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I’d like to show you how NOT to build a list

by Andy Jenkins on March 6, 2010

Don’t you hate when this happens?:

You see well-done sales letter or slick and pretty sales video… It’s WORKING. You’re reading or watching, you’re into it, and then BAM – you’re distracted with an Opt-In Form.

WHY OH WHY would the seller do that? They’re driving traffic to a place where they’re trying to close the sale, right?

They’re making their case, overcoming objections, they’re selling to me… Aaaaaand then, they give me the option to NOT BUY??

They’re suddenly showing me bunch of good copy to get me to stop thinking about spending any money with them, but instead join on up and start getting FREE STUFF. Sigh.

Ya know, maybe spending money on that product wasn’t such a good idea anyway. I mean, think about it – if you’re GOOD at getting opt ins with this scheme, you’re actually doing it at the expense of PAYING customers.

Repeat after me: A Confused MIND says NO!

So Have ONE GOAL and ONE GOAL ONLY on your landing pages. This is a rookie mistake, and I see WAY too many veterans doing it, too.

Look, after 9 years of Inteweb marketing, I’ve made mistakes like this – we ALL have.

But I’ve also tripped over a couple of spiffy tricks I’ve used to build a list of happy and responsive subscribers. And I’m talking six-figures worth of subscribers.

So rather than dwell on mistakes, here are a few of the higher points I think will save you a lot of pain in building your own lists up. If that’s cool with you. :)

1. When you’re marketing, you’re either creating relationships or closing a sale. That’s it.

If you try to do BOTH, you end up giving the potential customer a parachute to jump out of your carefully crafted pitch, or you send them mixed messages because you now feel compelled to get them to join your list if they don’t buy.

That ain’t gonna work, son (or cuzin, or boss, or daughter).

Here’s my advice. At the beginning, you’re only getting 2 kinds of leads: Cold Traffic (They don’t know you at all) or Endorsed Traffic (Someone referred them, but this if your first “official” introduction).

For these people you need to concentrate on creating a RELATIONSHIP before you try to sell them ANYTHING.

Do you ask someone for money the first time you meet them? I try not to. :)

The fact is, asking someone to do business with you the very first time you meet has a very small chance of success – that’s why most online businesses have the abysmal close rate of 1%.

Instead, you get to know that person and show them what you’re all about.

All of the sudden, you’ve got a connection, AND NOW the relationship can evolv to a place of trust. From there, it’s SO MUCH EASIER to start to “Talk Business”.

And THAT’S WHY list building is so powerful – because the first time you meet a potential customer, all you really need to do is eliminate the risk in order to create a relationship with them.

So, how to do you eliminate risk? First things first – let’s define “Risk” in our market. Risk is generally a condition where a person is in a position to LOSE something if they engage with another person.

When someone first “meets” you online, they don’t know if you’re for real, or if you’re a waste of time, effort, money, air, etc.

So, how do we eliminate risk and create a relationship that could lead to a TRANSACTION of VALUE down the road?

Picture this: Pretend that you’re a visitor to an page where you can get a free-report and all you have to do is give your email address to get that free-report.

Most online sellers try to create juicy “Opt-In Compensation” (Where the visitor gets something for opting-in) that is very similar to the problems that their PRODUCT SOLVES.

And this is WRONG.

Here’s what I would do – I made this phrase up about a year ago – it even got re-tweeted a couple of times:

2. OFFER Value without Expectation of Compensation.

Pretty catchy, eh? :D

I’m talking about reaching as broadly as you can into your chosen niche and giving away FREE content that solves the basic, general problems for those prospects.

Don’t give away a free chapter of your e-book, or a free trial of your e-course… Those things put the burden on THEM to prove to themselves that you’re worth buying from. It’s like giving them a job to do that has no compensation.

Instead of giving them WORK, just PROVE to them that you’re worth buying from by solving their pressing problems for them the very first time they meet you, AND ONLY ask for an opt-in in exchange.

Don’t even bring up that you sell anything at all at this point.

In fact, you should deliberately be trying to help people who may not be potential customers of your specific product AT ALL. That might seem counter-intuitive, but think of it like this:

3. Free Line Content Should Solve the BIG Problems in Your Niche

Remember, the reason we’re building a list is so we can make lots of offers to lots of people. We don’t want a list that’s so targeted that they only have that one single problem in common, right?

