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> <channel><title>Comments on: Marketing Test = FAIL… (The people have spoken)</title> <atom:link href="http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/feed/" rel="self" type="application/rss+xml" /><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/</link> <description>Irreverence Rebellion and interweb marketing.  Sometimes with video thingies.</description> <lastBuildDate>Wed, 16 May 2012 13:14:00 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>By: Ben</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-867</link> <dc:creator>Ben</dc:creator> <pubDate>Thu, 17 Sep 2009 23:05:03 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-867</guid> <description>Here&#039;s a thought... since ya&#039;ll will be creating this content in real time perhaps part of it could be you guys creating or finding a product/niche and showing us every step from nothing to bringing in the bucks.
At a stomper7 J West and D Bullock did this (kinda - they started before the conference and showed the success at S7)and it was awesome.
In your case members could watch every step first hand.  Everyone&#039;d learn something.</description> <content:encoded><![CDATA[<p>Here&#8217;s a thought&#8230; since ya&#8217;ll will be creating this content in real time perhaps part of it could be you guys creating or finding a product/niche and showing us every step from nothing to bringing in the bucks.</p><p>At a stomper7 J West and D Bullock did this (kinda &#8211; they started before the conference and showed the success at S7)and it was awesome.</p><p>In your case members could watch every step first hand.  Everyone&#8217;d learn something.</p> ]]></content:encoded> </item> <item><title>By: Doris</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-866</link> <dc:creator>Doris</dc:creator> <pubDate>Thu, 17 Sep 2009 21:52:54 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-866</guid> <description>Have no website. If this were for newbees within newbees. I&#039;m all for it.  I want to learn this but need to start clearing terminology.
At times the webinars are above my &#039;ead.</description> <content:encoded><![CDATA[<p>Have no website. If this were for newbees within newbees. I&#8217;m all for it.  I want to learn this but need to start clearing terminology.<br
/> At times the webinars are above my &#8216;ead.</p> ]]></content:encoded> </item> <item><title>By: John Redfield</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-862</link> <dc:creator>John Redfield</dc:creator> <pubDate>Thu, 17 Sep 2009 05:50:45 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-862</guid> <description>Not sure what your up to Jenkins :-)
About meself, I think you talk a good story. Hey Dan. Your sitepoint SEO kit was my primer into SEO/SEM. Peripheral Stomper. Analyst by birth.
Best bit of data for me in the seminar was stomper &quot;success&#039; stats. And yes, I loved the mind map, and Dan enough to overlook his fumble job at the 10 yard line.
My feedback is at first it sounded like you bombed, but by my calc youve got a half a dozen seats for GT. If I could be there I would, but Im still one of those peeps wondering if this is the year I bite beyond the net effect and join stomper. Seems like logical lines in the sand. Stompers faculty is missing you Andy, but there is lots of fresh blood in there, and they have got the Oatmeal crowd covered with the new offer. Im actually looking at launching my own information sites instead spending all my time making other peoples, and Im thinking the info in stomper is way better than the oatmeal offer your proposing. Hopefully in a few years, we can do a mastermind together. Well you know what I mean :)
Thanks for the open forum.... very cool to see how everybody is thinking and the different experiences.
John</description> <content:encoded><![CDATA[<p>Not sure what your up to Jenkins <img
src='http://www.andyjenkinsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p><p>About meself, I think you talk a good story. Hey Dan. Your sitepoint SEO kit was my primer into SEO/SEM. Peripheral Stomper. Analyst by birth.</p><p>Best bit of data for me in the seminar was stomper &#8220;success&#8217; stats. And yes, I loved the mind map, and Dan enough to overlook his fumble job at the 10 yard line.</p><p>My feedback is at first it sounded like you bombed, but by my calc youve got a half a dozen seats for GT. If I could be there I would, but Im still one of those peeps wondering if this is the year I bite beyond the net effect and join stomper. Seems like logical lines in the sand. Stompers faculty is missing you Andy, but there is lots of fresh blood in there, and they have got the Oatmeal crowd covered with the new offer. Im actually looking at launching my own information sites instead spending all my time making other peoples, and Im thinking the info in stomper is way better than the oatmeal offer your proposing. Hopefully in a few years, we can do a mastermind together. Well you know what I mean <img
src='http://www.andyjenkinsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>Thanks for the open forum&#8230;. very cool to see how everybody is thinking and the different experiences.</p><p>John</p> ]]></content:encoded> </item> <item><title>By: Miguel Alvarez - @copywriting</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-859</link> <dc:creator>Miguel Alvarez - @copywriting</dc:creator> <pubDate>Wed, 16 Sep 2009 17:56:51 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-859</guid> <description>Doing good man, thanks for asking... And by the looks of it, you&#039;re doing great too now that you&#039;re free again. :)
BTW. Let me know if there is *anything* I can do to help with your new projects. You know I admire your work and I&#039;d love to work with you on something.
