“What if she becomes… Dangerous” Lovely Molly

STOP: Before you continue,  you need to know that this email has about ZERO to do with online marketing, or traffic getting, conversion, or social media marketing, or anything like that.

Okay, that’s not entirely true.

BUT – what is true is that this going to be a self-indulgent story, glazed in a ton of RAH RAH, sprinkled with a tiny, tiny bit of “How to”.  If you’ve got work to do, maybe put this email to the side and dig in a bit later.

Still reading?  Fine – but, don’t say I didn’t warn you – don’t get all bent because I don’t give you a link to some cool free-report, or some other shenanigans.

Mmmkay – where to start…  AH!  How about with a screenshot:

Teaser Trailer Screen Shot....

This is a still frame from a Feature Film Teaser Trailer.

Now, this little teaser trailer got released about 36 hours ago.  Here’s what folks on the InterNetz are saying about it:

Trailer Reviews - YIKES!

(Whispering….) I wrote and edited this trailer.

And I am completely and utterly FREAKED the hell OUT that people seem to…

…like it.

Whats worse is, the film that this teaser trailer is for???  Well, it got an official invitation to be in the Toronto International Film Festival.  And then it was selected to be in the Midnight Madness category – where less than 10 films TOTAL are screened – out of thousands of submissions.

So, when that happened, it was too much — I started seeing a therapist.  We’re currently talking about a concept called “Limiting Beliefs”.  Yeah, it’s Weird.

But yesterday something happened to cause spontaneous rummaging through bathroom drawers, clawing through old drug bottles looking for some left over valium or lithium or something….

Yesterday, the film got a review after it’s first press screening at Toronto.

And they said…  It was…

(Whispers)   Timeless.  8 out of 10 stars.

Well, they actually said things like “Master StoryTeller” and “Astounding Performance“, or “Finest Film of his career“….

Now I don’t know what any of that means, but it all sounds pretty good.

On The Plane - Thanks WiFi!This jumble of thoughts is being written as I’m on a plane, heading towards Toronto.  Tomorrow is the world-wide premiere of the Film Lovely Molly – a film that I am

(Whispers) Executive Producer of.

(NOTE: I also have a film credit for operating a device called an Ass Smasher, but that’s more of a behind-the-sceens conversation (har har).

Allow me to come to the point (I mean it’s not like I’m going to start making any more sense, so don’t get too excited)…

–> Everything that’s happened to me thats GOOD…  everything that’s lead me to this or any other big milestone in my life, to this level of success or satisfaction…

…it’s all been powered by a single phrase – a belief that’s written in red capital letters on my white board – a phrase that I start the beginning of every important project with –  it’s an email signature that freaks out new team-memebers, staff, and subcontractors alike…


Wait – stay with me, just give me a chance to explain…

I don’t know what your gene pool looks like, but I come from a family where my grandfather died (on my 15th birthday) when he was 55.   That age that he died is just a little more than a decade of time away for me.

That means that in the grand scheme of things, my time left in this side-show called life might be… more limited… than most.

Bottom Line – there’s no time left to screw around.

Every day, you’re either fighting, and I mean fighting HARD for a personal victory, the next satisfying moment, the next permission to be happy…

…or, you are DYING.

Those are my choices – Victory or Death – and being what they are, I have chosen to try to go as BIG as possible.

And buddy, you should, too.  NO lie – TRUE Story.

Because you know what happens if you set your sights on a FRICKING SPECTACULAR result and miss your goal?

You end up with just Awesome.

Or… in my case my work gets called “Freaky”, “Bad-Ass”, and “BIZZARE”  :-)

And YES!  I’ll take it!  Cause I’d rather be known for and stand for SOMETHING worth a headline, blog post, review, re-tweet, FB Photo Tag – WHATEVER – GOOD or BAD…

I’ll take that rather than pass quitely on into the homogenized masses leaving no evidence, not even a trace of a life that was attempted to be lived… a little less than ordinary.

The tell-tale signs of my effort might only be a skid mark, the occasional crater, or a towering inferno of miss-steps that get left in my wake, but every now and then if you’re not careful….

…some cosmic tumblers all click into place at once and you end up slack jawed, standing numbed, dumbfounded and in awe and stomach-acid churning disbelief at….

…what YOU just accomplished.

No –  No you don’t have to win.


Because the fact is – you don’t know.  You have no idea what your upside is.  You don’t know what your maximum speed or RPM limit is.

Don’t think you can kick ass?  HOW DO YOU KNOW? Have you TRIED?

Don’t think you can have EVERYTHING you want in life?  WHO TOLD YOU THAT?

