Going Places with YouTube in Your Pocket

I have to tell you. I really got a kick the first time I tried using YouTube on my mobile device. It was just great! Resolution and buffering were still crummy at the time, but hey, I had YouTube in my jacket pocket!

I already had some initial notions about how that could get huge after some time, considering the leaps and bounds companies were doing with portable devices.

What didn’t occur to me at the time was that I would be planning to make videos for  Internet marketing purposes for YouTube mobile. Could you blame me? I knew that  Internet for mobile could be a big thing, but I just didn’t think it would get big so soon.

Now it seems you really have to know how to make videos intended for marketing for YouTube on both standard computing devices and mobile devices.

Here’s a bit more on that from an interview Greg Jarboe did:

YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after YouTube itself. So, a lot of marketers are interested in learning how to make videos for YouTube Mobile.”

I know what you’re thinking. “Hey, it’s just for mobile, how different could it be?” I was kind of thinking that it could be, since are some considerations when optimizing and crafting  Internet marketing stuff for mobile as compared to traditional  Internet. Turns out I was right.

Mobile vs. desktop search is a far different beast. The mobile experience is centered upon immediacy and consumer-driven content. At home, I most likely have more time to poke around than I would on the go and the obvious luxury of more screen real estate. On my mobile device, especially if I’m paying a premium for bandwidth, I want my search results optimized for the best return at the top of my screen.

Android devices are always logged in, so those users will see more personalized search results due to the data mined from their devices. Because of the geo-location capabilities that are constantly in background use in mobile devices, local results tend to rank higher in mobile search.

In general, Google Places rankings will be higher in mobile than for desktop for all devices. So if your video has any kind of “local-interest” component, i.e. “the best apple pie in Nashville” and your aim is to draw people or consumers to one location, you may indeed have better search results from mobile than from desktop searches.

One other thing for video creators to take into account is that image results often rank higher than video results, so you may catch more mobile search traffic with a great screen grab from your video that hopefully leads people to your target page.

And here we  Internet marketing people were thinking that you have a very slim window of opportunity to catch the attention of people on the net.

Guess what?

The window just got slimmer.

So what do we do now?

For one, we get more creative. We craft better hooks to garner the attention of people.

Then we do out best to be more concise. Like I said, the window of opportunity just got slimmer, meaning more than ever, they need to know what you’re all about in an even shorter time frame. Make your videos thusly, don’t go beating around the bush so much.

If rushing right to the point ruins your entire YouTube video, then you better make sure it’s interesting enough to keep them glued to it. That way they get to watch all the way to where you actually make your point.

Try to include as many cues as you can right from the start. By this I mean if you’re marketing cars, put in suggestive things right from the beginning of your video, that way even if they don’t get to finish your video, they know what you’re all about.

Things could get dicier with all of this cuz, but guess what? The entire point of evolution is so that you get better. Think of this as part of the evolutionary process of  Internet marketing, and make sure that you aren’t part of the ones that get extinct.


Andy “evolver” Jenkins