Because once we sell them that one thing, we’re done. Unless you sell something people need refills on, that list is not very valuable to YOU, much less to any potential JV Partners.

Let me give you an industry-specific example: Weight Loss.

There’s really only 3 main reasons people are overweight.
1) Bad Diet
2) Lack of Exercise
3) Health Related Issues

So, while your product might address an exercise program for busy professionals or “Easy Healthy Cooking on a Budget” or even more specific “How to Exercise When You’re Debilitated”…

Your product is still only addressing ONE of those 3 reasons which means that you’re NOT talking to the other 2/3rds of the market. But WHY NOT address the entire market with your free-line?

Then, once you have a relationship, offer your product to a segment of those subs who are INTERESTED. Everyone else who ISN’T interested is FINE in the meantime, because they got free solutions from you. They are in the black, and you have proven to be a NO-RISK interaction.

So NOW you still have room to address that other 2/3rds of the market in future products, or JV promotions, etc. from INSIDE the comfort of your own list. You don’t have to go out and re-build new targeted traffic.

If you’re the person with a course on Exercise for the Debilitated, you’re going to be much more able to make JV deals with other folks if you have a list that has a broader interest in similar, related products, too.

And when that JV mails for you, he’s not just going to mail to HIS segment of people interested in the narrow focus of your product… If your free line content has BROAD value, he’ll send to ALL his prospects.

Overall, solving the big, general problems your niche has in common will get you the MOST traffic. And the goodwill you gain will allow you to build a valuable relationship that you can leverage and profit from in the future.

That’s with your own products, as an affiliate, as an ad publisher – you essentially now have an audience that you can TEST new revenue streams and products with.

4. Expanding Their World Automatically Complicates It

Let me give you one last example with my own product, Video Boss. I didn’t go after ONLY the hard core video heads with my marketing and free line content.

I went after ALL internet marketers, and I wanted to prove the value of adding video to your mix. SOME of those people will get WAY into video and are going to NEED Video Boss.

Some people are going to use that free line content and it’s going to pull back the curtain on a whole new business/hobby - if they LOVE video, I’ve just expanded their world, and they will need a guide.

But the ones that don’t… They’ll stick around because I provided a solution – a way to get more customers – that they may or may not use specifically.

But they know that this guy Andy Jenkins has good solutions! So when I talk about a problem that they DO have (like – gosh, I don’t know… List Building?), I’ve already got my foot in the door.

Think back to the first time you EVER MET or HEARD of Andy Jenkins… Chances are, it wasn’t because I was selling you something.

And if I was, I probably had something you could get FOR FREE without ANY expectation of a sale… But of course, NOT on the same page. :)

So of ALL the ways you could go broader with your OWN free line content, leave me a comment to tell me how you will apply this in your own list-building efforts.

Hope that helps, and have a great weekend!
Andy

P.S. Even if you haven’t started building a list yet, let me know what you think of this by leaving a comment below. Or just read below to see the people who will tell me I’m wrong. :)

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{ 177 comments }

Shawn White Snowboards His Way To List Building Gold?

by Andy Jenkins on March 2, 2010

Did you watch the Winter Olympics? I watched the snowboarding competition for the first time this year and got to see Shawn White get his second consecutive gold on the half-pipe.

And that’s why I want to talk to you today about list building. And no, I didn’t hit my head snowboarding or anything (not recently anyway…)

See, unlike some of the other sports, in snowboarding the half-pipe, the longer your routine goes, the *slower* you go. That loss of speed means fewer tricks, and a lower score.

That’s why most competitors try to pull off their best moves at the beginning, before that momentum is spent.

This is a lot like the diminishing returns we marketers see in our lists over time. We can get a big spike of incoming subscribers when we do a launch, and we can get a great response from them at first.

Then it’s a good response… then so-so… then it dwindles away to the point that your formerly “hot” new subs are just lukewarm with the rest of your long-term, but disengaged subs.

We can’t do any more “tricks” because we’re just out of juice.

And you know what? That’s perfectly natural. That diminishing return happens in everyone’s businesses, and that’s why you can’t just do one big launch and coast along for life.

We go through the process again and again, with a fresh burst of speed, and a new chance to bust out some great promotions while your list is active, only to have things eventually die down again…

And much like some of those Olympians, it can get to you. Even though these athletes get multiple runs and get to keep their highest score, many of them fell flat on their later tries.

Some folks let the friction and gravity from each run grind them down psychologically, too. But not everyone.

