A viral video can do wonders for an online marketing campaign. It gives your business tremendous mileage in terms of branding and awareness which can later translate into big spikes for your bottom line. However, viral videos don’t come by very often and it usually takes more than creativity and fancy cinematography for a video to become Internet-famous. Having people who support you, a concept that stands out and a little luck are also big factors in the success of a video campaign.
The following are some tips on how to increase the chances that your video goes viral:
- Put yourself in your audience’s shoes – Like in every facet of marketing, knowing who you want to show a video to is half the battle. This allows you to get inside your crowd’s psyche and it enables you to figure out what can spark their interest. Every demographic is different, so take off your marketer hat for a second and put yourself in the shoes of your average audience member. It makes it easier to determine what the audience will find captivating when you take things from their perspective.
- Use your social media packets – After creating that video of yours, make sure you promote it in your social media accounts. Facebook, Twitter and your blog should serve as your main channels. Make sure to cross-promote this video in other video sharing sites. YouTube, Vimeo and Veoh are among the most popular video sharing sites according to Mashable.
- Ask your friends to share – You’ll need all the help you can get to simulate virality and there’s nothing better than asking your friends to do your evil bidding. Seriously though, get your friends and business associates to help you out in the promotion of your video. The reach of your video extends as far as how many friends are willing to lend you a hand.
Be mindful of your friends’ feelings. If they don’t want to share the video, you have to respect that.
- Encourage comments, likes and retweets – One of the best things you can do to simulate virality is to have a contest set up and involve the spread of your video. The contest could run in such a way that whoever gets the most likes or retweets when sharing the video gets a glimpse into your latest product or service. Do whatever it takes to get your video shared, liked and retweeted by everyone as long as you don’t get spammy.
- Track and test – After a given period of time, gather your video’s likes, retweets and views and try to check how you’ve performed. Look at your video’s comments and measure its effectiveness via the volume of positive feedback. Ask for feedback from your audience about your video through surveys. These performance indicators will help you figure out how your audience responds to components of your video and gives you an idea as to how to create the next one.
That wraps it up, folks. While these techniques can’t guarantee virality, it can definitely make your videos sparkle and shine with uniqueness and meaning. Don’t forget to let me know what you think in the comment section below.
Cheers to ya’ll,
Andy “the Video Boss” Jenkins