When you’re marketing yourself or your products through email, you’re literally putting yourself out there. The way you write your copy and the way it’s formatted shows how much you care for its recipients. This is why it’s important to pour in a little bit of your heart in creating your email message to share the love.
I’ve made a small checklist of things you can remember to make your prospects feel the love. Check it out:
- Optimize subject lines – Subject lines determine whether your email message gets opened by your recipients or if it gets the treatment of a cold shoulder. Have subject lines that are similar to call-to-actions – simple, concise and powerful.
- Body size – You need to take note of your email body’s length. It’s a known fact that when it comes to email messages, people’s attention spans go way down. So you need to keep your email copy brief but and direct.
Drive that message of yours home, whether it’s in a sales letter or an affiliate offer. Put in a nice image or two to show your prospects what you’re selling and give in. Let them have a little bit of everything so they don’t get bored or intimidated by your email.
- Write email copy with VALUE – Whenever you’re thinking of an email message to send to your subscribers, remember to ask yourself these questions:
- Is it going to add more knowledge to my subscriber?
- Is it going to solve their most pressing problems?
- Is it worth the time reading?
I could think of a lot more questions to ask when you’re writing the whole thing but the point is you’ve got to make sure that it’s something that your subscriber needs. Creating and sending email messages that are valuable means that your clients will WANT to hear from you.
- Set email tone to recipients – Segment your email list and take a quick look at how each segment’s behavioral patterns play out. Check out each segment’s preferences too by looking at their age or any other personal information. Basing your email message’s tone to behavioral patterns and preference can make a big difference in open rates. It could also mean a lot when you’re establishing a relationship with your prospects.
- Practice courtesy – In any situation, you want to treat your recipients with respect and courtesy. Of course you want to be personal, so call them by their first names. Here’s another thing. Never EVER shout at your recipient by using upper case letters in long sentences. It’s okay to use them every once in a while (like in one to three words), but don’t piss your prospect off with lengthy ones.
- Keep testing – Don’t settle for only one type of email. Make sure that you conduct split or multivariate tests to find out which components of your email work best for your campaign. You could test subject lines, different types of email copy, formats even the email layout and find out which gets your email messages the most opens, click throughs and bounces.
There’s a myriad of things you can do to make your email copy something that’ll curry your prospects’ varied tastes. One thing remains the same, though, what really gets them into you is the value behind the email. What they can get off of your email message spells how your email marketing campaign will do.
What works for your email messages? Let me know in the comments section below.
Cheers,
Andy
