Comments on: Long versus Short Copy Split Testing Results http://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/ Irreverence Rebellion and interweb marketing. Sometimes with video thingies. Wed, 16 May 2012 13:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How to Design a Landing Page through Questions | Wagggle Buzzhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-14132 How to Design a Landing Page through Questions | Wagggle Buzz Tue, 27 Mar 2012 19:37:15 +0000 http://www.andyjenkinsblog.com/?p=978#comment-14132 [...] problem with this is I would be taking away the chance to do split-testing, and everyone knows how much a fan of split testing I am.  Time and again I have proven how [...] [...] problem with this is I would be taking away the chance to do split-testing, and everyone knows how much a fan of split testing I am.  Time and again I have proven how [...]

]]> By: Andyhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-10926 Andy Thu, 17 Nov 2011 03:44:05 +0000 http://www.andyjenkinsblog.com/?p=978#comment-10926 Andy, This is the first time I have seen a test of this type done. I haven't been trying my hand at internet marketing that long and I found this analysis very useful. Thanks for sharing it and updating it as well. Derek Andy,

This is the first time I have seen a test of this type done. I haven’t been trying my hand at internet marketing that long and I found this analysis very useful. Thanks for sharing it and updating it as well.

Derek

]]> By: Short Copy vs. Long Copy: Getting More Response from Your Copywriting « « Your Wish Marketing Your Wish Marketinghttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-10892 Short Copy vs. Long Copy: Getting More Response from Your Copywriting « « Your Wish Marketing Your Wish Marketing Wed, 16 Nov 2011 01:29:05 +0000 http://www.andyjenkinsblog.com/?p=978#comment-10892 [...] Check out his test results and see for yourself: Andy Jenkins, Long vs. Short Copy Split Testing Results. [...] [...] Check out his test results and see for yourself: Andy Jenkins, Long vs. Short Copy Split Testing Results. [...]

]]> By: mikebhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8951 mikeb Wed, 18 May 2011 22:51:19 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8951 Andy - had you considered the problem IS the bullets. Blind bullets - that state the benefit, not the feature, but that is not what you did. The bullets seem to say "good headline, write second person, enhance with bullets etc etc" just sounds like the usual yada yada yada, and the busy reader will think. Know that stuff, dont need to read it , and move on to the next. On the other hand, for second person for example better might be.. "The trick all top copywriters use to make you think that they are just talking to you - corporate websites just don't do this" or something. The point is the bullets don't leave any mystery, which is what people make I am far more likely to click if I saw bullets like. " One simple change to button text that made a 23% increase in sales!" I would love to see the results if you ran that test again but with good blind bullets. I think the long copy could win in that case. Andy – had you considered the problem IS the bullets.

Blind bullets – that state the benefit, not the feature, but that is not what you did.

The bullets seem to say “good headline, write second person, enhance with bullets etc etc” just sounds like the usual yada yada yada, and the busy reader will think. Know that stuff, dont need to read it , and move on to the next.

On the other hand, for second person for example better might be..

“The trick all top copywriters use to make you think that they are just talking to you – corporate websites just don’t do this”

or something.

The point is the bullets don’t leave any mystery, which is what people make

I am far more likely to click if I saw bullets like.
” One simple change to button text that made a 23% increase in sales!”

I would love to see the results if you ran that test again but with good blind bullets. I think the long copy could win in that case.

]]> By: dallmeierhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8946 dallmeier Wed, 18 May 2011 19:43:51 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8946 I love to share new info and this is new for me thanks for giving some thing this is simple but informative thanks for this one. I love to share new info and this is new for me thanks for giving some thing this is simple but informative thanks for this one.

]]> By: Simon Jameshttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8790 Simon James Wed, 04 May 2011 07:00:13 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8790 If you actually had something to sell, it would be interesting to know the final conversion rate of people who clicked through, having already read the bullets, versus those who hadn't. Also, I would like to see more tests as to whether the "full stop" result was actually statistically significant, or just a minor variance due to the small sample population. If you actually had something to sell, it would be interesting to know the final conversion rate of people who clicked through, having already read the bullets, versus those who hadn’t.

Also, I would like to see more tests as to whether the “full stop” result was actually statistically significant, or just a minor variance due to the small sample population.

]]> By: Viktoria Gracehttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8556 Viktoria Grace Sat, 26 Mar 2011 02:07:44 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8556 Higher conversions AND I have to write less? Sweet. I hope this proves to be true. Thanks for the read. Higher conversions AND I have to write less? Sweet. I hope this proves to be true. Thanks for the read.

]]> By: Allen Walkerhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8381 Allen Walker Wed, 09 Mar 2011 20:04:26 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8381 Thanks a lot for the great information, Andy. :) Definitely some things I will keep in mind when sending out my next email... Thanks a lot for the great information, Andy. :)

Definitely some things I will keep in mind when sending out my next email…

]]> By: Geegeez Matthttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8184 Geegeez Matt Wed, 02 Mar 2011 17:06:18 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8184 I've test long and short; with images and plain text; different headline ideas... and my findings are that headlines are uniform - they must always compel the reader to open, of course. With the body copy though, there's a time and place for brevity and it usually is not when I'm offering something to buy. Rather, it's when I'm randomly pontificating about some element of UK horse racing or other such immaterial detritus. Interesting test, all the same, Andy. And yes, I'll look forward to the insights on 'pattern interrupt', which is a cool technique for demanding attention! Best, Matt I’ve test long and short; with images and plain text; different headline ideas… and my findings are that headlines are uniform – they must always compel the reader to open, of course.

With the body copy though, there’s a time and place for brevity and it usually is not when I’m offering something to buy. Rather, it’s when I’m randomly pontificating about some element of UK horse racing or other such immaterial detritus.

Interesting test, all the same, Andy. And yes, I’ll look forward to the insights on ‘pattern interrupt’, which is a cool technique for demanding attention!

Best,
Matt

]]> By: Tomhttp://www.andyjenkinsblog.com/2011/02/27/long-versus-short-copy-split-testing-results/#comment-8124 Tom Mon, 28 Feb 2011 19:41:15 +0000 http://www.andyjenkinsblog.com/?p=978#comment-8124 Good insights Andy...I opened because of you..clicked because of you and I was interested in the headline topic...did not read much text in email.. Short presentations are better for me..... after into subject, then I will read more. Read your evaluation above...Must confess...I like the video with Led Zeppelin’s “Immigrant Song” the most. Data is needed, but I could sign along with the video. Good insights Andy…I opened because of you..clicked because of you and I was interested in the headline topic…did not read much text in email.. Short presentations are better for me….. after into subject, then I will read more. Read your evaluation above…Must confess…I like the video with Led Zeppelin’s “Immigrant Song” the most. Data is needed, but I could sign along with the video.

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