Quick Note: This turned out to be one of the most popular little blog posts I’ve done. But… While I’m in the process of rolling out a new blog skin (finally – it’s only been 18 months), this post got buried. Since I’ve started blogging wiff regularity again, lots of folks have been requesting it – so, here it is!
Greetings and Salutations (The weekend, she is a’comin!)
Armed with a magic 8 ball, Ouija board, and still tender scars of an advanced degree from the Votec School of Hard Knocks…
…I took a sobering swing at mind mapping out an Online Business.
This is what I came up with.
And at first glance, yes, this looks kinda do-able (Thank you margarita(s) ).
Sure, it’s a little intimidating, like going to your 20 Year High School Reunion thinking that EVERYONE will have put on some weight and you’ll have nothing to worry about, only to find that the popular kids are still as thin, beautiful, and moronic as ever.
But if you’re looking closely, you’ll notice the little “+” sign at the end of every one of those nodes.
Let’s call them the “Plus Sign Buttons of Death” for now.
Pressing all of those PSBD’s, our friendly little mind map becomes a “Holiday Weekend Ruining” document of “I hate you Andy”.
Warning: Please fasten your Depends undergarment before viewing next image.
First, a disclosure: I have a 30inch Apple Cinema monitor (I’m compensating). Even at the smallest zoom level in Mind Jet, said 30 incher still cut off both the top and bottom of this horror show.
Second, I “mailed this in”. That means this was a brain dump from memory without much cognitive effort. Hollywood directors do this all the time. And that means this vision of ultimate woe is woefully (har) incomplete.
The way I see it, you’ve got 2 reactions – 2 choices if you will:
Choice #1 – Cry.
Choice #2 – Rehearse the original (And classic) up-sell line ‘Do you want fries with that” in order to seek gainful employment elsewhere.
Or, there’s a BONUS choice (cause I’m a giver):
Bonus Choice #3 – M.E.S. up your business.
How clever. I used an anagram. (Cause that’s what you do when you lack “teh clever”.)
M.E.S. stands for:
Marketing – everything your company does to create a sale.
Experience – everything that happens to the customer after they give you their money.
Systems – every mechanism, application, vendor, or term-resource that keeps your company running, i.e. Hosting, Accounting, Shopping Carts, Telephony, etc.
When you M.E.S. up your business, you follow these three rules:
- Marketing is operations “ACTIVE”
- Experience is operations “ReActive”
- Systems are ProActive.
If you’re confused, that’s okay. I mean, most of the time, I feel like my peers are splitting the atom and sculpting with marble, while I’m sitting here baffled by the dry macaroni, Elmer’s glue, and glitter that I have to work with.
Allow me to cut to the chase: M.E.S. is a force-multiplying principle can mean the difference between real wealth and bankruptcy.
And it’s dead simple to use.
Dan Thies and I did a marathon Webinnizy that drilled down into MES, the “Moccisan Method” and 3 other “Successful Outcome” strategies on our “Natural Leverage” webinar.
It’s totally FREE.
What? I said “FREE”. YEAH!
You can watch the playback (it’s split into multiple parts for my fellow A.D.D. stricken friends) RIGHT HERE:
There’s a metric ton of content here – I figure since most of the Northeast is under 37 feet of snow, some folks will need a something to do while nestled in the deep furrows of snow drifts the size of volkswagons.
We end our time together today with me wishing you a safe, entertaining, and soul-restoring weekend. Remember to leave a few hours of drool-time for recovery, and no matter what anyone says the good vodka will STILL give you a hangover.
OH! Almost forgot.
If you wanted to download a PDF version of the “MindMap of Ultimate Woe”, here’s the Link.
Print it out – this way, if anyone ever accuses you of slacking off, just snap this into their face and say:
“This is MY ToDo list. Where’s yours? Yeah, I THOUGHT SO. Hater”
~ Andy “Still can’t comprehend why showers get dirty” Jenkins
P.S. If you want to know EXACTLY what I would do if I had to start over from scratch, then watch this video