONG link, so if it wraps to 2 lines, make sure you copy the whole thing and paste it in your browser).

Do me a favor – watch Ryans Video and read the letter from his merchant account, and then head back to this blog post and tell me what you think.

My reaction is simple:   WOOOOOOOHOOOOOOO!

While I hate that the bad apples are causing legitimate folks to have to jump through the odd hoop or two, the fact is, the real jerks are gonna be shut down cold.  And if consumers can worry a little less about fraud, that makes the entire industry better.

Post your thoughts in the comments below…

May you live in interesting, strange, and slightly surreal times,

Andy

P.S.  If you leave a comment on Ryan’s blog, please do tell him that I sent you to visit – he’ll like that, and send me In and Out Burger Coupons.

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80.9% Conversion Improvement and “Optional” Continuity

by Andy Jenkins on December 10, 2009

People seldom improve when they have no other model but themselves to copy after.

~ Oliver Goldsmith

Which is why, dear Oliver, I have a “Bookmarks” section in FireFox with about 11,000 “models to copy after”.

2 Things today:

1 – The mad scientists over at A/B Tests just posted a case study that sorta confirms what I’ve been saying since 2006.

It shows how ONE change to a web page increased sales conversions of a company’s flagship product by 80.9%.

The secret sauce?  I’ll give you a hint:

“It moves” [click to continue…]

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