If you have a good blog and are looking to take the next step, you’ll probably want to look into social media. It’s accessible, quick, and can probably give you a nice little boost if your social media campaign is done right.
It’s no secret that the big dog in the market is Facebook. Adding this in your blog marketing campaign can be as simple or as complex as you make it. However, there are still certain guidelines you’re probably going to have to follow if you want it to be successful.
Amy Porterfield, one of the leading experts in social media marketing shared her insights and knowledge on this very topic in a post on ProBlogger which covered everything from setting up your Facebook community to converting your fans into “superfans.”
Of particular interest in the article was her take on how to engage your audiences:
Engagement equals massive value. The key is in knowing what triggers drive your fans to discussion. Once your fans are engaged with you on your Facebook Page, you can easily move them to take action.
If you want to use Facebook to attract new blog readers and drive leads, it’s essential you provide a high level of content and quality information that delivers massive value and entices your fans to share it with their friends.
If you want your fans to take action, you must make an effort to educate, empower and entertain your fans. Don’t worry; you don’t have to do all three at once! But the next time you post, make sure you pack your post with a punch and deliver content your audience will want to devour and share.
She further delved into the topic by discussing metrics and how you can use it to track your progress and help you select your topics and audience approach:
Facebook recently added a new public metric to Facebook Pages. In the left column, right below the number of fans, you’ll see a number that reflects the number of people who are talking about you on Facebook at that moment (sharing your posts, liking your content, commenting on your updates, etc.). The metric is labeled “Talking About This” and when it reflects a lot of conversation, it’s great social proof. The challenge is that most people struggle to get their fans talking and in turn, increase this metric.
If your “Talking About This” number is low, it’s likely that your content is falling flat with your audience. If that’s the case, do this quick test. Look at your last 10 posts and answer these four questions:
1. Do my posts reflect what my core audience wants?
2. Do my posts give valuable info my audience needs?
3. Are my posts enticing enough to keep their attention?
4. Am I creating content my audience will want to share with their friends?
If you answered no to any of the questions above, reevaluate your content and get clear on the type of posts your audience will want to devour and share. If you don’t know, ask them! Facebook is a great place to get great feedback from your ideal audience (and it’s free market research!).
More often than not, it is creating this engagement that people have trouble with. I’ve found that regular updates often encourages community interaction. This can be pretty tough if you don’t have a good grasp of your target demographic so be sure you do some research on that (and if you haven’t, a bad Facebook presence will probably be the least of your worries).
At the end of it all, these guidelines are there because they’ve been proven to work time and time again. However, as with most things, you’ll have to create a plan that will work for your niche, and this may involve skipping or adding a few more steps to the basic framework.
Any great Facebook community stories you’d like to share? Post them below and help out the community with your experience.