Heck! One of my buddies didn’t know who Buddy Rich was until his drummer kid showed him this YouTube video.
Talking about videos. Being a professional video editor has its perks – lots of them.
Sure, I got an Emmy for pulling off one of the best video edits of our time, and it’s still one of the biggest honors I’ve had. But to me, sharing awesome marketing video techniques to aspiring individuals – and making them reap huge and highly lucrative results – is just priceless.
Video will always play a huge part of my professional endeavor. It’s forever my passion, and I will always have a penchant for it no matter how many times it will have to inevitably evolve.
I think that’s the key to why I’m good at it.
Paying attention – very close attention – to how videos evolved over the years has been key to my success. A lot of opportunities have been created in feature films, short video ads and social videos, and I have been fortunate enough to spot and seize those opportunities.
In the process, I developed the knack for developing and teaching the wonders of video marketing.
While I can consider myself lucky to have become wildly successful in my ventures into features films and marketing videos, I’ve also had my fair share of failures – big ones!
But out of the ashes of failures, I’ve emerged armed with an armada of know-how’s enough to make anyone scream for mercy before their heads explode.
What I am showing you today are some of the things you should consider when launching a video marketing campaign. Keep in mind that when creating a marketing video, your goal is to provide value to your target audience to foster great and lasting relationships with them.
It’s not just all about promotion, ya know?
A highly converting and extremely valuable marketing message goes beyond shameless promotion.
So here are some of the things that you should consider when your goal is to create a base of loyal customers when setting out to make video ads:
- Demonstrate. Your video ads should be able to clearly show how your product or services can solve specific problems. If your video ad is about car insurance, show a bit of dramatization demonstrating why they need insurance.
No need to mutilate someone on a staged car crash. Some crash test dummies should help you out.
- Show proof. Nothing sells better than proofs! Showing proofs takes away the guesswork from your target audience. A testimonial from several of your happy customers should do the trick.
- Educate. Your customers will love you, no, adore you if you give them something that will help them ease their pains or increase their pleasures – for FREE!
You can provide free “how to’s” on your videos without giving away too much trade secrets. If you’re selling frying pans, you can perhaps educate your customers on how to properly wash those after cooking.
You get what I mean.
- Entertain. Does entertainment provide value? Depending on who you’re aiming your video ads at, I would say a resounding “YES” to that question.
Remember that when providing value, you either reduce someone’s pain or increase their pleasure.
YouTube, Facebook and other social media sites are replete with examples of extremely entertaining promotional videos.
I don’t mind seeing these kinds of ads, and I am sure as heck entertained by many of them.
Remember the Old Spice ads that were all over the place? Did you know Old Spice raked in a whopping 107% increase in revenue?
I’m sure you find every bit of the ad amusing.
And in case you’re still wondering when the Video Boss will open its doors for its private coaching sessions, I’m not sure yet. But you’ll know right away as soon as we want some more people to reach out to. =)
Look at your screen. Look at the wall. Now back at the screen. Now back to the wall…
Have a valuable one.
Andy “scented white horse” Jenkins