Google web analytics: When knowing became everything

Are any of you out there great believers in the phenomena of precognition?

Precognition is supposedly this ability of some people to actually foresee what will happen in the future. This is not to be confused with clairvoyance, another phenomenon where a person can supposedly perceive what is occurring somewhere else even if the person seeing it has no physical way to perceive what is happening. They say the CIA once had a psychic spy department that helped them locate nuclear missile sites in the now-defunct Soviet Union.

I know there are those who would say that this is nothing more than a good amount of horse droppings. They’re probably right – or are they?

Regardless, I tend to  disagree with the naysayers. To a certain extent, I believe this concept is possible in Internet marketing, but without a paranormal component. I prefer to look at it more as really being in the know. Certain things have a natural way of turning out, and people know this, and this is why knowledge really is power.

It’s called logic and predictive reasoning. You can put yourself in a position where you’re able to make key predictions and anticipations in your online business if you’re armed with the right information. Where do you get such information and insights?

From web analytics, of course.

Let me prove the point by citing something picked up when I came across in a post by Jim Sterne. The post is titled Web Analytics is a Function, Not a Career. He writes:


“Web analytics started when a curious website owner wondered what information could be gleaned from server log files. The number of click-throughs, page views, and visitors was engrossing. More today than yesterday; more this week than last…it was addictive.”


After giving a succinct backgrounder on web analytics, Jim goes on to the matter I was talking about:


” Ten years ago, big companies came to realize that the expense of running a web presence warranted an investment in tools and services to monitor the value. What was the return on their interactive investment?

Those companies turned to the web designers and developers and started asking more wide-ranging questions. What about the success of our email campaigns? How well is our search marketing doing? Can you tell us anything about how TV ads are driving traffic?”


See, there’s really nothing magical about it, although some may think the way Google web analytics churns out results is nothing short of paranormal, it really is all about knowing the correct data.

As stated in the post, all the needed information is right there, customer behavior, trends, hits-and-misses, EVERYTHING.  All you need now is to put that noggin’ of yours to good use and interpret that data into something useful for your purposes.

This has never been more important than now, when competition is at an unbelievably high levels in a lot of niches. Knowing the right data can literally be a life saver for your business, plus it saves you the trouble of having to take a stab in the dark when it comes to your marketing endeavors.

I cannot stress enough how important this is for all you out there. Knowing how to read your web analytics will answer most (if not all) of the questions you may have about how to go about your online business, like are you targeting the right market or sector, what is the collective behavior of your target market, and so forth.

Simply put, the information you can get from web analytics is just too good a thing for you not to capitalize on, and the sooner you realize this, the better your chances will be online.




Andy “I-know-the-future”" Jenkins