Mr. White, aka “The Flying Tomato” managed to get a higher score with EACH RUN. And this was my favorite moment – he ALREADY won the gold, and got the opportunity to do a “victory lap” and greet his roaring crowd of fans at the foot of the slope…

He actually sheepishly suggests he should just coast down the middle without doing any tricks.

Too fast to bleep on live TV, Shawn’s coach colorfully “suggests” that Mr. White should do his super secret trick… the one he never even needed to use in the competition, just for fun, just for the fans.

So he goes down the pipe, doing the usual tricks, and actually lands the “Whitesnake” – a trick he invented – on the LAST sweep up the pipe before the finish line.

I don’t even know how many spins and flips it is. Like 70 or something. But it sure was AMAZING to watch. :)

And the judges actually gave him A BETTER SCORE than the one he won the gold with. He had already won, and he busted out an even better performance, just for the JOY of it.

My takeaway is that just because there might be less chance for a big return, that doesn’t mean we shouldn’t try to do our best for our customers and subscribers each and every time.

And it’s not just champion athletes that can elevate their game this way – world class ARTISTS of all kinds strive to do this in every possible form of human expression and achievement.

Why should we, as marketers, be any different?

Whether we’re in launch mode, or doing a promotion, or just doing pure content – you have to care enough to try and do better each time. Always try to get the biggest and best response.

Because when you always TRY to do better, you DO get better. And that can be the difference between bringing home the gold and eating dirty snow.

GO BIG, or as they say, go home. :)

Until next time,
Andy

P.S. Did you have any personal heroes in the 2010 winter games? I can’t be the only one who finds inspiration for both work AND life in this stuff. What moved you? How will you apply it? Tell me in the comments.

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{ 81 comments }

If I had to start over from scratch…

by Andy Jenkins on February 24, 2010

People have asked me this question a LOT over the years I’ve been teaching online business:

If you had to start all over from scratch, what would you do?

Well, I’ve got a really good answer now, and I actually did the whole thing in public over the course of the past several months. After I left StomperNet, I bascially WAS starting over.

And now, after a really successful and gratifying “Video Boss” launch, I think it’s safe to say that I’m “back” in the game. I’ve got paying customers, I’ve got a list, and I’m good to go!

I’m sure you want to know what I did to get from there to here and WHY I did it so I made a short list of things I knew I needed to get started with right away. I’ll share those with you now:

1. Blog - The first site I built once I was on the west coast and settled in was AndyJenkinsBlog.com. I needed a place for people who knew me to find me again. And I needed a place for people to discover me.

Having been on the web since before blogs existed, I have to say it’s my preferred “personality platform” nowadays. I can post my content, get comments, branch off into social sites like twitter, and build my list, right from the same site.

And you DON’T have to get fancy, either. Sure, I’m using a “premium” theme, but it’s hardly personalized at all. It’s about making it WORK not making it PRETTY.

2. List - As I mentioned above, if you want true leverage in an online business, you can’t depend on traffic sources you don’t control directly. They always say “the money is in the list” and dang if “they” aren’t right in this case.

The very 2nd thing I did on my blog was to add a list opt-in and start getting subscribers. I didn’t have my eventual product ideas for Video Boss finished or even fleshed out, but I knew I would need a list when I did, so I started early.

But since my product wasn’t ready, I needed something to engage my visitors and viewers with in the meantime. That’s why I needed:

3. Content – Obviously, a blog is no good without content. So I did a couple of rock-solid freebies that proved VERY popular out there on the web. I posted them to the blog, and I emailed my list to come and get it and share it.

It worked. Bigtime! I’m talking about a list of 10K subscribers built BEFORE I ever got ready to launch Video Boss, built entirely on the strength of the content on the blog.

If you want to see the kind of conent I mean (and if you’re new here) I recommend this Post.

http://www.andyjenkinsblog.com/2009/09/04/oh-hai-i-mind-mapped-ur-biznezz/

It was important that I demonstrate 2 things to my audience: First, I know what I’m talking about. Second, establish my core values so that people know what I’m all about.

That’s because it builds up reciprocity and responsiveness, which is where the “making money” part comes in.

4. Offers - Now as I pointed out earlier, Video Boss was far from ready all these months ago. I knew I couldn’t just build up an audience based on freebies because without offers being made periodically, people would resent being marketed to later.

