Comments on: Product Launches Ruined Me

By: Jason Brashear

Jason Brashear — Tue, 01 Dec 2009 21:21:38 +0000

Andy, How the heck are you? Would love to chat when you have some time!

-J

By: Raza

Raza — Mon, 30 Nov 2009 22:06:22 +0000

Wow, thanks for the response Andy. I’m the kind of guy that when I read something thought provoking, it creates more questions for me than it answers… which is a GOOD thing by the way. It’s how we learn. The only reason I emailed you is because I DO trust and respect you, so many thanks for the reply.

My bad if I insinuated that anyone is exploiting emotions. There’s a lot of great info out there and I know it all works, the value that someone like you might add is to help business owners navigate the various products. For example, if I’m selling birdfeeders online, maybe Jeff’s product isn’t as well suited for me as SEO BrainTrust. I’m not sure, but I’d trust your judgment.

Let me give you an example, I heard of StomperNet for a while, but never thought it was for me. Now I’m a HUGE fan of Perry Marshall and read every single one of his emails. In the summer he happened to mention StomperNet and how it was a game changer in IM, so that alone got me curious. He wasn’t actually selling anything, he just happened to mention it for SEO I think.

I think it’s a matter of adding more value to your readers. You’re already very highly trusted so I know everything you promote is legit. But what would make me buy from your affiliate link (versus Jeff Johnson, Eben Pagan, Frank Kern, etc.) is to help me decide which one is best for my business.

Having said all this, I could be totally wrong. I’m just thinking out loud and saying what would make my life easier.

Raza

By: Andy Jenkins

Andy Jenkins — Mon, 30 Nov 2009 18:38:00 +0000

Raza, thanks for the intelligent post. It’s easy to be confused – to be sure.

On one hand, if someone is contemplating becoming a business owner, they should ABSOLUTELY take responsibility for their actions – including their purchases.
On the OTHER hand, I realize that some affiliate marketers don’t care what you buy – as long as you BUY – so everything that pitch to you seems like the latest, greatest thing – ever.

Slightly related, all but tangential – I looked back on the last few products that I’ve promoted – they are all version “2.0″ products except 3 – Tony Robbins Money Masters, John Reese’s Money Mindset, and Jeff Walkers Product Launch MANAGER. But even then, these are people that I trust to not exploit the emotional irrationality that comes along with their products.

Having said that – let me try what you’re suggesting – the next time I promote another persons product – I’ll do a little “This is who this is for, this is the good, the bad, the whatever” kinda thing. Hey – if it makes just a few people feel like they’re more in control, that’s cool with me.

Deal?

By: Raza

Raza — Mon, 30 Nov 2009 17:59:52 +0000

The concept of a launch is really appealing; I really dig the money out of thin air concept.

Influencers like you can help us by telling us which launches are better suited for different types of businesses. In the past few weeks I’ve gotten emails from you about Jeff Walker’s stuff, the SEO BrainTrust (which I am a member of now), and I think something for Eben Pagan.

It’s a lot of information and can confuse people. SEO just makes sense, but after reading Jeff Walker’s sales letter where people are making money selling love letters products, gardening products, etc. it’s easy to feel like you’re missing out on the next best thing.

What would be helpful is if you could say “If you’re starting an ecommerce store, this is the program you need to get” or “If you need to create and market an info product, you’ll love this”. Otherwise people get confused and either chase the next best thing, or simply give up.

Just my two cents.

By: Jane Shafrin

Jane Shafrin — Sun, 29 Nov 2009 02:14:19 +0000

Hi Andy,
Your TG meal had a huge crowd! How does one cook for such a bunch of people. Our tiny family consists of 3 adults & 2 kids, & a 10 pound turkey is almost too much. But I did make the best gravy … oh and by the way I do enjoy your emails.

By: Matt Koval

Matt Koval — Sun, 29 Nov 2009 00:50:34 +0000

Andy,

I feel terrible. I’m long overdue in thanking you. I’ve been “following” you for years, and have learned a ton. Your generous content has even helped in my creation of a successful YouTube channel. So hello, and thanks… from one filmmaker to another. You da man!

Matt Koval
Filmmaker / PLM

By: Val

Val — Sat, 28 Nov 2009 22:22:28 +0000

Thanks for the great info and launch tips. John G.’s story is definitely inspirational. BTW It will be very interesting to see how people in a niche like mine (holistic mindbody healing). and many others for that matter, could possibly define typical results.

By: Jim Allmon

Jim Allmon — Sat, 28 Nov 2009 21:22:49 +0000

Thanks Andy. Great content as always!

By: Successful Entrepreneur

Successful Entrepreneur — Sat, 28 Nov 2009 07:02:34 +0000

Hey Andy,

Yet another fabulous example of brain dumping. I guess we won’t know the entire fallout from the new FTC rules for a bit yet, but I think they need to be careful about the losses involved…
thanks for this (and Jeff too!)

….and the Internet is global… FTC ain’t.
I wonder when the next freedom of speak issue will come up…… tehe

By: Jeff Parker

Jeff Parker — Sat, 28 Nov 2009 04:12:50 +0000

Andy,

What an awesome post! Thank God for the Internet.

And thank God for Product Launches!

Love your work! I’m glad your following your passion. I enjoy your content better then the content you hired someone else to create… Oh, and I love the way you promote people by giving great content related to their products. Thats the way to do it. Thanks again!

Jeff Parker
Fitness Dude