Webinar Training Part 2 – Open Rate Mojo

“The Greatest problem of Communication is the Illusion that it has been Accomplished.”

~ George Bernard Shaw

“My life is a like a Bollywood version of Space Balls that was directed by Ed Wood – with the occasional musical number.”

~ Andy Jenkins

Fan Mail!

After drunk blogging on Friday, here’s the thanks I get:

Man... Tough Crowd these days...
Man… Tough Crowd these days…

Everyone should follow @wtleonard, and any time he tweets anything, just reply with “Not Impressed”. …and they say Social Media is a fad.

About those videos I released…

Hey!  Thanks for the super-cool responses!Many viewers seemed particularly enthusiastic about the music. One email said:

“..dude, that Jazz soundtrack just kinda sneaks up on you and BAM, you’re hooked!”

That’s why on some videos,  you gotz to use teh Ninjazz (Video marketing has its own language, see…)

More Video Training!  With Ninjazz!

Today’s videos are all about getting more people to listen to you (Without resorting to harsh language or nudity).

Video #5 – Open Rate Mojo – Part 1 of 2

And example of simple questions you can ask your subscribers that will cause them to tell you what they’re REALLY Interested in.

Video #6 – Open Rate Mojo – Part 2 of 2

Head-Slapping Easy technique for doubling your email open-rates.

Comments PLEASE! (BTW, if you missed the first 4 videos, they right over here at this link)


Tagged as: Andy Jenkins, Dan Thies, Like a BAWSS, Mind Maps, Natural Leverage, open rates, Video Marketing, Videos, Webinar

  • Doctor Michael Quadlander

    Wow Andy,

    How do you write on Sunday without beer?

    Anyway, we should all achieve 177% open-rates now!

    Yeah, that’s 177 emails opened for every 100 we send…

    Dr. Michael Quadlander
    http://www.DoctorsHealthSecrets.com
    ____________________________________

  • http://www.7figureintrepreneur.com Becky Johnson

    Very interesting, I believe I will add this to my quiver.

  • Rich Naran

    I think this is a pretty fantastic job of breaking down your original webinar to individual topics. I think you lost most people during the broadcast because of info overload. Thanks for having the foresight to not only recapture your audience but give those of us (like me) that tried to take it all in a chance to review and fill in the gaps.

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  • http://www.PragmaticVideo.com/blog Peter Buick

    (if you don’t see the 2 videos above at first, just hit refresh!! They are there.)

    Andy
    you are re-purposing these well frotm eh marathon webinar.

    I should listen to them again in this easy format. Just heard the email opt-in 1 again and had forgotten most of it.

    Peter

    • http://www.andyjenkinsblog.com Andy Jenkins

      It’s called “Leveraging your Legacy Assets” :)

  • Hal

    Hey Andy

    Your right —- It’s a head slapping moment. It’s a goodthing I’m sitting here alone because anyone watching would have thought I went completely bonkers. Really good info and thanks. I knew some others “work”on Sunday.

    Now go have a beer!

    Hal

  • http://themarketingmentors.com/getclients Adam Urbanski

    Andy,

    Love your common sense approach! I think with so much tactical tips and cool technology tricks out there it’s easy to get sidetracked and forget that what comes first are basic principles of human behavior. Your simple ideas on tracking the flow of the “conversation” with my subscribers will help me get even more from Infusionsoft! Can’t wait to get started on it this week! Thanks for sharing this!

    Cheers!
    Adam

  • nikki

    Andy – loving the whole series from this webinar, thanks for putting it all together, now go have a beer!
    :)

  • http://www.easycaregiving.com Donahue

    go trojans! USC fight fight fight

  • Walter Daniels

    The “Common sense” comment, made something click. At some point, you have obviously worked in face to face retail. Everything you’ve said so far, is obvious to anyone that has. Because “selling” is a conversation with a customer, to learn their needs, so that you can either fill them, or send them to someone who can.
    If you don’t out the customer at ease, so they trust you, you can’t sell them something. If you see selling as “just making money,” you won’t most of the time. You have to have a passion for what you sell, and satisfying the customers needs. That means talking to, not at them.
    It’s so basic that no wonder knows it, for the most part, anymore.

  • http://b2b-techcopy.net Randy Kemp

    I really love these videos and they have given great insight into the assorted topics.
    Randy

  • Nicky Glover

    Andy
    So simple and yet so powerful!
    I agree with Rich that you may have lost a lot of people in the marathon webinar – and by breaking down into chunks its much easier to absorb. Smart!
    Love your style and enthusiasm.
    Keep it up
    Nicky

  • http://www.uncleflag.com Eddie

    Wow! Normally I wouldn’t have opened your email… bu you spoke directly to me when you mentioned Ninjazz in your headline to this email. How did you know i’m a retired Ninja?
    Thanks Andy!