Of course, selling stuff and getting paid is a good reason to make offers, too. :)

Without anything ready in my own product line, I promoted some rock solid stuff that was in line with the values I’d already estabilished in my free content.

There are things that I know to be important in online business, and I promote products that will help my students reach those ends. I promote the BEST ones I can find.

But there’s an ulterior motive there too. The people with the best products being offered ALSO have high-quality lists filled with customers who care about quality… and are willing to pay a premium.

In other words, the folks who I was an affiliate for were all ideal affiliates for Video Boss when it was ready. So again, you can look at this as a reciprocity “pay it forward” strategy rather than a typical anonymous affiliate relationship.

I got in touch with those partners and STAYED in touch. I even helped with some of their launches, supplying some BOSS-style video. So OF COURSE those guys were going to promote.

They knew “Video Boss” was going to work because they’d worked with me, and I helped them out. They saw what I could do. So once I was ready, I knew THEY would be ready to help ME.

5. Product – If you’ve been paying attention this month, you’ve seen me launch my “Video Boss” coaching program. I’d been developing this in the background the whole time I’d been doing the other stuff.

But you’ll notice I didn’t start with the product first. I began building an audience, and a JV promotional channel, and a list building platform SIMULTANEOUSLY.

The interactions I had with partners and their launches, and with my blog and list subscribers HEAVILY influenced the development of Video Boss. So much so that if I look at it now and compare it to my first notes, you wouldn’t even recognize it.

And this is VERY IMPORTANT because I listened to my market and my affiliates and actually created my course to conform exactly to what people NEEDED, packaged in a way that gave them what they WANTED.

And that worked on the affiliate side too because the product was built to appeal to them as well. Big payouts, solid reputation for quality, happy customers, and they already knew I’d been a good affiliate for them, so they knew they weren’t just going to LOSE subscribers to me.

6. Repeat – That’s really all there is to it. I’m going to take care of this class of Video Boss members, and while I do, I’ll keep posting great content (like this) to the blog and email list.

I’ll keep engaging you in conversation, collecting comments, and thinking about what my next product will be. I’ll keep looking for tools and offers that you can use to grow your business.

I plan to keep helping you, and in exchange a lot of the people I help will support me through checking out my offers. It’s not rocket science, and I deliberately tried to keep it simple her because it IS simple.

Don’t get bogged down in the technical side of things choosing the best blog software or the best list software at first. You can always improve down the line – it’s about getting started and getting some momentum.

Once you have that, keeping that momentum going gets easier and easier. Especially if you’re treating your audience as well as you should. I’ve got a secret formula for that too! :)

7. Be a good guy – This one isn’t required, sadly. There are lots and lots of fortunes built on slimeball tactics and leaving others worse off than you found them.

I just can’t operate that way knowingly – there’s WAY too many bad guys out there. Be a good guy. Strive for it. Bend over backwards for your customers. Be good to your partners.

Are you going to make mistakes? YES. Work hard to make them right, because that’s what a good guy does. The harder you work to make things better for everyone around you, the more and more rewards life will send your way.

I don’t mean to get all “wishy-washy” with “The Secret” style stuff on you. But I’ve found the truest of those kinds of sayings is that in order to get what you want out of life, help others get what they want.

Steps 1 though 7 above are how I try to do that every day, and I think I’ve been pretty successful at it so far. Most of the people whose success I admire have done pretty much the same thing, though maybe with different tools.

The underlying skeleton is the same, but there’s enough room in this model for you to put yourself into it completely, and if you do, I have no doubt you’ll succeed.

Until next time,
Andy

P.S. How would YOU start over from scratch? Did I forget anything in my list? Let me know in the comments.

Subject: If I had to start over from scratch…

People have asked me this question a LOT over the years I’ve been teaching online business: If you had to start all over from scratch, what would you do?

Well, I’ve got a really good answer now, and I actually did the whole thing in public over the course of the past several months.  After I left StomperNet, I bascially WAS starting over.

And now, after a really successful and gratifying “Video Boss” launch, I think it’s safe to say that I’m “back” in the game.  I’ve got paying customers, I’ve got a list, and I’m good to go!

I’m sure you want to know what I did to get from there to here and WHY I did it so I made a short list of things I knew I needed to get started with right away.  I’ll share those with you now:

1. Blog – The first site I built once I was on the west coast and settled in was AndyJenkinsBlog.com.  I needed a place for people who knew me to find me again.   And I needed a place for people to discover me.

