So, working with y’all (My Private Clients), I’ve been keeping a close eye on what most of you are struggling with. Some of you are implementing advice from our sessions and crushing it – awesome!
Here’s a handy little list of things to review for each part of your Marketing Activities. We’ll start with Lead Capture and Email List Building – who knows where we’ll end up (I’m on a bit of a roll lately…).
Mmmkay… I’ve had a look at about a hundred squeeze pages in the last 60 days. 19 out of 20 convert less than 8% of visitors.
Below are what the 1 out of 20 consistently do. Average conversion rates are over 30%.
Specific, Rapid, and Significant Pain-Relief.
Repeat after me… “Lack of Have, Hurts”
Simple human nature is at work here. We don’t have what we want because there’s something that we don’t know or can’t figure out. That’s painful.
It doesn’t matter if we slice our drive on the golf course, can’t find a low-carb recipe, want a new exercise to tighten our buttocks or want new traffic sources to advertise to…
If we don’t KNOW HOW to get what we want, it puts us in a state of anxiety, loss, longing, confusion, and frustration. Pain.
SOLVE IT! A message on your squeeze page that promises, and then demonstrates, relief of that visitor’s pain ACTUALLY shows a path to “Having”. So now, you’re not only the person that offers pain-relief, you’re the person that offers Abundance, Progress, and Achievement.
i.e. No Pain PLUS More Pleasure = WIN/WIN.
You’ve got 8 seconds to keep a visitor’s attention. You don’t have time to explain complex concepts.
Pretend you’re a Dentist. Your visitor has a toothache. Don’t talk about Dental Health as the key to avoiding pain. CURE the toothache!
Give the Cure a Name.
“Muscle Confusion”, “Glycemic Index”, “Retina Display”, “Silver Stone Coating”…
Make sure your visitor understands that your cure has been “Codified”. Meaning, you’re offering a solution to their problem that contains specific steps, actions, innovations, operations, ingredients, or formulas.
Now, give that combination of Pain-Relief techniques a NAME that represents the idea.
Apple’s “Retina Display” is a great example. All a Retina Display consists of is technology that includes more pixels per inch than a typical display. In fact, there are now displays that are even higher resolution than Apple’s Retina Display…
But, since we know that the Retina is part of the Human eye, and that the Human eye is the most sophisticated, high resolution optical device on the planet, we immediately associate that NAME with Human-Eye level performance.
Brilliant! Do you know what an IEEE 1394 Protocol is? Apple calls it “Firewire”. Which one are you likely to remember?
Your solution may consist of “an Interval Training Routine that creates HGH release by stimulating Fast Twitch Muscle Fibers”. Fine. But, if you called that long and complicated solution something like “Muscle Confusion”, like P90X does, now you have a simple concept that your visitor gets excited about.
In the next post, I’ll give you 4 more Squeeze Page Conversion Techniques (which are often named “Lead Magnets”… heh).
The Litmus Test. Which means more to you… “Target Marketing” or “Side Door Customer Selection”
The Less Copy, the Better. How long should your squeeze video or copy be?
Monetize Momentum. How long should you wait until you make the first offer to your new subscriber?
Follow up with “A Day in the Life”. How do I sell to a subscriber if they said “No” to my first offer?
Gimme some feedback on my Facebook Page, too.
Need help getting started from scratch? Here’s what I would do if I had to start over…