“If we become increasingly humble about how little we know, we may be more eager to search.”
~ Sir John Templeton
In 2001, I did the impossible – TWICE.
Back in the days of Milk & Honey, there was this Pay Per Click (cough) search engine called “GoTo”. It would later become “Overture”, and later still “Yahoo Search Marketing”.
Walk with me down memory lane and let us recall how “GoTo” offered clicks for nickel bids. Reminisce if you will, at the outrage when “GoTo” became “Overture” and as the new namesake implies, made an “overture” to it’s customers by raising the minimum bid from a nickel to…
…a DIME.
Do you remember the scandal? They didn’t even have the online blogopolis and it still made headlines.
Now, picture me (Preferably 30 pounds thinner with no male-pattern-baldness) gleefully tearing open the robins-egg-blue envelope from Capital One where my newly minted Visa Gold Card greeted me with all of it’s shiny $10,000 credit limit goodness.
“Nickel Clicks, come to poppa.”
How hard do you think it was to burn through $2,000 spending five cents at a time?
Pfffffft. I made it look easy. And for my herculean effort, THREE (3) conversions.
“No worries, it’s only 37.8% interest. And there’s EIGHT GRAND LEFT on that red hot glowing credit card. All I’ve got to do is “target” some different keywords, cause Lord knows keyword selection is EVERYTHING – can I get a witness?”
$4,500 and FIVE (5) conversions later…
Sir John was right, I was pretty “eager to search”.
And like Magellan, I searched for about 46 seconds, “discovering” that my sales copy was so sinfully bad that anyone who read it was likely to need hand sanitizer and Jesus.
Me: “Hi, my name is Andy Jenkins and I suck at Copy Writing”.
Group: “Hi Andy!”
What happened next was the definition of an “Accident”. And this Accident forever changed the way that I wrote ANY kind of copy;
- PPC Ads
- SEO Meta Description Tags
- Email (Subject and Body Copy)
- Squeeze Pages
- Thank You Pages
- Sales Letters
- Physical Product Descriptions
- Blog Posts
- Articles
- Video Scripts
And I made not one, but TWO videos about my accident. So now you can have all my secrets. 
It’s VIDEO TIME!
Video #7 – The Moccasin Method of Copy Writing Part 1 of 2.
How I accidentally discovered that perpetually sucking at copy was not my destiny after all. And how you can too!
Video #8 – The Moccasin Method of Copy Writing Part 2of 2.
IMPORTANT DISCLOSURE - I need to give special props and respect to my good friend and fellow curmudgeon John Carlton. You see, John IS a MASTER Copywriter, not a hack like me. And I didn’t fully develop the Moccasin Method of Copy Writing until after John spent many red-bull infused days helping me sort out the most important components of my process.
I owe him a great deal for preventing me from (mostly) embarrassing myself whenever I write anything. And being the proactive kinda guy I am, I’d like to apologize to John in advanced for dropping his name in this post like Apple dropped the Google Voice App.
You want some REAL Copy writing instruction? Go right now and see what John is talking about:
John Carlton – REAL Copywriter. (Disclosure – affiliate link, but it’s before noon PST, so that’s okay)
As always, leave me a comment – Tell me what you thought about them there videos thingies.
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