I’ll admit it: I’m not really the type of guy that gets turns on with seeing how high the graphs spike whenever I have to monitor my site’s traffic. Thus, I actually find it pretty boring whenever I have to puzzle out the meaning of the data returned by my various web tools. It is, unfortunately, a necessary evil and so I tell myself to soldier on. One particular tool that I can’t really do without is my web analytics software since it helps me plan out what particular strategy I need to implement whenever I have to run a marketing campaign.
Some people might pass up on most paid web analytics software since they find it too expensive or just resort to free services like Google Analytics. However, if your wallet is an issue, then perhaps I can offer a suggestion that might be within your price range – enter iWebTrack. It sports a lot of the necessary features that most web analytics services have while keeping everything at a reasonable price. Aside from that, it can also zero in on how well your marketing campaigns are doing based on the data it returns to its users.
Outstanding features I like
- Real time data tracking – Nowadays, this is a “must have” feature for any competitive analytics software. This is a great way to add flexibility to your site in case you need to tweak a few components on the fly. If you feel like there’s something amiss based on the data that you recently received, then it’s just a simple matter of adjusting the pages as you see fit.
- Tracks how your visitors found your site – One of the more outstanding features that iWebTrack has is the ability to track how your visitors stumbled upon your site. This could be through a search engine results page or when someone clicks on a paid advertisement (this includes printed ads or even ones posted on radio or TV). It then tells you how many of these visits turned into actual sales conversions, showing you exactly how effective the different marketing campaigns you have been using so far.
- Mobile accessibility – I’ve noticed that this is also another feature that’s been popping up in a lot of analytics software lately and for good reason. Keeping track of your site while on the go is definitely one way to keep things moving in “real time”. This includes compatibility for mobile devices like the iPhone and Blackberry, as well as other PDAs.
- Integrated reselling program – If you prefer stamping your own brand on the web-based services that you currently use, then iWebTrack actually gives you the option to use its private reseller label to configure your stuff. Since it will be your brand that your customers will see, you can actually earn a good profit by signing up with iWebTrack’s reseller program. Of course, the startup will be more expensive than the usual pricing package, so make sure to weigh your decision before opting into this program.
- Competitive pricing – While you can easily blow off over a hundred grand just to use the best web analytics service the market has to offer, for those whose pockets don’t run as deep, they’ll appreciate the prices that iWebTrack has to offer. By default, it actually starts out for free for the first month month or until you hit your first 100,000 visitors on your site. It then bills you $39.99 a month with an additional $9.95 for every 20,000 page views above 100,000. It’s definitely not a bad price for small to mid-range businesses compared to the analytics services which target large scale enterprises.
Is it worth it?
For those of you who are looking for a good entry-level web analytics program to use with notable features, then you might want to give iWebTrack a look or two. It has many of the essential features that most other web analytics services have these days, so you won’t find yourself lacking for the right tools to use. Also, if you want to use your own brand instead of iWebTrack’s, then you can always check out the reseller program that it also offers.
You can find out more about iWebTrack by following this link.
