7 Assumptions That Can Ruin Your SEO Program

As far as tactics go, a lot of what used to be known as “magic bullets” in the nebulous field of SEO have now been rendered moot and academic.  This is because the Penguin and Panda updates of Google have considered these actions to be nothing more than “cute, but annoying” attempts to crack the algorithm and get one over everyone else.

What defines a plausible and logical way to do SEO today is how a specialist approaches it.  In order to determine how to get an authority or governing body (in this instance, the search engine giant Google) to see what you are presenting as very important, discovering which is the most strategic, prudent approach should be done first, before undertaking any sort of SEO-related activity.

“It all comes down to this. It’s a bit strange to come right out and say it, but it’s true: you are in the business of satisfying the needs of a search engine monopoly. And the only reason that this search engine actually cares about their search results is simple: if users aren’t satisfied they will search elsewhere. That means they’ll stop clicking on AdWords and Google Shopping results, and Google loses money.

In short, Google wants sites to rank based on their merit, something that only the web at large is capable of determining. If your link profile says “I work hard to build links so that my site will rank,” Google hears “My site isn’t popular enough to earn links unless I build them myself.”

And so, no matter how much time and effort you pour into your hand-built links, the end result is the same thing: a link that you built. It doesn’t matter if you think it’s fair; that’s not the kind of link Google wants to see.

And that’s the key idea you need to keep in mind when you approach link building if you’re in it for the long haul.”