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Category: Social Media Marketing

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Is Facebook Replacing E-mail?

Is Facebook Replacing E-mail?

A recent study by Nielsen Online shows that people are spending more of their online time on social networking websites such as Facebook or Twitter than on checking, composing and sending email. Seemingly as a response to this phenomenon, CEO of Facebook Mark Zuckerberg announced in November this year that plans to combine text messages, [...]

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How to Ramp Up Your Facebook Privacy

How to Ramp Up Your Facebook Privacy

The debate about whether or not Facebook’s privacy settings are private enough has been raging on since the website’s conception. With a community of 800 million strong active users and counting, keeping your stuff visible only to those you want it to be visible to can be a real challenge. Today I’m going to talk [...]

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Is It Worth Paying for Twitter Followers?

Is It Worth Paying for Twitter Followers?

Interesting concept posited to me today: apparently there are companies out there claiming that they can get you “quality, targeted Twitter followers fast” for $50 to $200 a pop. While I want to place some faith in humanity and think that this is not some elaborate fly-by-night operation; that it is actually designed to help [...]

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How to Make Viral Content That Works for Your Marketing Campaign

How to Make Viral Content That Works for Your Marketing Campaign

Today, on the Andy Jenkins blog, we’re going to talk about that marketing pipe dream: viral marketing. These days, going viral is all the rage. It can be quite successfully argued that viral marketing is the most effective marketing tool ever. Low-risk, high reward, instant gratification. You hear it everywhere these days: “We need a [...]

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*Bleep* You: Should Facebook Be Censored?

*Bleep* You: Should Facebook Be Censored?

Earlier this month the BBC reported that India’s telecom minister submitted a proposal to Facebook to censor or screen content that can potentially hurt people’s feelings. No, really. The rationale behind the proposal is the argument that India is a country with many religions and beliefs, so what seems humorous to someone can be objectionable [...]

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How to Use Social Networking to Land Yourself a Job

How to Use Social Networking to Land Yourself a Job

A recent study conducted by Jobvite claims that social media has become the new, hip thing in recruiting potential employees. 90% of companies are planning to use social networking to find job candidates – an increase of 7% from last year. Two-thirds reported that they had been successful in filling in vacancies by using social [...]

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Will Social Media Replace Traditional Media?

Will Social Media Replace Traditional Media?

I heard an interesting story today: in the United Kingdom, a lawyer issued a court summons via Facebook. This happened in early March this year, when a solicitor was finding it hard to get ahold of a debtor who needed to attend court and answer some questions about their finances. After exhausting most traditional measures [...]

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