Courtesy Warning: This post is not only long, it’s also Touchy-Feelie.
Be on any internet marketers email list long enough, and it’s almost assured you’ll eventually get one of these kinds of emails:
“The #1 Mistake that’s holding you back…”
Sometimes it’s lack of Conversions
Sometimes it’s lack of Copy Writing Skills
Sometimes it’s lack of Technology
Sometimes it’s lack of Knowledge
I’d like to submit to you that the reason Entrepreneurs fail is not always because of what they LACK.
It’s often because of what they ALREADY HAVE.
In over a decade or working on my own stuff while also working with thousands of other Entrepreneurs, it’s almost haunting how often smart people are ruled by this Equation.
Fe = Fear
Fr = Friction
E(P)P = External (peer) pressure
= 0 (That’s ZERO)
Let us examine these variables – see how many influence your daily…
Limiting Beliefs – LB:
What are they: They are filters of your reality. They exist because we form them to simplify our lives.
What do they do: LB’s allow us to make sense of complex and especially disappointing situations.
I can’t do this because [Blank]
I can’t succeed until I have [Blank]
All men/woman are [Blank]
[Blank] is just the way things are.
Where do they come from? They are learned from interactions in our past. We can identify with them. We agree with them. We are afraid to argue with them because we are arguing with ourselves.
Example: Did you ever hear your parents say “Money doesn’t grow on Trees!“?
Or, did you ever watch them struggle with finances…?
Short, true story…
I remember being in Las Vegas, shopping with Janeen – it was when we first started seeing each other. We were strolling through the shops at the forum inside of Caesar’s when we walked into a designer hand bag shop. She gingerly picked up a dark green ostrich leather hand bag just as a sales woman walked over. I asked “How much” and the sales woman said “$2,800″
What happened next was priceless. Janeen FROZE. Her face became a mask of terror. Then, every-so-slowly, she gently set the hand bag back into it’s display case.
She was a hardworking Seminar and Event Producer. That was 1.5 weeks worth of gross salary for her. There was no way in HELL she was buying that bag. “I’ll never own one of those.”
I had 7 figures in the bank. My perspective was a bit different. So I “shared it” with her. Heh.
Years later, after she has successfully produced dozens of huge live seminars and Boss-A-Thon style webcasts (and has been paid very handsomely for it), her perspective has changed, too. No, she doesn’t own that $2,800 green ostrich hand bag. She owns about a dozen slightly less expensive ones in all shapes and materials.
I, on the other hand, remain a shoe-whore. Anyway…
After we define the next few variables, I’ll tell you how to get rid of your LB’s.
FEAR – Fe
What is it: Emotional distress.
What does it do? Fear causes Intellectual Paralysis. Fear prevents you from engaging your problem-solving intellect and applying your related skills and experiences to just about any new situation.
Where do they come from? Most fears come from considering new perspectives where you feel that you have incomplete information on how to deal with a new or unfamiliar situation.
- Am I targeting the right keyword in my advertising? Should I do some more research? How much will be enough to be sure?
- Is my headline going to convert? Should I re-write it? How will I know when it’s right?
- Is this the right product to be creating or selling? What if it doesn’t sell? How can I find out before I start trying?
I think entrepreneurs two most paralyzing fears are:
“What others do to succeed will not (for some inexplicable reason) work for me“. (BTW: Notice how LB’s are often the root source of your FEARS)
Again, I’ll tell you how to get rid of those two fears after we finish defining the rest of the variables.
What is it: A negative evaluation of environmental variables that you think will retard progress.
What does it do? Friction makes any action you undertake more difficult than it should be.
Where does it come from? Over-analysis of or Over-Importance given to a decision or process. Also, thinking that you have to do everything yourself in order for it to be meaningful.
- You’d rather spend 8 hours learning how to install Word Press, plus a few weeks figuring out how to customize a Theme instead of paying an expert $100 to do both. Because you think you’ll need blog installation and customization skills to be a REAL online marketer.
- You’d rather be absolutely certain that your landing page has the absolute best headline and offer before you start running traffic to it, instead of learning how to A/B split test a few versions because you think learning A/B split testing software and spending some money to be TEST takes too much effort. Because you think you should be able to create a landing page that always works, ALL the timme.
- It’s hard to get Search Engine Back Links, so you’re going to spend your time measuring keyword density, adding alt-text, and H1, H2, and H3 tags to your body copy, and study other competitors On-Page Optimization. Because that’s easy. Even though you know that On-Page SEO is not really that important – it’s really about Links, Engagement, and Authority. But On-Page has GOT to be worth my time, right?
I think Entrepreneurs feel that they will somehow reach their OWN idea of a perfect solution if they are present or in 100% control to every part of the process.
Good LORD! That creates SO much pressure! If you think that you’ve got to be HANDS-ON for every aspect of your business, because you think that’s the only way to get it right, that means that you have to be GREAT (Or even PERFECT) at everything.
And it doesn’t NEED to. In fact, I will submit to you that there will ALWAYS be someone that’s better than you at one aspect of your business – whether it’s traffic-getting, conversion testing, copy, design, blogging – whatever.
I know this is true. And I have a very measured value of my time – and the minute that measurement says to me “This is good enough for now”, or “I can get it better by getting it from somewhere else”, I end the decision making process and start the deployment process.
$100 getting something done better than I could do vs. $8,100 doing something that I know would get measurable (I.e Count Da Money) results.
Let me just say that again:
External (Peer) Pressure – E(P)P
What is it: The consideration of how those immediately around you (Friends, Family, etc.) will react to what you do.
