Product Launches Ruined Me

Yesterday, I sat at a table of 45 people for Thanksgiving dinner. And like some households traditionally do, our group took turns sharing why they were Thankful.

Round the table we went, the answers as varied as the accents that spoke them.

Finally, someone gave thanks for the thing that I think we all take for granted most of the time. My good friend Matt looked up from his glass of wine and said…

“I just wanted to give thanks for the Internet”

The rest of us stood and applauded.

And so went my Thanksgiving celebration in La Jolla. I’ll never forget it.

I trust your was equally profound, if not relaxing.

On to today’s business…

This morning, before the surf was just right, I created a little audio pod-cast thingamajig. Knowing that Jeff Walkers Product Launch Formula is about to be released BEFORE the FTC [cough] “guidelines for testimonials” take effect on December 1st, I wanted to lend MY perspective on the matter of Product Launches…

…and how the nearly ruined me.

I invited a SPECIAL GUEST to join the conversation and explain their position on the Product Launch phenomena.

It turned out to be a pretty great chat.  I recorded it using Ecamm’s Skype Recorder, futzed with some noise reduction software, and normalized the recording levels – it sounds pretty good.

Take a listen below (It’s short – less than an hour), and tell me what you think.

P.S.  Jeff is dumping a ton of case-study content into the market before the FTC rules land on our collective heads.  There’s literally enough content here for you to learn how to do your own Product Launch – so, click on the link below and register to get his stuff – it’s tres (very) good stuff, yo.

Learn How to Launch Your Product (for Free)


  • http://muscle-balance-training.com/blog Jeff Parker

    Andy,

    What an awesome post! Thank God for the Internet.

    And thank God for Product Launches!

    Love your work! I’m glad your following your passion. I enjoy your content better then the content you hired someone else to create… Oh, and I love the way you promote people by giving great content related to their products. Thats the way to do it. Thanks again!

    Jeff Parker
    Fitness Dude

  • Successful Entrepreneur

    Hey Andy,

    Yet another fabulous example of brain dumping. I guess we won’t know the entire fallout from the new FTC rules for a bit yet, but I think they need to be careful about the losses involved…
    thanks for this (and Jeff too!)

    ….and the Internet is global… FTC ain’t.
    I wonder when the next freedom of speak issue will come up…… tehe

  • http://jimallmon.wordpress.com Jim Allmon

    Thanks Andy. Great content as always!

  • http://www.holistic-mindbody-healing.com Val

    Thanks for the great info and launch tips. John G.’s story is definitely inspirational. BTW It will be very interesting to see how people in a niche like mine (holistic mindbody healing). and many others for that matter, could possibly define typical results.

  • http://www.youtube.com/mattkoval Matt Koval

    Andy,

    I feel terrible. I’m long overdue in thanking you. I’ve been “following” you for years, and have learned a ton. Your generous content has even helped in my creation of a successful YouTube channel. So hello, and thanks… from one filmmaker to another. You da man!

    Matt Koval
    Filmmaker / PLM

  • http://kennethjaylanesales.com Jane Shafrin

    Hi Andy,
    Your TG meal had a huge crowd! How does one cook for such a bunch of people. Our tiny family consists of 3 adults & 2 kids, & a 10 pound turkey is almost too much. But I did make the best gravy … oh and by the way I do enjoy your emails.

  • Raza

    The concept of a launch is really appealing; I really dig the money out of thin air concept.

    Influencers like you can help us by telling us which launches are better suited for different types of businesses. In the past few weeks I’ve gotten emails from you about Jeff Walker’s stuff, the SEO BrainTrust (which I am a member of now), and I think something for Eben Pagan.

    It’s a lot of information and can confuse people. SEO just makes sense, but after reading Jeff Walker’s sales letter where people are making money selling love letters products, gardening products, etc. it’s easy to feel like you’re missing out on the next best thing.

    What would be helpful is if you could say “If you’re starting an ecommerce store, this is the program you need to get” or “If you need to create and market an info product, you’ll love this”. Otherwise people get confused and either chase the next best thing, or simply give up.

    Just my two cents.

    • http://www.andyjenkinsblog.com Andy Jenkins

      Raza, thanks for the intelligent post. It’s easy to be confused – to be sure.

      On one hand, if someone is contemplating becoming a business owner, they should ABSOLUTELY take responsibility for their actions – including their purchases.
      On the OTHER hand, I realize that some affiliate marketers don’t care what you buy – as long as you BUY – so everything that pitch to you seems like the latest, greatest thing – ever.

      Slightly related, all but tangential – I looked back on the last few products that I’ve promoted – they are all version “2.0″ products except 3 – Tony Robbins Money Masters, John Reese’s Money Mindset, and Jeff Walkers Product Launch MANAGER. But even then, these are people that I trust to not exploit the emotional irrationality that comes along with their products.

      Having said that – let me try what you’re suggesting – the next time I promote another persons product – I’ll do a little “This is who this is for, this is the good, the bad, the whatever” kinda thing. Hey – if it makes just a few people feel like they’re more in control, that’s cool with me.

      Deal?

  • Raza

    Wow, thanks for the response Andy. I’m the kind of guy that when I read something thought provoking, it creates more questions for me than it answers… which is a GOOD thing by the way. It’s how we learn. The only reason I emailed you is because I DO trust and respect you, so many thanks for the reply.

    My bad if I insinuated that anyone is exploiting emotions. There’s a lot of great info out there and I know it all works, the value that someone like you might add is to help business owners navigate the various products. For example, if I’m selling birdfeeders online, maybe Jeff’s product isn’t as well suited for me as SEO BrainTrust. I’m not sure, but I’d trust your judgment.

    Let me give you an example, I heard of StomperNet for a while, but never thought it was for me. Now I’m a HUGE fan of Perry Marshall and read every single one of his emails. In the summer he happened to mention StomperNet and how it was a game changer in IM, so that alone got me curious. He wasn’t actually selling anything, he just happened to mention it for SEO I think.

    I think it’s a matter of adding more value to your readers. You’re already very highly trusted so I know everything you promote is legit. But what would make me buy from your affiliate link (versus Jeff Johnson, Eben Pagan, Frank Kern, etc.) is to help me decide which one is best for my business.

    Having said all this, I could be totally wrong. I’m just thinking out loud and saying what would make my life easier.

    Raza

  • Jason Brashear

    Andy, How the heck are you? Would love to chat when you have some time!

    -J