If you’re a newbie internet marketer and are looking for stuff relating to SEO for beginners, here’s a golden piece of advice – link building is still one of the most important pillars of search engine optimization.
If properly executed, link building strategies provide tremendous benefits to your site. It could potentially send a good amount of traffic to your content, and it does a lot of good to your search engine rankings, too.
And if it’s done properly on a regular basis, it’s going to do a lot of good to your long-term success online.
Essentially, there are three link building strategies that every novice internet marketer should do. Actually, even veteran internet marketers make a point of doing all three to keep their sites up there on search engines’ search results.
Whether you want to promote new content on your blog, a new website or just make sure that your site’s rankings don’t go down, the following are the three link building strategies that you should incorporate in your Internet marketing strategy.
1. Share what you know by guest posting
Guest posting is absolutely beneficial as it does not only raise your profile as an expert at something, it also allows for quality links to point to your homepage or content. It’s a great opportunity for you to show someone else’s audience what you’re capable of and what value you can offer to them.
So start reaching out to bloggers and webmasters within your niche. Create a good relationship with them and tell them how you can add value to their sites by sharing what you know.
Ideally, you’ll want to do guest posting with a blogger who is well-known within the community and whose site has a higher pagerank than yours. If this isn’t an option and you don’t have the right connections just yet, you can always go for sites that are at par or a little less known than yours. The content, attention and links that you’ll get to point back at your site will still count for something.
But remember, the key is to provide value. Don’t be overzealous about writing stuff for others just for the sake of linking back to your site. The content has to benefit their site too and add a significant contribution to their library.
And when you do link to you site, be sure to link using anchor text that’s suggestive and highly relevant to the page you’re linking to the content you’re linking to. Doing so gets your site credited with both link juice and relevance: a killer combo when it comes to SEO.
2. Link from social media sites
Linking from social networking sites such as Facebook, Pinterest, StumbleUpon and Twitter is one of the fastest ways to get attention for your content or main site. That’s especially true if your content is exceptional and interesting enough to warrant clicks.
Sometimes, an average piece of content could get tremendous amounts of visits from people in social media sites – that is if the headlines cleverly made and they effectively hook curious readers in.
That’s why when posting on Twitter and Facebook, for example, don’t just rely on the link’s title and meta description. Come up with your own attention-grabbing headline using what you’ve learned from our posts on effective copywriting.
Make every headline magnetic. Make every post count.
3. Article submissions
Posting a single piece of content on over 10 different article directories is no longer viewed as a viable way of getting backlinks. After the Google Panda update nerfed content farms, it’s become a total waste of time and effort to plant links there en masse.
With the advent of Google Panda, duplicate content is now being eliminated by the search engines.
But don’t discount this strategy altogether, as there are still some value to posting original and high value content on article directories, especially on EzineArticles.com. The site is still visited by millions of highly targeted readers looking for relevant information.
EzineArticles.com is still a highly authoritative site that drives significant amounts of traffic.
For best results when writing for article directories, make sure that each article is 100% unique, very informative, keyword-optimized and posted on the appropriate category. That way, it will be easier for visitors looking for relevant information to find you – and find your site.
One of the most disappointing feelings when running a site is posting quality content that doesn’t receive the traffic it deserves. With these link building tips, though, you’re sure to increase the number of visits you get coming from the might web portals.
Just keep in mind that you have to get creative when linking to your content from external sites, and that the sites you’re linking from should be authoritative and extremely relevant.
Do these strategies constantly and you’ll see a significant spike in traffic as well as a significant increase in your site’s authority and pagerank.
Keep linking.
Ciao,
Andy
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