What does it do? Allows other’s (usually uninformed or lightly considered) OPINIONS to corrupt our own values about what we are spending our time, effort, and money on.
Where does it come from? Our innate and sometimes learned desire to BELONG and be accepted by everyone else.
This is a CONSUMER trait. What I mean is, when a consumer is deciding whether or not to make a purchase, they place no small amount of their decision-making on what others will think when they show up with their new purchase.
CONSUMER BEHAVIOR – it influences BUYING decisions.
You, on the other hand (in this situation) are a BUSINESS OWNER.
You will be mocked. You will be shunned. You will be criticized. You will be misunderstood….
Let me ask you a question: WHY do you let a friend, coworker, or family member who has NEVER started, run, or grown their own business give you any advice or guff about YOURS?
It reminds me of that famous direct mail advertisement by John Caples,
…How you like me now, Connie? :-)
SOLVING this Equation!
This all falls into the category of Mindset. And sadly, most tend to think that their fortunes will be delivered to them when they have cracked the PPC code, or mastered the Art of Copy, or tripped into the Search Engine Loophole of Loopholes.
First - before you can be ready to do ANY of that – you have to prepare your mind to do what will ultimately be the most demanding, most challenging, but possibly the most rewarding experience of your life – the experience of CALLING your own SHOTS. The experience of WRITING your OWN TICKET.
To do those things – to have what you want, you need a mindset that lets YOU define your own reality.
Overcoming Limiting Beliefs:
Step – 1: You have to identify your Limiting Beliefs.
Then ask yourself – WHAT PROOF do you have that any of those things are true?
That’s right – almost ALL limiting beliefs come you brain, not real-world experiences.
Check out this very elegant statement from D.H. Lawrence:
Meaning, most of the time, what you believe to be the worst case scenario has NEVER ACTUALLY HAPPENED to you. Especially when you consider that you want to start, grow, and run you own business – and that you’ve never done that before.
Step 2 – Know THIS to be absolutely TRUE:
The reason you have beliefs at all is because they serve some sort of purpose in your life.
Step 3 – Give yourself permission to do WHATEVER you want with ANY of the beliefs you have – including playing opposite day with them.
…then play opposite day with it – “I will be successful at business because I very much value my limited time and I’m going to make every single minute working on my business count 10 times more than normal time”
Check it out, cuzin…
Your beliefs are defined very simply and very elegantly by what you WANT. Believe in WHAT YOU WANT.
What’s stopping you is just a THING. Put it in a box, call it what it is (A stupid thing in a box), put the box in a place you don’t have to look at it – and move to the next item on your to do list.
Step 1 – Repeat after me: ”Innovation Sucks”.
Step 2 – Know THIS to be absolutely TRUE:
You do NOT need to Innovate ANYTHING to achieve results.
What you need to know, understand, and in some cases even DO has already been discovered, innovated, or revealed by someone on the bleeding edge. They’ve already made the mistakes for you.
Yes, as a person, you are truly unique and special.
As a business owner – you have almost exactly the same needs as other business owners, and there is a vast and mature market of goods, products, information, and services in all forms of media and price points from free to HOLY GOD THAT’S EXPENSIVE that will satisfy those needs.
According to the data, they are no closer to success because all they do is BUY courses – they don’t EXECUTE on anything – period. Most of them don’t have a SINGLE web page, add to cart button, or link to an affiliate offer ANYWHERE.
The choice is very simple. Do you want to know it all, or do you want da money?
GET TO WORK.
I can barely spell. But I can and do CRANK IT OUT on a DAILY.
What do YOU do on a DAILY?
GET TO WORK.
56 men risked their lives by signing the Declaration of Independence. At the time, it was an act of TREASON.
But it had to be done in order for their country to achieve independence.
In the grand scheme of things I do daily, none of them even comes CLOSE to presenting that kind of challenge – ever.
Stressing over a decision? A logo design? A Headline? What product to create? What market to dive into?
Step 1 – Do what Thomas Jefferson would do.
The smooth handle is always the decision that gets IT DONE. Not perfectly, not without flaw or error – but ready to be used, tested, and improved.
You don’t even need to be in the same league as perfect, because, as ole Thomas Jay-Jay will further point out…
…or more than one way to get results. Because as TJ often liked to say…
…so what if that something you’ve never done was only doing it enough so you could see how to improve it?
You learn by doing. You get better with practice.
Overcoming External and Peer Pressure:
Steve Jobs was known for occasionally answering emails randomly sent to his Apple email address.
When an email from a critic harshly condemned Apple for “imposing morality, about porn…” (The critic later admitted that he was TWD – Typing While Drunk), Mr. Jobs responded with the following:
I could leave it there and be pretty happy with you having just THAT perspective.
Success attracts all kinds of judgments and emotions.
Because do you know what will happen if you don’t take a chance?
In the matter of all critics – be a Honey Badger.
Highest Use – Best Use (aka HUBU – not to be confused with the clothing line, FUBU)
There have been 3 turning points in my journey as an Entrepreneur:
1 – Discovering that I want to be an Entrepreneur.
2 – Realizing the Actual Reasons I want to be an Entrepreneur.
Freedom is about having the power to determine action without restraint.
In other words – No Fear.
3 – Applying the Actual Reasons to my daily activity.
And in every moment, I will have No Fear.
Special thanks to Harv Ecker – who taught me a key concept about Empowering your Mind to achieve freedom.
Harv is a master or mind management – you can learn a lot from his principals.
I’d encourage you to give yourself a moment and consider your own mindset – if you’ve not thrilled and excited to face every day of your business, there’s greater than ZERO percent chance that your own Mental Equation is what’s keeping you from realizing a tremendous upside.