What about the New StomperNizzy™?

I feel a little funny having to explain this, but StomperNet’s marketing campaign for the new 9909 launch was such a massive blast of FreeLine Content that many people may have been overwhelmed.  The question “What do I get when I join StomperNet” got a little lost in the mix of the literally gigabytes worth of free videos they made available to its audience. But let me take a swing, because with the possible exception of StomperNet itself, I’ve been on the receiving end of more questions about the new deal than I can handle individually. If I were selling the new StomperNet today – here’s what I would tell you about it.  Here’s what’s changed, here’s what’s gone, here’s what’s better… What it was:

StomperNet was a private membership community that contained a dozen uber-smart Teachers, 1400 Video Tutorials, over 100,000 forum posts, offered 4 Q&A calls with members and faculty per week, and fielded what I thought were some of the best Live events in the business (With the possible exception of Kern’s Mass Control Parties Events).

Much of that remains, but here’s some features that have evolved: 1 – The community and forum moderators have been empowered through technology and massive expansion of the ranks.  Anyone who has been a successful member has been invited to become a moderator.  And they are encouraged to go forth and teach. So the title “Moderator” is no longer very applicable – they’re more like Professional Peer Advisors. This is a big win for StomperNet and it’s members. 2 – The mastermind coaching. These are small groups of members that can gather regularly and brainstorm, collaborate, and support each other.  This is a feature that is long overdue, because this sort of Social Networking Community’s growth was limited by the old StomeprNet technology. We first tested a version of these small masterminds during the Formula Five program (Thanks in part to the new SN technology powered by a very solid application called “Community Server” that’s been customized to the nines by Doug Price).  Formula Five members LOVED the small group masterminds – loved them. This is a massive win for StomperNet and it’s members. 3 – The faculty model has changed dramatically.For the 3 years that I was at StomperNet, I spent part of that time building a Rock-Star faculty, and tasking them to create the lions share of the 1400 videos that are now part of the training library.

But, a Rock-Star faculty is expensive (Boy Howdy).  And with that expense comes a built in limitation to scalability – meaning, that limited amount of faculty members could only touch so many members, and that meant that StomperNet couldn’t scale up to a size that was large enough to allow lowering the price of the Membership.

The new model leverages a whole lot of smart people who are already out there in on the InterWebs, but might not be familiar to you right now.

Just because you haven’t heard of them doesn’t mean that they haven’t achieved great things – many of them come from different markets, ones that most of us just don’t hang out it.

But, you WILL begin to hear their names more and more as they flex their brains in our space.  In some cases,  StomperNet was able to get these new faculty involved just because they want to prove themselves in the IM space, and as a result, those people are highly motivated.  And because the level of expense has decreased DRAMATICALLY, StomperNet can expand its faculty roster and get expertise in a lot of areas where I couldn’t afford the Rock Stars.

I’m not sure how this new model is going to work – but I do know some of the new additions to the roster.  And… DAYUM, theyz pretty good, yo.

The Old Guard Passes the TorchSome of the faculty of elected to withdraw from StomperNet.

So, you are not going to get people like Dan Thies, Leslie Rohde, Jerry West, or David Bullock to talk to you one on one.  And even if they remained (Some of them will still hang out in the forums, just because they created relationships with the members), this new model (That will probably create a member roster several thousand deep) wouldn’t have supported that kind of high-touch. You just can’t scale that kind of feature.

Honestly, that may not matter all that much for most folks – because 90% of the questions that beginning and moderately experienced entrepreneurs have already been answered among the 100,000 forum posts that have become part of the archive of content that’s included in the new StomperNet.

Shovels, Pick-Axes, and Web Apps. Finally, StomperNet has deployed Web Marketing Tools at a level that the company sorely needed. A whole bunch of stuff that we had in the works and a whole bunch of stuff that Brad was able to bring into the mix because of the relationships that he has is now part of the total offer of the New StomperNet. And in my opinion, even if you only use half of them, it’s a good thing and a good deal. For example:

The StomperNet ecommerce tool.  First, it’s run by a dude named Todd Chism.  Todd is a hyper-successful ecommerce store(s) owner.  Successful to the tune of many millions of dollars a year in sales volume.

And Todd went and made a damn good shopping cart (SEO and Marketing Friendly) and deployed it for StomperNet.  The cool thing about this tool is that it’s included in the StomperNet package, and until you’ve made $50 in sales, there are no additional costs.

Sure, you could deploy a Yahoo Store for $50 a month, but for those first couple of months while you’re learning the ropes, you pay.  It’s not until you create sales above that minimum amount that the cost of the store kicks in.  I think that’s pretty cool.

That’s 1 of 9 Web Apps that’s part of the package. I’m not going to run down the list of tools that are included in the new StomperNet (You can just read them on their Fact Page), but one other tool deserves special mention. How Split Testing SHOULD WORK.

Before Dan and I left, we worked with a Medical Doctor named Rodney Trotter.  Rodney is really and truly brilliant, and has a jones for testing and tracking.  So, he went and built himself the most badass multi-variate split testing application that I have ever seen.  And that’s not an exaggeration, but then again, I don’t get out much.

Setting up tests is about as easy to do as it was for me to write this blog post, and the app will automatically serve the winning combinations of creative WITHOUT human intervention.  Meaning, as it detects higher performing test samples, it automatically puts those combinations in front of the traffic your site receives.

And that is badass.  No lie. What remains intact? The Content

All the content is still there.  ALL of it.  Because of the limitations of the old DNN technology, we had to impose a crediting system that would allow for a fixed number of video views per month (It was pretty generous, but it was still limited).  The new technology dispenses with this crediting system, so you can watch as many of the over 1400 videos as you want.

The Community

The community is still passionate.  To have previously been a member of StomperNet took a huge financial commitment.  Consequently, they were serious folks with serious goals.  And that kind of attitude infected the community of StomperNet in a very positive way.

From what I can tell, that’s still part of the mix – and that’s a good thing.

The Coaching

Lead by Bill Crowther and Andrea Warner, and Coaches in the old StomperNet were GANGSTERS.  I bet they still are.

New Tools, New Faculty Model, New Technology… New Price

The price has changed.  The new StomperNet carries a membership fee of $199 per month.  Compared to the previous price of $797, that’s a good deal.

What hasn’t changed? Brad’s hair. A couple final musings and jib jabs. This is the (NON-AFFILIATE LINK) for StomperNet’s new offer: http://stomper999.com/

Like I’ve said in previous posts, you will NEVER see me promote StomperNet with an affiliate link. It’s not because I have a financial interest in the company, it’s because I think that given my previous ownership and position it would be in bad taste.

But I will offer a warning about what’s on the other side of that link… “The Worlds BIGGEST MULTI-MEDIA SALES LETTER”. It’s so big, you might crash your web browser.  It’s so big, you might need to close Firefox of IE or Safari, restart your machine, and run NOTHING but ONE BROWSER TAB in order to have enough memory to load that bad boy. Finally, save the bonuses for the later part of your read.  There’s just a whole gaggle of free-bies that you’ll get when you join the ole’ StomperNet.  Don’t let them distract you from the core offerings – as good as many of them are, some folks might consider them only in terms of marketing gusto, not in terms of the total StomperNet package. Save your work (heh), and have a peek at the new StomperNizzy(™) FYI – the next set of free videos that I’ve been doing with Pirate Dan Thies is schedule to be released tomorrow! Andy “Still can’t believe they canceled Arrested Development” Jenkins P.S.  Be careful out there…