Films have played an important part of my life. It’s been in my heart so much that I let go of StomperNet for the sake of producing them and teaching others how to make them. It goes without saying that all these efforts served as the inspiring force behind the Video Boss brand – my brand – which outlines the essence of video marketing.
Video marketing has without a doubt made life easier for Internet marketers. Heck, it wouldn’t be called the next best thing to SEO if it weren’t for its effectiveness in the promotion of a product, service or brand. Of course, many believe that such precision and success drawn from video marketing comes at a tremendous price.
I say, Meh. J
Contrary to popular belief, marketing through video isn’t really something that you’d spend thousands of dollars on or burn millions of brain cells with. Let me explain through these simple tips:
- Think of a rad concept – The essence of your video, the very thing that makes it appealing to your audience, is the plot or the idea encrusted within those few seconds of movement. It takes a dash of creativity and a pinch of resourcefulness to make a video that’s effective enough to leave a mark. If you’re still not able to think up of an idea, then all you need to do is look at other examples. Take a look at Corning’s video for instance. It’s simple but effective enough to draw in a sizeable amount of views and following.
- Arm yourself with THE tools – Other than the video cam, the Interwebs is a place where you can find awesome free tools for the creation and editing of your video. There’s Audacity for audio editing and Handbrake and Movie Masher for video trimming and conversion. You’d be flabbergasted about how great your videos could look like too! What’s important is you get to review these tools through free trials or review articles all over the Internet. After this, feel free to create and promote.
- Make it a series – What’s better than making a video that’s awesome enough to leave a mark to your audience? More of it, of course. All you need to do is create a video that caters on an industry and showcases a story or proves a point. This story or idea is carefully told in a series and each one ends with a teaser. What does this create for your audience? The sense of anticipation. In other words, the BUZZ. Keep your audience at the edge of your seats with a video series that’s both exciting and relevant to your niche.
Ever heard of Will it Blend? It’s a video series that features just how awesome Blendtec is. All they do is blend random things, come up with a storyline and folks like it. Here’s an example that features the iPad 2, Steve Jobs and a little audio from Bill Gates (?):
- Adopt a social strategy – Use your different packets of social media to promote your videos. Facebook and Twitter are a given, so you need to be a little more creative than that. Ask your friends or business associates to share it too. Make them ask their friends to share it as well. The more people you get to share your videos, the longer the reach of your marketing campaign. That’s the power of social media – USE IT.
- Put your video where your crowd is – Don’t settle for only YouTube. Go to other video sharing sites that people flock to to entertain themselves. Of course, make sure that you put it in the right place. Some video sharing sites allow pornographic material and other related items into their site. You do NOT want this kind of thing attached to your video. So when searching for the right place, make sure it’s a place where wholesomeness and professionalism reside.
- Optimize your videos for the search engines – Since web spiders can’t crawl or analyze video files, optimizing your title tags, descriptions and keywords for your video should give it some search engine visibility.
- Track and test – After every campaign or incursion (into people’s minds and hearts), you need to count the spoils of war and find out if you’ve lost more than what you’ve gained. Tracking and testing variants of your video provides you with ideas in making videos that your crowd responds pretty well with.
That’s about it folks. A few simple tips that should get your video marketing groove on. Follow these and you’re well on your way to launching an awesome video marketing campaign.
Andy “the Video Boss” Jenkins
Let me know what you think in the comments section below.