Jeff Walker’s Product Launch Manager Course – and my bonus

Sometimes, I like to torture myself and go to public forums where angry people have all the answers.

‘They’ say that Product Launches don’t work anymore.

Their proof is that there are (Ironically) now MORE and MORE product launches from MORE diverse industries for products and services that range from thousands of dollars to just a few sheckles.

Since there seems to be a product launch every other day, they MUST be losing effectiveness… otherwise, there wouldn’t need to be so many launches.

Yep.

According to a few people who have never really done a product launch, the consensus seems to be that product launches have, in fact “Jumped the Shark“.

BTW, When something “Jumps the Shark“, it essentially means that it has lost its effectiveness and needs to resort to outrageous and ill-conceived action in order to remain relevant.

This expression comes from the Happy Days Episode where The Fonz ended up in a bet that he could water-ski-jump over a shark. Re-read that sentence again just for the sheer joy and fond memories of what we used to think of as entertainment – Arthur Herbert Fonzarelli, in OP surf-shorts and a Members-Only leather jacket. Good times… good times.

On the other hand… do you remember when the Cigarette industry actually claimed that smoking was not only socially desirable; it was actually GOOD for you?

That is pretty much the magnitude of WRONGNESS that ‘they’ have about product launch effectiveness – They’re “Tobacco company” wrong.

HOWEVER, Product Launches require something that quite a few Entrepreneurs do NOT have… a PRODUCT and a list of prospects.

But, Product-Launch frequencies are still on the rise.

And that has created a profound consulting opportunity.

Seriously, go ask someone who has any sort of product that knows anything about Internet marketing if they’d like to have a Jeff Walker-Style product launch. The answer (Almost universally, unless they’re angry and have all of the answers) is YES PLEASE NOW.

And that little gap between those that have a product to launch, and those that have the skills to consult on a product launch is growing like weeds.

Since I left StomperNet about 3 months ago, I’ve had no less than 50 “Please manage my product launch” offers. I said no for the first 2 weeks. Then I got some calls from some PLAYAS and decided to soften my position… FedEx checks that arrive over-night have that effect.

Cause there’s some REAL GOOD money in being a product launch manager. And compared to some of the other things that I’ve been doing for the last 3 years, the work load as a product launch manager has been more like taking a “stay-cation” all while working on 5 and 6-figure paydays.

Jeff Walker is the undisputed Master of the Product Launch.

And he’s about to add another jewel to his crown – The Product Launch MANAGER.

You’ve (maybe) seen some of his very slick, yet elegantly simple launch videos (uh hem) that he’s released. In the last few years, I’ve managed my fair share of multi-million dollar launches, and in my humble opinion, Mr. Walker is RIGHT on the money with this business model and his offer.

Make no mistake, this is a REAL Business that gets it’s teeth from the current huge market demand, the leverage of product launch potential, and the fact that Jeff has it down to a science.

It’s not for the faint of heart or wallet, and it will take some capital investment to get going, but less than you’d think.

So, here’s what I’m going to do to help Jeff and all of his future Product Launch Manager Customer out…

The “Andy Jenkins for EVERYONE who Buys PLM Bonus”

I want to give a bonus to EVERYONE who becomes a Product Launch Manager via Jeff’s course.

Yes, this is a BONUS for buying, but it doesn’t matter WHAT affiliate link you purchase Jeff’s Product Launch Manager from.

Would I like to get the sales commission for the purchase? Sure – that’s what I do – I’m a marketer. So, go ahead, make my day:

http://www.productlaunchformula.com/plm.php?18389

But, (And btw, this is gonna be gooey-touchy-feely-transparent), there’s some longer-term thinking going on here. There’s a bigger upside than just affiliate commission for me. This is about positioning. I’ll tell you the two reasons why I’m doing this:

A) Authority as a Video Marketing Expert I am very close to being in a fine place to start talking about my upcoming “How to Market with Online Video” product. And wouldn’t it be cool to teach a bunch of awesome people about video who are also going to be well connected in a broad range of Marketing circles and have contacts with Joint Venture Partners and power-affiliates? Yep.

B) More Product Launch Clients for me to Manage. I actually love managing product launches for other people and want to make sure my “deal flow” stays healthy with potential clients.

Weird, right? Are you freaking out that I’m recommending a product to you that I actually use? Heh.

Here’s what’s in my bonus:

Part 1 of 2 – Video Product Launches.

Ask yourself this question – when is the last product launch you’ve seen that did NOT have some sort of video promotion?

EXACTLY. Most Launches DO use video as part of the pre-launch customer warming process. And YES – most of them still do it badly. But the launch process and messaging that Jeff has created as part of PLF is so strong that even BAD video is better than NO video during a launch.

So, that’s the first part of my bonus if you decide to purchase Jeff’s Product Launch Manager Course – You’ll get an Advanced Module from me about using Video for Product Launches.

Now, as a Product Launch Manager, you’ll be able to speak and manage the Video Marketing component of a Product Launch with expert authority. It’s just another part of your tool-chest that will get you more clients.

Part 2 of 2 – Catching and working with a WHALE.

For the second part of my bonus (for all buyers), not only should a competent Product Launch Manager be able to wield video-marketing strategies with sure-footedness, a PLM also needs to understand one other fun, exciting, and massively intimidating thing…

“How to work with a WHALE Client”.

I’ve worked with and on some of the biggest launches in the IM space – and I’ve learned a thing or two about managing the BIG BOY’S launches.

Theres 5 tricks to doing it, and those 5 tricks are what make up the second part of my “For Everyone who buys” Product Launch Manager bonus.

So, just to recap the Andy Jenkins “For EVERYONE who buys Product Launch Manager” bonus:

1 – How to Product Launch with Video Marketing

2 – How to GET and WORK WITH the WHALE Clients.

You can buy through my link, or anyone else’s link for that matter and you’ll still get the bonus.

http://www.productlaunchformula.com/plm.php?18389

All I ask is that you do the following:

1 – Whisper to yourself “You go Andy, you da man“.

Tweet this once in a while, and leave it occasionally on my blog.

2 – Get ALL UP in this PLM program.

Friend, there’s mad money in the PLM business, but ONLY if you get your beautiful buns in motion and make an effort.

3 – Try to do something randomly nice for another Internet marketer that needs a hand.

Seriously, once a week, I look at who’s online in Facebook chat and private message a random friend and ask them how I can help their business. A couple weeks ago, I spent 3 hours laying out a sales funnel process for someone via Facebook chat. She pretty much fell over and it totally made my night.

Look, we’re all in this together – and we need to remember that. Just be randomly cool to someone on a regular basis. Lead by example and people will FOLLOW YOU.

Use this link to see the full Product Launch Manager video and also register for the program:

http://www.productlaunchformula.com/plm.php?18389

(If you click on that link and buy Jeff’s Product Launch Manager Course, I get the credit and affiliate for the sale.)

That’s it. Well, I’d also like you to be wildly successful, but… alas…

…that’s entirely up to you.

Andy “All Up in that PLM!” Jenkins

P.S. I realize I’m sending this email out a little early, well before Jeff’s cart opens. I think it’s a good idea that you watch Jeff’s entire PLM video WITHOUT being under the gun of a rapidly dwindling number of available slots. Meaning, watch it now.

He’s scheduled to open at Noon Easter tomorrow – and his video is about 29 minutes and 43 seconds long. Now, how would I know that?

Watch it here:

http://www.productlaunchformula.com/plm.php?18389

Tagged as: Affiliate, Andy Jenkins, Bonus, Consulting, Jeff Walker, Joint Venture, Product Launch, Product Launch Formula, Product Launch Manager