Cheers!
Miguel Alvarez</description> <content:encoded><![CDATA[<p>Doing good man, thanks for asking&#8230; And by the looks of it, you&#8217;re doing great too now that you&#8217;re free again. <img
src='http://www.andyjenkinsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>BTW. Let me know if there is *anything* I can do to help with your new projects. You know I admire your work and I&#8217;d love to work with you on something.</p><p>Cheers!<br
/> Miguel Alvarez</p> ]]></content:encoded> </item> <item><title>By: Amber Jalink</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-857</link> <dc:creator>Amber Jalink</dc:creator> <pubDate>Wed, 16 Sep 2009 16:13:44 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-857</guid> <description>I think the concepts are great, definitely gives people the way to get going at a more reasonable rate.
LOL - &quot;UXPIC&quot; was interesting... (and with a spelling error on the &quot;P&quot; when explained).
Definitely think its a great idea to have the choices that allow people to also go to live events OR not depending on their situation and desires... perhaps those who can&#039;t attend the live events could at least get them recorded to listen to after the fact (even if you hold it back for a few months say for the lower levels?)</description> <content:encoded><![CDATA[<p>I think the concepts are great, definitely gives people the way to get going at a more reasonable rate.</p><p>LOL &#8211; &#8220;UXPIC&#8221; was interesting&#8230; (and with a spelling error on the &#8220;P&#8221; when explained).</p><p>Definitely think its a great idea to have the choices that allow people to also go to live events OR not depending on their situation and desires&#8230; perhaps those who can&#8217;t attend the live events could at least get them recorded to listen to after the fact (even if you hold it back for a few months say for the lower levels?)</p> ]]></content:encoded> </item> <item><title>By: Robert Scanlon</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-856</link> <dc:creator>Robert Scanlon</dc:creator> <pubDate>Wed, 16 Sep 2009 12:10:28 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-856</guid> <description>Totally!
I do love a good convo ...</description> <content:encoded><![CDATA[<p>Totally!</p><p>I do love a good convo &#8230;</p> ]]></content:encoded> </item> <item><title>By: Lynn Terry</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-855</link> <dc:creator>Lynn Terry</dc:creator> <pubDate>Wed, 16 Sep 2009 10:51:09 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-855</guid> <description>&lt;i&gt;&quot;the majority of those wanting the GT product DO NOT want or need what you are REALLY WANT to offer. Nor are they interested in what makes you the HAPPIEST. They are in it for their own sake. There is nothing wrong with that and good for them.&quot;&lt;/i&gt;
Sue makes a good point here, and it&#039;s worth expanding on. There is not much offered at the GT level. As one of the people originally interested, I&#039;ll agree there is a big &quot;what&#039;s in it for me?&quot; factor - and I doubt I speak only for myself when I say we&#039;re a particular bunch when it comes to who we trust &amp; associate with - from leaders to fellow members.
Something like GT is specifically designed for ME to take MY business to the next level. Not just through your expertise and guidance, but by the group association as well.
That said, quirky as we are as a target market, we&#039;re also go-getters and serious action-takers, which I am guessing is the type of group you like to work with.
