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By on June 02nd, 2011

Viral Video Marketing Techniques from the Video Boss

A viral video can do wonders for an online marketing campaign. It gives your business tremendous mileage in terms of branding and awareness which can later translate into big spikes for your bottom line. However, viral videos don’t come by very often and it usually takes more than creativity and fancy cinematography for a video to become Internet-famous. Having people who support you, a concept that stands out and a little luck are also big factors in the success of a video campaign.

The following are some tips on how to increase the chances that your video goes viral:

  • Put yourself in your audience’s shoes – Like in every facet of marketing, knowing who you want to show a video to is half the battle. This allows you to get inside your crowd’s psyche and it enables you to figure out what can spark their interest. Every demographic is different, so take off your marketer hat for a second and put yourself in the shoes of your average audience member. It makes it easier to determine what the audience will find captivating when you take things from their perspective.
  • Use your social media packets – After creating that video of yours, make sure you promote it in your social media accounts. Facebook, Twitter and your blog should serve as your main channels. Make sure to cross-promote this video in other video sharing sites. YouTube, Vimeo and Veoh are among the most popular video sharing sites according to Mashable.
  • Ask your friends to share – You’ll need all the help you can get to simulate virality and there’s nothing better than asking your friends to do your evil bidding. Seriously though, get your friends and business associates to help you out in the promotion of your video. The reach of your video extends as far as how many friends are willing to lend you a hand.

Be mindful of your friends’ feelings. If they don’t want to share the video, you have to respect that.

  • Encourage comments, likes and retweets – One of the best things you can do to simulate virality is to have a contest set up and involve the spread of your video. The contest could run in such a way that whoever gets the most likes or retweets when sharing the video gets a glimpse into your latest product or service. Do whatever it takes to get your video shared, liked and retweeted by everyone as long as you don’t get spammy.
  • Track and test – After a given period of time, gather your video’s likes, retweets and views and try to check how you’ve performed. Look at your video’s comments and measure its effectiveness via the volume of positive feedback. Ask for feedback from your audience about your video through surveys. These performance indicators will help you figure out how your audience responds to components of your video and gives you an idea as to how to create the next one.

That wraps it up, folks. While these techniques can’t guarantee virality, it can definitely make your videos sparkle and shine with uniqueness and meaning. Don’t forget to let me know what you think in the comment section below.

Cheers to ya’ll,

 

Andy “the Video Boss” Jenkins

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Please read my Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale that are not my own. My recommendation is ALWAYS based on my personal belief that the product and it’s author will provide excellent and valuable information or service. This may be based on a review of that product, my personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who’s product I am recommending. In most cases, I will be compensated via a commission if you decide to purchase that product based on my recommendation. In some cases, I will receive the product for free for review purposes, or just to use. In some cases, I have used that product to my personal satisfaction in my own business.

IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether I recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Money Back Guarantee, or that promise ridiculous results, like “Getting Rich Quick”. Most people don’t do anything with the products they buy, and most of the time, their results are zero – kind of like that Bowflex that I bought that is now serving as a clothing rack… No, there is no such thing as a “Free Lunch”. Don’t do drugs, stay in school, etc. Be safe out there!

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Please Read My Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale that are not my own. My recommendation is ALWAYS based on my personal belief that the product and it’s author will provide excellent and valuable information or service. This may be based on a review of that product, my personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who’s product I am recommending. In most cases, I will be compensated via a commission if you decide to purchase that product based on my recommendation. In some cases, I will receive the product for free for review purposes, or just to use. In some cases, I have used that product to my personal satisfaction in my own business.

IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether I recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Money Back Guarantee, or that promise ridiculous results, like “Getting Rich Quick?. Most people don’t do anything with the products they buy, and most of the time, their results are zero – kind of like that Bowflex that I bought that is now serving as a clothing rack… No, there is no such thing as a “Free Lunch?. Don’t do drugs, stay in school, etc. Be safe out there!


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