Hey there folks, welcome back to the place where “far out” and “right here” meet. And no, I don’t really know what that means either, it just sounds cool so I just thought I’d throw it out there to show people cuzin Andy still has a few grains of clever left in him. And now [...]
I got some emails from some of the people reading my blog asking me to help them by explaining what b2b copywriting is. I’m guessing this is because of sudden spike in the job market for experts into b2b and the like. Good for you cousins, I am always impressed by people with a strong [...]
Hey there cuzins, how are you all this fine day? One of the most important areas of every marketing campaign is copywriting. Copywriting is basically the use of words, whether written or spoken, to promote a product, a cause or a person. Sales letters are usually the first thing that come to mind when you [...]
You know how it feels like to watch an awesome movie preview. It makes you want to watch the entire movie right away. In the case of creating sales page headlines, writing one that effectively captures your customer’s attention will have a significant impact to your business’ bottom line. It’s like creating a kickass TV [...]
This kinda crap doesn’t work anymore – maybe do a little audit of your marketing and see if you’ve got any of this lingering in your key messaging: Amazing Massive Secret Explode (Your profits – not your head) Skyrocket Extraordinary Tremendous Awesome Let’s use it in a sentence: This amazing secret is guaranteed to literally [...]
<sarcasm> Let me explain the image you see to the immediate left… For me, writing copy for sales and marketing videos is a special kind of hell. Yes, I know I was a bad kid. Yes, I know I’ve made some questionable decisions in my youth (And beyond). Oh yes, I know I’ve over-drawn [...]
Presume. Assume. Presuppose. Surmise, Guess… …Arrogance. The results of this A/B Split test SUGGEST a lot of things. But they PROVE something even more profound: Conventional Wisdom is for Suckers. Before I drew, or in this post draw any conclusions, let me give you the background, show the stats, and then together we can walk [...]
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