I am inspired by your words and I have a great learning from your video. Have a nice day.

Sincerely

John

you are quite an inspiration. Your videos articles are right there . I love watching all your video promos. Great blog keep the good work up

love
Vish

I just had one of the most influential guy in the investment / macro-economic world try to sell me something using a Kajabi video site!!

I know this is off topic but I just had to come over here and say how impressive that is.

Actually, it isn’t off topic at all. This guy sends out a weekly email to well over a million people . These are thousand word plus, highly technical emails and big wigs in the financial world read every word, every week because he has positioned himself as an expert.

The email he just sent out and the kajabi video sales page it links to are going to change the lives of a multi-million dollar biotech company overnight.

I can’t think of a finer example of the 1,2,3 steps you just laid out.

Well done.

Great post as usual. I say that… although I have to admit I haven’t been reading your blog in a while. Just dipping in and out these days. Why? Because like a lot of people above, I realised I was becoming an interweb marketing addict – a consumer of all the crazy offers but not really creating any of my own… *I* am my greatest enemy when it comes to creating great content and becoming an expert!

That’s not to say I don’t have great content (yet) – but it’s all in my head at the moment! Like you, I like to think that I’m good at what I do (and get passionate when I’m doing something I like!). I also enjoy teaching people how to do things.

However, like many people, I’ve found that the problem is “finding that 1 thing” that I really *love* to do… I read something about becoming successful once – it said: “What’s the 1 thing you love to do and would do for free? The trick is to do what you love… and then find people to pay you for doing it!” (I’m paraphrasing). It’s only recently that I’ve found something that I really enjoy doing (and would do for free)!

You ask what stops me from building an audience? Partly boredom: I’m great at starting but hardly ever finish projects (unless someone’s paying me!). I’m great if I’ve got a team to delegate to – no problems being in charge! Boredom then leads to procrastination and, yeah, laziness. Sometimes it’s hard to see the point in doing my own stuff when it’s hard enough just trying to make ends meet (so “work” comes first, then trying to find the energy to do my own thing!). Differed gratification isn’t an easy concept to buy into… That’s why it’s important to “do what you love!” (it doesn’t seem like “work” then).

One thing that might surprise you is there’s also an element of the “fear of success”. Not the “fear of failure”. Weird, huh? When you’re used to living life struggling, the thought of abundance can be quite overwhelming. *Everything* in life would have to change if I became successful… Hell, I’d have to hang around with people who didn’t bitch about how hard life is; how difficult it is to survive; how poor they are and how much they’re “the victim”… I’ve no idea how I’d handle all that positivity and all those happy, shiny people. Andy, it must drive you nuts!

Ironically, what I’m aiming for next year is to become an NLP Life Coach. Heh… helping people turn their lives round. And yeah, I am excellent at what I do. My problem is finding someone as good as me to help me turn *my* life round! (Trust me, it’s so easy giving advice… taking it? Well…). If you happen to know any really, filthy rich people who’ve reached an existential crisis of being so wealthy they don’t know what to do with their lives – send ‘em my way!

Anyway, right now, I gotta crack on. I’m building a new WordPress theme for my new “career” path. I’ve got custom video fields and video shortcodes built in, auto-thumbnail generation for the index and also got the data structured in a way that a lot of Stompers would be envious of. Would I say I’m an expert on WordPress? Yeah… but now it’s time to use it for myself *and then* pass on the knowledge to others! Note to self: Get your priorities right…

After I’m done with the theme, I’m finally looking forward to creating some content. I’m aiming to do more videos (like you suggest) and have ideas for some cool 2.5D animations with voice overs. (After Effects looks pretty cool to use ). More than that, because it’s a “Life Coaching” site, it kind’ve gives me room to talk about “Life” (philosophy, art, religion, movies, music, marketing… you name it, I’m sure I could squeeze it in). And boy, do I have stuff to talk about. In terms of a niche, my articles will basically all be metaphors that all lead back to “turn your life round”. I know you love movies… what better way than getting a person to think about *them* being the hero? Gotta love movie metaphors…

…so, you kind’ve see where I’m going with this? Although, it sure doees takes a lot of time and energy trying to get to becoming a “perceived” expert.

Anyway, wish me luck! Will hope to be cracking this “authority/expert” thing next year… As the saying goes: “Slowly, slowly, catchy monkey!”.

Cheers,

Zain
PS: Sorry, “I’m going to have to turn the opportunity down”. That was awful marketing, Andy! Apart from that, I’ve unsubscribed from nearly all the email opt-ins (with the exception of you, Dan Thies, Eban, Stomper… oh, and Frank). It’s time to clear the inbox, create my own hype and find the GURU (Gee, yoU aRe yoU TM) within me…!

PPS: My one bit of advice to people – always remember: “Content is King”. If you have excellent content, then people won’t mind what your site looks like. You can re-do a site after the cash starts to pour in… now, if I could only take my own advice…!

It was awesome meeting you at Frank’s Birthday Sunday night. Not to toot your horn too much, but dude you give some awesome content, and man you answers those questions like a boss ie. Magic Bullet Q & A and List Control Q & A… Looking forward to Kajabi today….

I’ll see you around San Diego sometime.

-Josh

thank you very much for the link provided.
It is a great video. He does make a lot of sense.

You do provide the best material.

Cheers

I echo Marie Kane’s question about when you are going to release the “evergreen” videos of Video Boss that you stated you were going to put out? If you have no plans to release them please just say so I and others can move on from this disappointment. People really do take you literally when you say your are going to do something. Although I am a new member to your list, I feel that you are not living up to your word.

I’m sure you will never let this post see the light of day. But it would be nice if you could come out with a straight answer about those videos.

Respectfully,
Peter