Even in the midst of a business that thrives on creativity and spontaneity, having an order to things and a list of priorities can help in fashioning an organized way of conducting the business. This is even more applicable in business that happen to be marketing products, since it is but logical to assume not all products will perform the same way once introduced to the market.
It is for this express purpose that a product order must be established, so as to create a priority list of whichever can be expected to produce more profit or revenue for the business, and which needs to have more effort put into it so that it can perform better than it currently does in the market.
“Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.”