Content scrapers beware: if Google’s Panda update hasn’t caught up with you yet, it’s only a matter of time before it does. According to Google’s Matt Cutts, the world’s biggest search engine has just approved Panda Update version 2.2 and they’re ready to roll it out on an unspecified date.
The update, according to Cutts, will fix the issue of content-stealing websites that rank better than the original source of their material. This means that the creative minds behind great content will finally get what’s due to them.
“A change has been approved that should help with that issue,” he said at this year’s last SMX Advanced Conference.
Cutts also explained how the Panda algorithm works: this is more like a tool that’s used in undisclosed time intervals. It’s not like the rest of its “regular” algorithms that are active all the time like, say, the algorithm that detects cloaking.
Simply put, Google uses Panda every so often and finds guideline offenders across the Internet. Google then makes an assessment of whether or not a site should rise or fall in its search rankings.
I’ll keep you posted as soon as I hear more about this issue.
Via: Search Engine Land