You’ve probably seen the massive ad campaign Dominos Pizza has rolled out to unveil how they completely revamped their pizza recipe, right? If you watch TV at all, I don’t see how you could have missed it.
Maybe it’s just me. I’m on a diet AGAIN, and all I seem to see on TV are pizza commercials.
Anyways, whether or not it’s a good idea to tell people that your old recipe was BAD, I won’t get into here.
What it made me think of was how they USED to advertise back in the day. As you know, Dominos didn’t rise to prominence because of *tasty* pizza. They came up because they were *fast* pizza.
“Hot Fresh Pizza In 30 Minutes Or Less” was the mantra until the realities of public safety set in.
I remember thinking at the time that it was pretty amazing that they could take the entire production from raw materials to a finished product on your doorstep in less than half an hour.
As someone going through a pepperoni withdrawal (shutup) – I KNOW what it’s like to want a pizza and want it NOW, I can tell you, the appeal in that 30 minute pitch is VERY STRONG!
This huge, multi-million dollar business was built one little 30 minute pizza pie at a time.
And it got me thinking, how many tasks do I have every day that I put off? Probably hundreds. How about you? And even though they’re not monumental, there’s a ton of stuff that I NEED to do in business and life that just doesn’t get done if I don’t address it.
And yet, I procrastinate. We all do.
So the last time I saw a Dominos commercial, I started to think…
Of those tasks I put off, how many are more difficult than making a pizza? (This might sound silly, but bear with me.)
Actually, not that many of them. Most of the stuff I put off because it’s boring. It’s busy work. Mentally, I draaaaaaag it out so that it seems like it would be hours and hours of tedium.
But they’re really mostly things that I could take care of in LESS than 30 minutes if I would just shut up and do it already.
Dominos took a task just like that – a menial, mechanical task like making and baking a pizza – and decided to approach it as a problem of speed. How FAST can we solve this problem?
And I thought, “what a great way to approach these same problems in my own business!”
So I’ve been doing this little exercise lately, and I thought I would share it since it’s been so beneficial. The extra productivity really helps especially in the “slow” season after the holiday.
When I start my work day, I just go through my long LONG list of stuff to do and I try to identify which ones are just “making pizza”.
In other words, which things could I just get out of the way and never worry about AGAIN – in 30 minutes or less?
I was AMAZED at how many of these I had – some of them I’d been putting off for WEEKS!
- Re-record 5 minutes of audio: 13 minutes
– Write 2 newsletters: 27 minutes
– Answer the day’s most important emails: 13 minutes
– Find something to tweet and tweet it: 4 minutes
These are all things that I made a snap judgement to delay, because “I don’t have time to do that right now”. And look, once I just DID it, I was done with ALL of them in less than an hour!
You build a wall one brick at a time, and you can build a pizza empire one pie at a time. Why not attack your day the same way?
We all get bogged down sometimes by looking at a massive amount of tasks that we can’t really see one-by-one anymore. It just seems like “so much to do” and we get stressed and we procrastinate, and that’s no good.
That’s lost money. And worse, that’s lost TIME! You can always make more money, but all the time you have is all the time you get, right?
So stop putting off what you need to do and go through your task list and start “making pizza” for yourself.
Like this blog post, for example. Hot and Fresh, straight to you! (And it only took me 15 minutes!)
Until next time,
P.S. So what happens if you’re late? If you’re Dominos, that meant the pizza was free. In your case, either power through it or just chalk it up to “progress made” and move on to the next thing. Big orders take time to prepare, right?
Pick it back up the next time you’re “making pizza” and you’ll have turned a big problem into a small one by taking it one step at a time.
P.P.S. Try and get some of your own pending tasks out of the way today “in 30 minutes or less” and if you have time left over, leave a comment below and let me know how it worked for you!