by Andy Jenkins on February 12, 2010
You ever wonder why that wonderful independent film you love lost money and flopped, while that boring lame-fest movie you hated is breaking record after record at the box office?
Hint: It’s NOT a matter of taste.
You can go straight to Video Boss Part 3: “Traffic Boss” right now and find out what it is (and how to add this “secret sauce” to your video marketing recipe).
And besides another tutorial filled with nitty-gritty video tactics, I’m also going to flat out give ya one little things will make YOU a Boss with your viewers watching your videos.
Close the gap. I’ll tell you how, when you Watch “Traffic Boss” right here.
Until then,
Andy
P.S. If you missed Parts 1 and 2, you won’t know how easy it is to make cash-collecting viral videos of your own. That’s okay – when you sign up you can go back and see anything you missed. Check it all out right here.
http://www.thevideoboss.com/traffic-boss
by Andy Jenkins on September 29, 2009
“Ambition is a poor excuse for not having sense enough to be lazy”
~Charlie McCarthy
You know whats hard? Going to a job you hate every day.
You know whats worse? Going to a job you hate every day, then coming home exhausted & demoralized and still trying to be enthusiastic about working on your own gig.
And yet…
Some folks seem to have a penchant (Sounds better when you say it with a French accent, “Payshannn”) for slicing through the cobwebs of employment-funk.
Well, bully for them – golf clap, kind words, and all that faint praise, and such… ‘Cause 99% of us “normal” folks don’t have that trait.
What about us Humans?
Did you know that Pirate Dan Thies actually had a job for the first 4 years of his online-career? He even achieved “Keyword Research Guru” status while he was still working for “The man”.
How’d he do THAT? Was it the leather chaps or his daily intake of Honey-Nut-Cheerios?
NO! Well… maybe. But we don’t need to construct a legend (DAMN IT!), because today, we have VIDEO!
So now, you can have all of Dan’s secrets. [click to continue…]
by Andy Jenkins on September 25, 2009
“Anything that is of value in life only multiplies when it is given.”
~Deepak Chopra
Pretty deep, eh? Packed with Deep-ness. Deep-Packed.
Thank You, Thank You – I’m here all week.
You! You have seen the promotional technique called “Moving the FreeLine” (MTFL for short) in action. It happens like clockwork during product launches.
It goes like this:
1 – “Bing Bong, you got your emailz!”
2 – You read your emailz. Emailz haz link to super-awesomeness.
3 – The super-awesomeness is a Free Video, or a Free Report. You consume it, think the author is super-awesome, and the next time you get a communication from the author, you’re TWICE as likely to consume the content (Even if it’s a straight-up sales message) as you were before you munched up all their free stuff.
4 – And so, the odds of you making a purchase from that author increase because the FreeLine content caused the prospect to have 3 specific emotions about the author:
- Trust
- Integrity
- Authority
MTFL is so powerful, that you can literally give away your best stuff, and still sell a product that’s LESS impressive than your FreeLine content.
Like Deepak says, value is multiplied when it is given [away for free].
But here’s the thing about MTFL…
WARNING: Screw up The FreeLine, and you’ll literally do DAMAGE to your sales process. (Again, pretend I have first hand experience…) [click to continue…]
by Andy Jenkins on September 22, 2009
“If we become increasingly humble about how little we know, we may be more eager to search.”
~ Sir John Templeton
In 2001, I did the impossible – TWICE.
Back in the days of Milk & Honey, there was this Pay Per Click (cough) search engine called “GoTo”. It would later become “Overture”, and later still “Yahoo Search Marketing”.
Walk with me down memory lane and let us recall how “GoTo” offered clicks for nickel bids. Reminisce if you will, at the outrage when “GoTo” became “Overture” and as the new namesake implies, made an “overture” to it’s customers by raising the minimum bid from a nickel to…
…a DIME.
Do you remember the scandal? They didn’t even have the online blogopolis and it still made headlines.
Now, picture me (Preferably 30 pounds thinner with no male-pattern-baldness) gleefully tearing open the robins-egg-blue envelope from Capital One where my newly minted Visa Gold Card greeted me with all of it’s shiny $10,000 credit limit goodness.
“Nickel Clicks, come to poppa.”
How hard do you think it was to burn through $2,000 spending five cents at a time? [click to continue…]
