That’s what usually come to mind whenever I come across sad, mundane, or trollish comments on a lot of videos I find on Youtube or any other video blog that I happen to watch online.
Many times it’s just the mundane “first!” or “second!”, or some other ridiculous and completely unrelated comment. Sometimes the pesky trolls would crawl out from whatever rock they were hiding under to leave expletives, rants, or their favorite comment: “this is so gay (like there’s anything wrong with that).” In some cases, there would be a decent comment or two, or maybe even some suggestions to make the video better.
Being the nice guy that I am, I can take most of the nasty stuff in stride, doesn’t really bother me much. After all, I’m not the one who wasted a couple of minutes of my life doing something completely unnecessary. For a lot of online marketers looking to get engagement for their video, however, this could be a bit frustrating.
But hey, I’m here to help you out with this, so stop worrying and start listening, alright?
Ok, so let’s first try to see what provokes the type of unfavorable comments that usually pepper shared videos:
See, people tend to forget that freedom of speech also comes with a good measure of responsibility. You ned to really think about what you plan on showing or saying, as something that is typically commonplace with one group may be inappropriate or even offensive to another. Decent, educated people have enough tolerance in them to let topics of this nature slide, but sadly, decent and educated people seem to be dwindling in number nowadays. If you are posting on a sharing site like YouTube, seen by practically anyone on the planet, be aware of the content or topic of your video and expect whatever fallout it gets. Decent, educated people have enough tolerance in them to let topics of this nature slide, but sadly, decent and educated people seem to be dwindling in number nowadays. If you are posting on a sharing site like YouTube, seen by practically anyone on the planet, be aware of the content or topic of your video and expect whatever fallout it gets. You can’t please everybody, and a video sharing site will definitely demonstrate this the best.
This is sure to infuriate someone whose interest was particularly by a video promising something in the title which is really not in the video itself. Imagine seeing the title of a video promising to show you something “rare” or “unseen before” or maybe even “uncensored” (although if it’s YouTube, you really can’t expect any of the latter), and then upon watching the video, it’s completely different. Worse, the video was intentionally crafted to deceive viewers, using an alluring title to garner the most views. If you happen to make a video of this kind, did you really expect to see nice comments on it? Come on, that’s like standing in a crowded area and shouting racial slurs at every person who passes by you.
You’re asking for it
Opinion is one thing, but intentionally inciting derision and hatred towards others is completely different, and should not be done at all, in my opinion. There are people who intentionally craft shared media, like videos, in this manner to voice their personal sentiments, or even their attempt to sway popular opinion. Cuz, I gotta tell you, this is a definite no-no in my book. No cuz of mine would ever stoop so low as to intentionally spread hatred. This is a sure fire way to get hateful comments, since your video is already probably full of hatred in itself. Also, this is a sure way to get your video flagged for content that breaches YouTube’s policies regarding content.
If you have even one of the things I mentioned here in your video, then expect not only bad comments, but no positive engagement or links at all. Now that you’ve learned some of the reasons why you don’t get good comments or engagements, here are a few of my ideas on how to get positive engagement and even links to your video blog or posts.
Tips, tricks, and techniques
Tips or techniques that help make life easier are much appreciated. How-tos and DIY-related video posts garner a great amount of viewership anywhere they can be found. What’s more is if some people also like to share alternative methods or step to what you are teaching. Believe it or not, the spirit of global community is largely seen here, and you can expect to see more positive comments than bad. Just be sure that the tips and whatever else you share are (1) really helpful, (2) can be done with the least amount of technical know-how, (3) applicable even with simple and affordable materials, and (4) if possible, share unique, original, or uncommon knowledge. Common tips and tricks won’t really get you a lot of following here.
You offered to show them never before seen footage or clips, have the decency to follow through on this promise. Don’t make promises you really can’t do. This is also why you need to do your longtail keyword research before you make your video. In many cases, the people who make these sensationalized titles usually know what primary keyword to target, but that’s about it, so they resort to using superlatives or even exaggerations to “pad” their title, thinking viewers won’t mind being deceived. If you did your research, you would know what people are really looking for, and what other keywords you can add to make a much better title to your video.
Remember, other than engagements, you would also like to swap some links with others, especially if they happen to have a good ranking site. Do your share and post a comment of your own on their posts. In many cases, an atmosphere of mutual admiration can win you a good amount of link exchange with similar-minded individuals. Bear in mind that there is a reason why it’s called a social network. You’re supposed to socialize, and that means not believing (and flaunting) that you are the center of the universe. One good turn deserves another, so if you post a good comment on their site, there’s a good chance you will also be receiving something similar from them. Do your best to be sincere, so as to also get sincere comments from them. Brown nosing of any sort can be, and will be spotted by most, so try to be more creative that just “great post!” or “nice one!”
It’s a process, I know, but it is a process I have tried myself. This process has given me great results because I made an effort to buil rapport with the audience, and believe me cuz, once that rapport is established, you are well on your way to a positive engagement where comments, shares, and links are only the beginning.
Speaking of video blog posts, I’ve put together a series of videos that teaches you not only to create awesome content on camera, but to do some lucrative bysiness along the way, too. You can check it out here:
Andy “lead-by-example” Jenkins