Having been on the web since before blogs existed, I have to say it’s my preferred “personality platform” nowadays.  I can post my content, get comments, branch off into social sites like twitter, and build my list, right from the same site.

And you DON’T have to get fancy, either.  Sure, I’m using a “premium” theme, but it’s hardly personalized at all.  It’s about making it WORK not making it PRETTY.

2. List – As I mentioned above, if you want true leverage in an online business, you can’t depend on traffic sources you don’t control directly.  They always say “the money is in the list” and dang if “they” aren’t right in this case.

The very 2nd thing I did on my blog was to add a list opt-in and start getting subscribers.  I didn’t have my eventual product ideas for Video Boss finished or even fleshed out, but I knew I would need a list when I did, so I started early.

But since my product wasn’t ready, I needed something to engage my visitors and viewers with in the meantime.  That’s why I needed:

3. Content – Obviously, a blog is no good without content.  So I did a couple of rock-solid freebies that proved VERY popular out there on the web.  I posted them to the blog, and I emailed my list to come and get it and share it.

It worked.  Bigtime!  I’m talking about a list of 10K subscribers built BEFORE I ever got ready to launch Video Boss, built entirely on the strength of the content on the blog.

If you want to see the kind of conent I mean (and if you’re new here) I recommend this Post.

http://www.andyjenkinsblog.com/2009/09/04/oh-hai-i-mind-mapped-ur-biznezz/

It was important that I demonstrate 2 things to my audience: First, I know what I’m talking about.  Second, establish my core values so that people know what I’m all about.

That’s because it builds up reciprocity and responsiveness, which is where the “making money” part comes in.

4. Offers – Now as I pointed out earlier, Video Boss was far from ready all these months ago.  I knew I couldn’t just build up an audience based on freebies because without offers being made periodically, people would resent being marketed to later.

Of course, selling stuff and getting paid is a good reason to make offers, too. :)

Without anything ready in my own product line, I promoted some rock solid stuff that was in line with the values I’d already estabilished in my free content.

There are things that I know to be important in online business, and I promote products that will help my students reach those ends.  I promote the BEST ones I can find.

But there’s an ulterior motive there too.  The people with the best products being offered ALSO have high-quality lists filled with customers who care about quality… and are willing to pay a premium.

In other words, the folks who I was an affiliate for were all ideal affiliates for Video Boss when it was ready.  So again, you can look at this as a reciprocity “pay it forward” strategy rather than a typical anonymous affiliate relationship.

I got in touch with those partners and STAYED in touch.  I even helped with some of their launches, supplying some BOSS-style video.  So OF COURSE those guys were going to promote.

They knew “Video Boss” was going to work because they’d worked with me, and I helped them out.  They saw what I could do.  So once I was ready, I knew THEY would be ready to help ME.

5. Product – If you’ve been paying attention this month, you’ve seen me launch my “Video Boss” coaching program.  I’d been developing this in the background the whole time I’d been doing the other stuff.

But you’ll notice I didn’t start with the product first.  I began building an audience, and a JV promotional channel, and a list building platform SIMULTANEOUSLY.

The interactions I had with partners and their launches, and with my blog and list subscribers HEAVILY influenced the development of Video Boss.  So much so that if I look at it now and compare it to my first notes, you wouldn’t even recognize it.

And this is VERY IMPORTANT because I listened to my market and my affiliates and actually created my course to conform exactly to what people NEEDED, packaged in a way that gave them what they WANTED.

And that worked on the affiliate side too because the product was built to appeal to them as well.  Big payouts, solid reputation for quality, happy customers, and they already knew I’d been a good affiliate for them, so they knew they weren’t just going to LOSE subscribers to me.

6. Repeat – That’s really all there is to it.  I’m going to take care of this class of Video Boss members, and while I do, I’ll keep posting great content (like this) to the blog and email list.

I’ll keep engaging you in conversation, collecting comments, and thinking about what my next product will be.  I’ll keep looking for tools and offers that you can use to grow your business.

I plan to keep helping you, and in exchange a lot of the people I help will support me through checking out my offers.  It’s not rocket science, and I deliberately tried to keep it simple her because it IS simple.

Don’t get bogged down in the technical side of things choosing the best blog software or the best list software at first.  You can always improve down the line – it’s about getting started and getting some momentum.

