Google Drive: Dream for Some, Nightmare for Others

You know, I remember a time back then when saying that “your head was in the clouds” wasn’t a good thing.

Now it seems, good things come in clouds.

Google has gotten in on the game once more and launched their Google Drive. Which means I get to store my goodies (data) somewhere else other than my hadhelds and portables. This is actually one of the most anticipated developments so far.

David Angotti calls it the nightmare of other cloudspace providers, and I do have this great urge to agree with this notion.

“After enduring launch rumors for over six years, the Google Drive has finally launched! Sundar Pichai, the Senior Vice-President of Chrome and Apps, made the long-awaited announcement on Google’s blog:

“Drive is built to work seamlessly with your overall Google experience. You can attach photos from Drive to posts in Google+, and soon you’ll be able to attach stuff from Drive directly to emails in Gmail. Drive is also an open platform, so we’re working with many third-party developers so you can do things like send faxes, edit videos and create website mockups directly from Drive.”

The new service, which will provide each user 5GB of free storage space, indicated that users can expect 99.9% uptime. For personal Google Drive users that need more than 5GB of storage, they can upgrade to 25 GB for $2.49 per month, 100 GB for $4.99 per month, or 1 TB for $49.99 per month. In addition, the new storage allotment is also shared with the user’s Gmail account. However, for business users, additional storage costs substantially more at $4 per month per 20GB up to 16TB.

One innovative feature of the new Google Drive is the search functionality. In addition to the usual search by keyword, file type, and owner, Drive uses Optical Character Recognition (OCR) and image recognition technology. Now, if a user searches ‘Grand Canyon,’ Drive will be able to return uploaded photos from last year’s summer vacation to the Grand Canyon. In addition, OCR will make it easy to search scanned documents. Once the user finds the file, the new technology will allow them to open over 30 types of files right in the browser window.”

Good gosh, so much space, and accessible anywhere. This is good, cuz, real good. Why? So you got your internet marketing collaterals, right? Are you saving them somewhere safe? Your computer, you say? Your MacBook? Your backup hard drive you keep stashed away in the freezer?

That’s all well and good, since you can never be too sure these days. Having numerous backups of your important data and files is a good thing. I’m sure you’d like to keep a record of all the internet-marketing related videos or articles you made, for future reference. Keeping numerous backups of these is a fantastic idea, and adding another one is an even better idea. Plus, storing these files in cloudspace might definitely come in handy someday, you never know when you’d be caught without you handheld, or suffer the misery of a hard drive will all your valuable stuff in it that suddenly dies on you.

Best of all, it’s from Google where only great things come.

I sound so much like a brown nose right there, I think.

Anyway, creating yet another backup is not a bad thing, for as long as you remember which cloudspace provider you stored it at. Try it out cuz, let’s see if Google did make a dream for us, but a nightmare for other cloudspace providers.



Andy “head-in-the-clouds” Jenkins