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By on January 09th, 2012

Advantages of Optimizing Your Site for Mobile

Observe a crowd in any public area these days and chances are you’ll see someone using mobile Internet on a smartphone or tablet device. Indeed, a study by Pew Research Center reports that one-fifth of Americans access the mobile web each day, and that number is only on the rise with the increasing popularity and affordability of smartphones and data plans, as well as portable Internet-ready gadgets.
As a result, it’s no surprise that webmasters are now taking these numbers into consideration. In order to accommodate the needs of this rapidly-growing base with the best possible handheld experience, more and more website owners are looking into mobile web development to ensure that their sites are enhanced for smartphone displays.
If the numbers aren’t enough to convince you to accept that mobile web development is the future, here are a few more reasons to make you rethink your decision.
Faster Loading – Mobile websites are specifically designed for mobile standards and download speeds for WAP, EDGE, and 3G speeds. This means less waiting and more browsing.
A Better User Experience – Let’s face it – nobody really wants to browse a desktop website with impossible dimensions on a smartphone. Converting to, or at least providing a mobile alternative to your website greatly improves user experience and satisfaction, creating a positive impression where it matters.
Audience Engagement and Participation – A mobile website opens you up to a whole new breed of potential viewers and visitors. Add in mobile-specific functions like click to call and GPS mapping and you’ll be engaging that very audience in no time. In addition, local businesses who run mobile websites enjoy greater visibility as more and more visitors find their site through location-aware technology that connects people to the site automatically when they come within its immediate geographic proximity, boosting sales and creating promotion.
Additional SEO Opportunities – Having a mobile site provides an additional arena wherein you can provide targeted, useful content for search engines to index and rank. Many search engines now have separate rankings for mobile search results and desktop search results, so having an effective mobile site improves your ranking across the board.
The Social Factor – More than 75% of mobile Internet users access social networking consistently as they go about their day-today business. More than a third of Facebook’s user base log on through Facebook mobile. By having a mobile-optimized site, you make life easier for very social individuals who are more likely to share. Social shares also help improve search engine rankings.
Accessibility and Portability – Mobile websites can be accessed anywhere, any time these days, especially with the proliferation of iProducts and smartphones constantly connected to the web. This level of connectivity provides an unprecedented opportunity to connect with target audiences in new, wildly inventive ways, from anywhere.
The Competitive Edge – Owning a mobile website puts you well ahead of your competitors, assuming they haven’t wisened up to the tactic. It shows that your brand is aware of the changing times and is willing to accommodate changes. If your site looks like crap on a smartphone, users will inevitably move on to somewhere that does, which is not what you want to happen. A mobile website ensures that you grab and keep your visitors’ attention – not your competitors.
Later,
Andy
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Please read my Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale that are not my own. My recommendation is ALWAYS based on my personal belief that the product and it’s author will provide excellent and valuable information or service. This may be based on a review of that product, my personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who’s product I am recommending. In most cases, I will be compensated via a commission if you decide to purchase that product based on my recommendation. In some cases, I will receive the product for free for review purposes, or just to use. In some cases, I have used that product to my personal satisfaction in my own business.

IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether I recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Money Back Guarantee, or that promise ridiculous results, like “Getting Rich Quick”. Most people don’t do anything with the products they buy, and most of the time, their results are zero – kind of like that Bowflex that I bought that is now serving as a clothing rack… No, there is no such thing as a “Free Lunch”. Don’t do drugs, stay in school, etc. Be safe out there!

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Please Read My Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale that are not my own. My recommendation is ALWAYS based on my personal belief that the product and it’s author will provide excellent and valuable information or service. This may be based on a review of that product, my personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who’s product I am recommending. In most cases, I will be compensated via a commission if you decide to purchase that product based on my recommendation. In some cases, I will receive the product for free for review purposes, or just to use. In some cases, I have used that product to my personal satisfaction in my own business.

IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether I recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Money Back Guarantee, or that promise ridiculous results, like “Getting Rich Quick?. Most people don’t do anything with the products they buy, and most of the time, their results are zero – kind of like that Bowflex that I bought that is now serving as a clothing rack… No, there is no such thing as a “Free Lunch?. Don’t do drugs, stay in school, etc. Be safe out there!


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