Copywriting

Post image for Long versus Short Copy Split Testing Results

Presume.  Assume. Presuppose. Surmise, Guess… …Arrogance. The results of this A/B Split test SUGGEST a lot of things.  But they PROVE something even more profound: Conventional Wisdom is for Suckers. Before I drew, or in .....

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Post image for Maximize Conversions with These Landing Page Tips

Nothing says ‘Act Now’ better than a Big Red Button Michael Jordan once talked about what drives him to perform the way he did on the basketball court night in and night out. He said .....

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Post image for “Oh Hai, I mind-mapped Ur Biznezz”

Quick Note: This turned out to be one of the most popular little blog posts I’ve done.  But… While I’m in the process of rolling out a new blog skin (finally – it’s only been .....

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