A lot of site owners often have two ways of justifying the load speed of their page. For those that may not have much by way of content that will really grab viewers, they may capitalize on the fact that the loading speed of their site or page is significantly better than that of others. For those who have loading speed issues, they may justify the long wait to the fact that they may have more useful content than the other sites, hence the longer waiting time for the page to load.
There should be, however a middle ground to these two extremes that would stand as the acceptable parameter when it comes to the appropriate loading speed a page should have. Sites should have enough or more useful content on their pages if they really want to see significantly more traffic, while sites that take longer should look into things they could afford to remove from their pages so that it loads much faster than it currently does.
“The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend to lose their patience when they come across a site or a blog that responds slowly.
A study reveals that 40 percent of people abandon a website that takes more than 3 seconds to load. And a 1-second delay in page response decreases customer satisfaction by 16 percent, which in turn results in a 7 percent reduction in conversions.
Website load speed is an important factor for search engine rankings, conversions, and the perception of your brand. Reducing a website’s loading time improves its overall quality and performance, so it is vital to keep a check on your page load time.”