Social Signals and SEO: A Guide

A marked difference between established businessmen and intrepid entrepreneurs is their attitude regarding market assessment.  Entrepreneurs, brimming with confidence and optimism, will jump into the foray, throw out everything they know, and hope for the best.  Established business people, on the other hand, will listen and observe first, then test the market for signals that the time is ripe to make a move.

A lesson can be learned from both the established businessman and the intrepid entrepreneur. The lesson is, while it is good to wait for the proper signals from your market, it’s not a good thing to wait too long. Sometimes, jumping out with guns ablazin’ is a necessity.

” Almost two years ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all the rage (because they worked), and not much attention was paid to social signals across a large portion of the industry. Sullivan posed the question:

“…are either of the major search engines actually using those social signals to rank regular search results?”

He concluded that data from Facebook was largely unused by Google (due to not having access to personal wall data from Facebook), but that “retweets serve as a new form of link building. Get your page mentioned in tweets by authoritative people, and that can help your ranking in regular search results, to a degree.””