Come on, cuz, I know you like that word. Who doesn’t? Let’s be honest here for a moment. If you can get something that lasts much longer than you expected it to, for as long as it doesn’t involve pain or embarrassment, wouldn’t you want it?
I’m betting more would say yes than those who would honestly say no.
And why not? Everything is so fleeting nowadays. Time, resources, money (especially money), seems like most things don’t last as long as you want it to.
But hang on, it seems like this just might change. Or at least when it comes to the aspect of fame, it might.
I came across a post in Search Engine Watch which may just an end to the term “15 minutes of fame”:
“A group of researchers from Google, eBay and Berkeley University have been studying the famous and wanted to know how fame had changed over the past two and a half centuries.
They suspected that thanks to social media and 24-hour rolling news, fame today would be far more fleeting.
But how to set about measuring fame? The researchers, led by Alex Fabrikant of Google Research, alighted upon a pair of measurements: the likelihood a reader might read a news article at random and find their name mentioned in it; and the period around which that name continues to appear in news stories.”
Well, there you have it. It seems the cure to obscurity is recurrence, or at least that’s what the data in the study seems to suggest. If you ask me, that’s actually a great way to rejuvenate your fame without having to suffer that “you’re still popular?” syndrome, since your relative fame gets to that level where it dwindles and then gets boosted and jacked up again.
“(researchers) also accounted for those that appeared genuinely famous – either by a large volume of mentions or a long-lasting series of mentions. Luckily for them, to help with this they had access to Google’s digitized news archive, which stretches back 250 years.
The researchers then set about using tools to pick out people’s names from this vast archive – some of which is stored as digital content, while a huge proportion is generated from optical character recognition tools being applied to microfilm.”
Let me get back to what I just said earlier. Of course popularity and recall is a good thing, but hey, let’s face it, people do tend to get fed up with something if it’s up there all the time for a long time. So if it’s an essential that you do not lose popularity for a long time, then social media would be a good way to go. It lets you rejuvenate your fame, and display an uncommon “longevity”, in a somewhat subtle manner. Two for the price of one, in a manner of speaking.
So, to recap: popularity dying? In need of a way to remind people you still exist, but don’t want them to get sick of you still being around? Social media is the way to go! Lets you stay in their minds without being in their face! What could be better?
Now let’s just hope no one does a “zombie” allusion to this topic…
Andy “I’m-still-here” Jenkins