“Destination Internet” hardly looks like the quaint little geek-haven it did just a few years ago. Sigh. Ah.. The Golden Days of “If you build it, they will come”.
I blame social media.
Here’s the deal – What used to WORK, ya know, the “Conversation Starters” and “Interactivity Boosters” that got people to follow you or like your posts DOES NOT WORK anymore. Yes, I am often drawn deeply into threads that want to know my favorite foods. Sure, I’m happy to tell my followers what movie they should see this weekend. And I don’t mind telling you that I’ve gotten many a spectacular Drink Recipe from the errant wall post. But…
They’ve never made me want to buy anything from them.
I like stalking user profiles of your latest trip to the beach, where you show off the 3 centimeters of cloth that you claim is a Bikini, sure – i like that as much as the next letch. :)
But it doesn’t make me want to buy anything from you. (Note: Please do keep posting those photos, however.)
Yet, Social Media has become THE GO TO DESTINATION for consumers. And most people are still treating it like a Locker-Room-Wall (Not that there’s anything wrong with that – it just… doesn’t make me want to buy anything from them).
I made a short video for you. And basically, I stole all of the information from someone else, just so I could give you MY Opinion
It’s called the 8 Rules for Social Media Success - and if you dig it, and want more, follow the link under the video for some hard truths about how most online entrepreneurs are damaging their reputation with really really poor and not obvious use of Social Media Portals.
Cheesy Movie Quote of the Day that’s Awesome : Be Bold, and Mighty Forces will come to your aid.