  • Sparksie

    Hi Andy,
    Great stuff man…I am so grateful you shared these 2 videos…I am just about to set up infusionsoft in my travel agency. I look forward to being able to communicate with more people on my lists in a much more meaningful to them way.
    Cheers
    John C Spark (sparksie)

  • http://finditwithusonline.com/ Darren

    Hi Guys,

    thank you for the insight, keep stomp-in’

    Kind regards & good health,

    Darren C.

  • http://www.LeatherChapsandMore.com Sheila Fox Tanksley

    Hi Andy,

    I’m just a beginner learning the hard way. I love your insights and hope to apply your principles at the earliest opportunity. Right now my shoestrings are fairly threadbare. I hope to keep getting nuggets of insight from you guys. Keep it coming!

    Thanks,
    Sheila

  • http://erica.biz/ Erica Douglass

    Hi Andy,

    Is 15% really a “standard” open rate?

    If I get less than 40%, I don’t use that subject line again.

    A recent email I sent to my list had a 60.5% open rate. My best ever was 65.2%.

    My list is built from my blog…maybe that means it has more of a community feel? I have no idea why this is so different. Your input would be appreciated.

    -Erica

    • http://www.andyjenkinsblog.com Andy Jenkins

      Erica

      EWWWW NO! :) 15% is LAME!

      But its FAR more common than I think most marketers want to admit.

      When you capture cold leads from PPC or SEO, or even endorsed Joint Venture Mailings, your open-rate will decline, simply because you start the relationship off with a “Transaction” – I.e. “If you give me your email address, I’ll give you this thing”.

      It’s nothing to be worried about, it’s just the law of averages.

      Like you, folks that “know me” via da blog are much more apt to open my emails (I think it’s because they want to see what train-wreak I’ve managed to engineer this week…). I’m currently trending at around 55% for Blog Friends, and about 28% for Non-Blog Friends.

      • http://erica.biz/ Erica Douglass

        Thanks for the response! Maybe the key is to just drive more traffic through my blog. I currently get about 600 new opt-ins a month from it…I think I can do better. :)

        -Erica

        • http://www.debtgotoguy.com/blog Jesse

          Wow!

          Erica, impressive stuff, great story, excellent manifesto!

          I see you too use Aweber…

          I am getting 19% to 34% open rates, mostly subscribers from natural traffic, or opt ins after watching a webinar, with an average open rate of 30%. Segmenting my list is what is holding me back from higher conversions.

          Any specifics on setting up the tracking in Aweber as Andy talked about in the videos?

  • http://www.gogvotitanium.com sean

    Actionable Interest Rate… I like that. Segmentation is not something I had thought of! Great Idea.

  • http://www.kenjones.com Brian

    Hey Andy,

    Nice, slap to the head video. I use Infusionsoft, but haven’t taken advantage of the tags in the emails. Like my brain, I’m only using 5%. Thanks for the reminder!

    Brian
    kenjones

  • JoeBucks

    These days everyone want’s to be F. Kern?

    • http://www.andyjenkinsblog.com Andy Jenkins

      Finally! Someone figured it out! Thanks Joe! I’m sure all of da Blog readers here can rest easier now that they know the truth – they want to be like Frank Kern.

      Guess I can cancel my therapy now.

  • http://www.cashflowninja.com Shane Hale

    Andy, I finished watching all of the videos. Man, all I can say is I can’t believe this is FREE! Awesome stuff man! Keep the Free Line going!!

  • http://www.mikestenger.com Mike Stenger

    Killer email marketing tips Andy. Btw, those videos are super cool.

    Love the soundtrack!

  • http://www.businesstrafficsecrets.com Marketing Mike

    Wow Dan! Segmenting lists simply by open rates or clicking links inside the emails is a fantastically simple idea for creating responsive lists. So often it’s the simplest ideas (yet seem the hardest to come by) that are the most effective.

    Keep up the good work you two!

  • http://www.solar-panels-shop.com/ Solar Panel

    Hey, great post. I just found your blog and I’m already a fan. :P

  • http://www.themoxiemomblog.com Wendy Merritt

    I forgot I used to segment lists when I worked for another company. Brilliant! Thanks for the refresher.

    Blessings,
    Wendy

  • Jesse

    How can I set up the tracking you mentioned in Aweber? I would really like to know.

    Thanks again Andy! I finally understand the “tags” in Infusionsoft.

  • Steven Seferi

    hey Andy,

    I love all the stuff you give us but how about some mp3 versions of the videos to download for those of us who only get to listen in our cars and ipods, just a thought.

    Steven.

    • http://www.andyjenkinsblog.com Andy Jenkins

      Brother, I’m gonna concentrate on making MORE free content, rather than providing a bunch of different file formats. You’re welcome to download the mp4 and turn it into anything you want.