Think it’s going to take longer than you want?  SO WHAT?  I’m marching towards 50 and guess what?

I feel like I’m just starting to get somewhere, not a moment too soon.

And that’s AWESOME – because when I woke up today, I was further along than I was yesterday.  I remember thinking the same thing… 20 years ago.  And so it goes, because:

Success is a CHOICE, dude. 

What you chose to do and what you chose to believe will govern everything.  

What do YOU chose?

VICTORY?  Or the next excuse? Do you chose the next imperfect situation that makes you choke off your effort. Are you waiting for a better time?  Better understanding? Want less stress, less risk?  Afraid of failing, being laughed at, scored, criticized, embarrassed?

Repeat after me:  I am as good as I want to be.

Say it every morning – before you check email – before you boot-up, before your protein shake… After you pray.

Victory or Death.  Break it down and choose – every decision, every thought, every action that moves you towards one result or the other.


No one is going to give you permission to try to be great.

…so don’t ask.  Take it.

Strap on your Cape.  Pull on your boots.  Synch up your belt and show YOURSELF what “BAD ASS” looks like.

I’m really not all that special — despite my occasional success. But you just can’t kill me.  I won’t ever give up.

So, Victory is the only radio-button on my user interface that is left to push.  Even if those Victories are small, humble, and quaint – or bigger than I deserve them to be.

Try installing one of those buttons on your User Interface.  Push it often.

Funny Coincidence: The inflight magazine on this plane has an article headline that says:

“You need one person to believe in you in your entire life – just one”

Look in the mirror and wave to that person.

‘Cause that’s ALL you’ll ever need.

Thanks for your time today.

Ole Cuzin Andy
P.S.  If you want to see the trailer, know 2 things:

1.  I did it ALL, the FX, the Edit, the Sound, the Finishing – ALL of it on my computer in my office at home.  It was 100% done on tools that you can buy online from Adobe. It took me 11 versions of editing before I could not flee from embarassment when I watched it.

2.  It’s got Naughty Language – so it might not be safe for a mixed audience, work, or children.

Have a look:


(Whispers) P.P.S….  :-)

Chose Victory.

  • http://5buckarticle.com Jacks

    Sometimes, Andy, you’re almost too weird for me but the funny thing is I understand what you just said…what does that say about me?

    “You only have one life…live it to the fullest because tomorrow you may be dead.” My motto in my life…

    Thanks for the strange words that really mean something if you read between the lines or actually read the lines.


    • http://comluv.com Andrew Bailey

      I gotta agree with you Jacks, weird. but, in a way that is my kinda weird so it makes perfect sense.

      Andy, keep sending those emails. They’re like nectar to my brain!

      btw.. awesome job on the trailer, fingers crossed the movie smashes it!

  • http://www.annarborhomes.net Andy Piper

    Thanks for the pep talk – really good stuff!

  • http://www.mymanilaconnection.com/ Manny Gonot

    Profound, heavy, inspiring stuff, Andy. Glad that I took the time to read the email. Congratulations on your success with Lovely Molly. “Victory or Death” I’m stealing that line for my white board too. Can’t wait for you to spill the beans on the “Ass Smasher.” ;) Thanks!

  • http://www.SalemPark.com Gus

    Good post, Andy! Reminds me of my own experience, but I had no money. ;)

    I made a feature film back in college. I wasn’t looking to go commercial, I just had the desire to make a feature film. I didn’t even have any short film experience, money, cast, crew, special connections or anything. All I had was a dream, faith, desire, and patience… and everything fell into place. Magic! In fact, Kevin Costner’s parents showed up at my premiere. Craziness!

    My film is posted online at: http://SalemPark.com

    Thank you for your inspirational post, Andy. I’ll use it as fuel.

  • http://jlopezjr.com JLopezJr

    Great motivation, just what I needed. I love how you did the trailer.

  • hagart

    you worked your ass off, you hit big – bet the view from up there does NOT suck LOL
    yay for you! and thanks for letting the rest of us sip a bit of the fizz…

  • http://rpjkservices.com Rob Keating

    Hey Andy

    Having seen so much of you over the years, or at least listened to you a lot throuh the Stompernet material and now Video Boss, I dig seeing what you are up to next.

    This big time movie stuff seems to be making you morph into another person.

    It is all the same inspirational knowing little ol cuzin Andy can achieve big things and that others can follow in your steps if they choose to do so.

    I was going to watch the trailer but the pesky share me overlay keeps getting in the way and I am not in a sharing mood. I will check it out later.