Once you have that, keeping that momentum going gets easier and easier.  Especially if you’re treating your audience as well as you should.  I’ve got a secret formula for that too! :)

7. Be a good guy – This one isn’t required, sadly.  There are lots and lots of fortunes built on slimeball tactics and leaving others worse off than you found them.

I just can’t operate that way knowingly – there’s WAY too many bad guys out there.  Be a good guy.  Strive for it.  Bend over backwards for your customers.  Be good to your partners.

Are you going to make mistakes?  YES.  Work hard to make them right, because that’s what a good guy does.  The harder you work to make things better for everyone around you, the more and more rewards life will send your way.

I don’t mean to get all “wishy-washy” with “The Secret” style stuff on you.  But I’ve found the truest of those kinds of sayings is that in order to get what you want out of life, help others get what they want.

Steps 1 though 7 above are how I try to do that every day, and I think I’ve been pretty successful at it so far.  Most of the people whose success I admire have done pretty much the same thing, though maybe with different tools.

The underlying skeleton is the same, but there’s enough room in this model for you to put yourself into it completely, and if you do, I have no doubt you’ll succeed.

Until next time,
Andy

P.S. How would YOU start over from scratch?  Did I forget anything in my list?  Let me know in the comments.  See you on the blog!

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Traffic Boss: Your Videos + Viewers = Sales. Instructions Inside.

by Andy Jenkins on February 12, 2010

You ever wonder why that wonderful independent film you love lost money and flopped, while that boring lame-fest movie you hated is breaking record after record at the box office?

Hint: It’s NOT a matter of taste.

You can go straight to Video Boss Part 3: “Traffic Boss” right now and find out what it is (and how to add this “secret sauce” to your video marketing recipe).

And besides another tutorial filled with nitty-gritty video tactics, I’m also going to flat out give ya one little things will make YOU a Boss with your viewers watching your videos.

Close the gap. I’ll tell you how, when you Watch “Traffic Boss” right here.

Until then,
Andy

P.S. If you missed Parts 1 and 2, you won’t know how easy it is to make cash-collecting viral videos of your own. That’s okay – when you sign up you can go back and see anything you missed. Check it all out right here.

http://www.thevideoboss.com/traffic-boss

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Did Google Waste 3 Mil on The Super Bowl Ad?

February 9, 2010

How ’bout them Saints? Nothing like a good comeback story, eh?
As if it wasn’t exciting enough to watch an underdog upset, there was a moment during Sunday’s broadcast where I actually got tears in my eyes like a big ole’ baby.
It wasn’t the game (After editing like a gazillion shows for NFL Films, [...]

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My Secret Video Creation Forumla is Free Today

February 7, 2010

Hiya, folks.
Actually, I want to pull a Bruce Lee and scream “HIIIIIYA!”
Because the 800+ comments on Part 1 of the Video Boss series have been so butt-kicking, I’m ready to go for a second round, and this time I’m not pulling any punches.
http://www.thevideoboss.com/little-boss
Today, we get started. All you need to do is Follow the Formula [...]

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Online Video Gets MORE MONEY than ANYTHING. Period.

February 3, 2010

Surprise! I’m starting a new “Video Series” TODAY – and it’s going to melt your brain and ignite your imagination – and tickle other unmentionable areas…
Heh.
Here’s what I believe: Video Marketing GETS MORE MONEY than ANYTHING. Period. And in these videos, I’m going to show you the simple little techniques [...]

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“Used To Be Free” is not a good business model

January 29, 2010

I read earlier that the New York Times will start charging readers to access their website. Previously, though you had to register to log in, reading the online content was unlimited and free.
http://www.slate.com/id/2242085/
Suddenly changing that situation is probably not going to change their fortunes in the way that they hope.
Now, [...]

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Hot Fresh Productivity in 30 Minutes or Less

January 26, 2010

You’ve probably seen the massive ad campaign Dominos Pizza has rolled out to unveil how they completely revamped their pizza recipe, right?  If you watch TV at all, I don’t see how you could have missed it.
Maybe it’s just me.  I’m on a diet AGAIN, and all I seem to see on TV are pizza [...]

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The Death of Force Continuity?

January 14, 2010

In my 9 years online, I’ve never had the chance to use a “The Death Of..” headline.
I do today.  Scratch that one off my list.
Here’s the deal:
Ryan Lee just posted a short video, and a redacted letter that he got from his merchant account to his blog.
Esentially, Visa and MasterCard are putting the breaks on [...]

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