He’s probably one of the most popular memes out there. He’s the total embodiment of intimidation, but I’m not sure about the degree of truth in that meme which seems to generally depict Asian parents as always pushing their kids to give their 100 percent.
But what has ‘High Expectation Asian Dad’ got to do with coming up with viable content for your Internet marketing campaign?
The simple truth is there are lots of people with high expectation out there. That’s why each time I set out to do something, whether it’s film or a new freemium, I sometimes try to imagine ‘High Expectation Asian Dad’ saying with his very familiar expressionless face, “Oh, so you can only give your 98 percent best? Well, why not your 100 percent best?”
Cuz, if you’re hell bent on putting together highly useful content that you want every visitor to your site consume with passion, you’d stand to benefit from this simple advice: Write great content, the way ‘High Expectation Asian Dad’ expects you to.
Try to imagine him vividly while he’s uttering these gut-wrenching words, “’Good’ content? Why not ‘Great’ content?”
Good to Great
So what’s the big deal about writing ‘good’ content as opposed to delivering ‘great’ content?
First, let’s take a look at what writing ‘good’ online content is all about.
Good content. People love good content, especially if it delivers on a promise of providing solutions to specific problems.
Good content conforms to the conventions in grammar, is well-written, easy to read and offers adequate information. But good content has a lot of room to improve on to become great.
While good content provides sufficient information, it lacks the extraordinary aspects of great content.
Great content. Great content, on the other hand, provides substantial information for its intended audience to consume, and it also has the power to motivate people to take action.
This is the type of content that you want to always feed your audience.
Great content is extremely customer-centric and has a certain voice that readers can instantly resonate with. And when they consume this type of content they instantly feel that the content has been written with them – the audience – primarily in mind.
In a nutshell:
- Great content provides targeted information in an extremely clear and quick way. It doesn’t have fluff. Great content is written in a way that allows for easy reading so that people can just scan and skim right through it while taking away considerable amounts of valuable information
- Great content is written in a way that effectively engages the audience with questions and thought-provoking ideas that they may not have thought of yet
- Great content effectively and organically incorporates keywords so that the keywords are natural to read
- Great content tells stories as a testament to how a product, a service or an idea works in real life cases
Why is it so important to provide your audience with great content?
- Great content offers more than just extremely relevant and accurate information; it attracts laser-targeted audience and effectively retains them
And because great content provides highly engaging information that triggers emotions, it leads the audience to take immediate action
- Great content is potential link bait that like-minded bloggers would want to link to because they know their audience could benefit from it
- Great content ultimately establishes the author’s credibility as an expert
Folks, if it’s online domination that you’re aiming for, or if at least you want your marketing campaigns to do well online, there’s no other way but to create great content such as ‘High Expectation Asian Dad’ wants and expects you to.
Always provide great content and don’t settle for anything that is just good enough. Always consider offering great content when coming up with blog posts, videos, email newsletters and you’ll find your traffic and conversion rate inevitably go up.
Andy “High Expectations Marketer” Jenkins