    Look forward to hearing more.

  • http://www.LaFemmeLeBaron.com Estephania

    Keep on keeping on! Thanks for the reminder. We all need it every now and then. Love your editing skills man!

  • Kevin

    Hey Cuzin.

    Wildly enthusiastic congrats. Here’s a link to the TIFF entry for those interested in more info.


    And thanks for the bit o’ cage rattlin’ wake-up call. Always welcome! Sum ergo ago (I am, therefore I act).

  • http://LifeStoryRewrite.com Tranque Fuller

    “What if she get’s dangerous?” A question I ask about my wife about once a month …
    Will the sequel be named “Lovely Yumi” by any chance?

    Whether expressed explicitly or merely exhibited in your attitude and approach I always get much more to assist me in my “inner game” than I do from the “how to’s” of your messages. My mum kicked it at the ripe old age if 62; it is a constant reminder that the Past is dead and buried and the Future is literally a figment of our imaginations–the ONLY thing that is real is The Now . . . So make it a damn good one! Thanks for setting a great example of that Andy.

  • http://www.ecoeconow.org Domonic Mongello

    Andy great work… Finally you get to use your film background for NON IM stuff..

    Something to be proud of.

    Pattaya, Thailand

  • Denise

    Congratulations!!! I watched the trailer and it is very intense…you are way more talented than you are giving yourself credit for :)

    While “Victory or Death!” is a little too unsettling for me to steal that for my personal motto, I completely agree with the principle behind it.

    Thanks for being inspiring!

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  • http://martinpercival.com Martin Percival

    Hi Andy,

    It’s not often that I’ll read an email inspiring enough to bother to then go and comment too! You can probably tell, yours was one of them :-)

    “Death or Victory” – who knows, I may even replace my current favourite motto (thanks to Eddie Izzard) “Cake or Death”, although there does seeem to be a death theme running through them all!


  • http://InternetWealthCreators.com Rob

    Thanks Andy.

    I have been in a serious slump today, and this post is exactly what I needed to lift me up.

    Your Da Boss.

  • Jason

    What a fuckin post. Looks like you must have smoked some of Kern’s good shit and decided to write. Haa Laa Jollaa

  • http://www.origyn.co.uk/anewworldinside Rob Ballentine

    Nice post, it always reminds me of what Don Juan said to Carlos Castaneda -

    “(The warrior) knows that death is stalking him or her and won’t give time to cling to anything… And thus with an awareness of death,… and with the power of own decisions, the warrior sets life in a strategic manner… and what the warrior chooses is always strategically the best; and thus the warrior performs everything with gusto and lusty efficiency!

    “Life for the warrior is an exercise in strategy.

    “Without the awareness of death everything is ordinary, trivial. It is only because death is stalking us that the world is an unfathomable mystery.”

    Thanks for the morning ‘coffee’…

    Go well

  • Stew Kelly

    Thanks Cuzin for sharing your most recent success and the driving philosophies that helped you get to where you are today.

    It is especially important to remember no one is going to give you permission to achieve the success you desire, or become the person you want to be.

    On the contrary,our minds are daily poisoned with the things that limit our thinking and keep us in bondage to fear. Don’t believe me? Turn on your TV.

    Victory or Death:)

  • http://tydr.org Steve

    Thanks for the inspiration! Time for some Victory!

  • http://www.carolinerdonnelly.com Caroline

    Andy, I am not sure the words exist to describe the brilliance of this post. I had chills when reading it the first time and had them again just now on my second reading. I’ve shared this post on my FB business page and with groups in which I participate.

    Success is a choice… my new mantra.

    Thank you Andy. Toronto is a couple of hours down the road from me, wish I could be there.

  • http://www.ErikRiveros.com Erik

    Gracias Andy, muy inspiradoras tus palabras.

  • http://website-in-a-weekend.net/ Dave Doolin

    “STOP: Before you continue, you need to know that this email has about ZERO to do with online marketing, or traffic getting, conversion, or social media marketing, or anything like that.”

    Horse puckey.

    This email went straight to my swipe file. Or it will, after I finish reading it a few more times from my inbox.

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  • http://www.TheMastersoftheMind.com Michael D Walker

    Hi Andy,

    LOVE this post of yours and it sums up my beliefs better than I could ever put to paper.

    I wrote a little bit about it on my blog late last night cuz I think it should be required reading.

    The Masters of the Mind: Mindset Essentials #1 Success is a Choice (via Andy Jenkins)

    Keep swinging for the fences!


    • Andy Jenkins

      Thanks a TON for the kind words Michael!