When social media hit the online world users gained the power to generate their own content
And in terms of SEO user-generated content does a lot of good
Google and other search engines scour the internet for user-generated content posted on social media sites
The content can be anything from user reviews to comments
That’s why you can see search results these days with links to reviews and user comments
How do you take advantage of this breakthrough as a website owner?
Start by engaging your visitors with high quality content
Engaging content encourages visitors to leave comments which are picked up by Google
You can also ask your readers to post their opinions and reactions to your post
Or post a review about your product or services
And you can also ask other bloggers to guest write on your blog
What it does is that other bloggers’ visitors will start to notice your site and see the value you can offer
The most important part to remember is to engage your audience enough and ask them what they want
So they will willingly offer their contributions over.