I really hate that.
I’m actually much more understanding of this entire situation now, but I remember being almost intolerant of it. I just really find it hard to get over or forgive mistakes that are actually avoidable if you simply take the time to give your actions a little bit more thought.
Ok, I’ll admit that sometimes these mistakes are not avoidable. But, most of the time, they are. I also think this type of thinking should have been what was forefront in the minds of website designers when they built their sites. Maybe it would have saved some of the sites hit by the Google Penguin update a lot of trouble.
Think about it, cuz: Doing something about a potential problem before it becomes an actual problem is a much better way of doing things in Internet marketing. To me, it makes so much more sense than watching a disaster unfold and then trying to figure out how to weather the storm.
I think this post from Stoney G. Degeyter kind of agrees with my point here:
“A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand on that point here and to look at what exactly constitutes a search engine friendly Web page.
1. Strong URL
2. Effective Title and Meta Tags
3. Reduce code bloat
4. Proper Heading Usage
5. Strong Navigation & Internal Links
6. Great On-Page Content”
I just itemized the last few points, since they were mostly explanations you could read on the actual post.
To sum up all of these things, building a site with SEO in mind is a way more efficient way of doing things than building a poorly optimized one that you’ll have to touch up again and again later on. It’s like taking care of your body. Why worry about trying to lose 80lbs of excess weight when you’re 35 when you could just get into the habit of eating right in your 20s?
Why do I say that?
Building a search engine friendly website means you’ve already taken into consideration all the policies, requirements, and whatever else that’s needed before you even begin building it. This means you have complied with what’s regulated, rather than worrying and fussing over it later on.
What’s more is that this is a great way to start. You will find that once you establish a strong and proper SEO foundation, you’ll be able to avoid subscribing to the shady practices that could get you in trouble.
It’s a cliche, but it couldn’t be more true in this scenario: An ounce of prevention is better than a pound of cure.
Wouldn’t you agree, cuz?
Andy “prevention perfect” Jenkins