Knowing how your prospects think and act is one of the most valuable assets you can have for any business. If you’re running a brick and mortar shop, your staff and your in-store cameras can help you monitor how your customers behave. In Internet marketing, visitor behavior is usually tracked using numbers and graphs provided [...]
These days, social media is considered a very important component when conducting an Internet marketing campaign. Harnessing its power, however, is still a relatively new thing and the majority of people are still learning what works and what doesn’t. Eager to compete in this new arena, social media expert Don Crowther threw his hat in [...]
Internet marketing has grown a lot since I first started. Gone are the days of just using text to promote products and grow our websites. The increase in bandwidth has led to the more prominent use of audio and video in getting our messages across to different audiences. It is this movement that has spurred [...]
This is a pretty meaty video tutorial on How to Launch a Product on the interwebz. I cover the 7 Key Elements of a Successful Product Launch, including some recent developments in technology and strategy: The Complete, 7 Step promotional Campaign Common Attributes of a Launch PROSPECT The Whisper Campaign The Agitation Campaign The Info-torial Campaign The Social Engagement [...]
While I’ve always stressed the importance of giving your marketing campaign that personalized touch, some things are just not humanly possible in this department. One of these herculean tasks include being able to personally respond to every subscriber included in your mailing list. Even if you’ve properly defined your lists, it would still take up [...]
Some of you may have already seen my own autoresponder at work, especially during the weekends. However, the reason I make use of one isn’t just to tell people off and not to me while I’m on my well-deserved weekend break (although you really should get a life if this is all that you have [...]
I’ll admit it: I’m not really the type of guy that gets turns on with seeing how high the graphs spike whenever I have to monitor my site’s traffic. Thus, I actually find it pretty boring whenever I have to puzzle out the meaning of the data returned by my various web tools. It is, [...]
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