6 months with a GT group could result in a lot of by-products you could offer at various levels, such as mind-maps and processes to share at lower price points.</description> <content:encoded><![CDATA[<p><i>&#8220;the majority of those wanting the GT product DO NOT want or need what you are REALLY WANT to offer. Nor are they interested in what makes you the HAPPIEST. They are in it for their own sake. There is nothing wrong with that and good for them.&#8221;</i></p><p>Sue makes a good point here, and it&#8217;s worth expanding on. There is not much offered at the GT level. As one of the people originally interested, I&#8217;ll agree there is a big &#8220;what&#8217;s in it for me?&#8221; factor &#8211; and I doubt I speak only for myself when I say we&#8217;re a particular bunch when it comes to who we trust &amp; associate with &#8211; from leaders to fellow members.</p><p>Something like GT is specifically designed for ME to take MY business to the next level. Not just through your expertise and guidance, but by the group association as well.</p><p>That said, quirky as we are as a target market, we&#8217;re also go-getters and serious action-takers, which I am guessing is the type of group you like to work with.</p><p>6 months with a GT group could result in a lot of by-products you could offer at various levels, such as mind-maps and processes to share at lower price points.</p> ]]></content:encoded> </item> <item><title>By: Coronado Cookie</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-854</link> <dc:creator>Coronado Cookie</dc:creator> <pubDate>Wed, 16 Sep 2009 05:38:45 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-854</guid> <description>Hmm...Oatmeal Marketing. Seems like you got some ideas out of your interview with Lynn as well as your own insightful concepts of course!
When I heard about the Guru Therapy Program, I totally got it and saw the wisdom of it. I knew it would have a limited enrollment, but what a wonderful master mind group!
I have followed you and Dan for quite some time now and know that being mentored by you both in any way would be beneficial. Of course if I were a member of your program, I would go to a live event ~ I get a lot out of live events and meeting people face to face.
What I would say is that you both have to follow your hearts, passions and instincts. What type of program do you want to be involved with? Whichever you decide, people will benefit.
Looking forward to seeing which direction you decide on...
PS Again ~ Welcome to the San Diego area!</description> <content:encoded><![CDATA[<p>Hmm&#8230;Oatmeal Marketing. Seems like you got some ideas out of your interview with Lynn as well as your own insightful concepts of course!</p><p>When I heard about the Guru Therapy Program, I totally got it and saw the wisdom of it. I knew it would have a limited enrollment, but what a wonderful master mind group!</p><p>I have followed you and Dan for quite some time now and know that being mentored by you both in any way would be beneficial. Of course if I were a member of your program, I would go to a live event ~ I get a lot out of live events and meeting people face to face.</p><p>What I would say is that you both have to follow your hearts, passions and instincts. What type of program do you want to be involved with? Whichever you decide, people will benefit.</p><p>Looking forward to seeing which direction you decide on&#8230;</p><p>PS Again ~ Welcome to the San Diego area!</p> ]]></content:encoded> </item> <item><title>By: Sue_Braswell</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-853</link> <dc:creator>Sue_Braswell</dc:creator> <pubDate>Wed, 16 Sep 2009 04:49:00 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-853</guid> <description>Andy,
I have read your posts regarding why you left SN and if I can quote you &quot;Happiness Audit = FAIL&quot; What you are purposing here as public opinion is great and as long as you have thick skin you can determined what each target audience is asking for, their needs, and their wants.   I felt a little downhearted to know that you stated you could not do both.
Finding the right niche determines your targeted audience!?  As there are plenty of those for the GT $10K product (who can well afford to pay),  and there are those that would struggle with the $200 monthly price.  Do persons (starting out on the ground floor) really know what he/she needs, where to go to get it, and how to achieve it unless someone coached or taught them.
It comes down to:  Happiness Audit = &quot;Success&quot;.   Your new goal matches other person&#039;s goals. What is true happiness? Can you put a price on it? Can&#039;t it  be affordable to everyone? Would you recommend the same step you took with SN ( so you could achieve some level of happiness)?  Which group (discussed here) would make you happier in teaching? There is one thing that you can clearly state: You already been through this same scenario building StomperNet... where do you go from here? Where do you WANT to go from here?
There is something to be said about hard work and working hard with your hands.  Building something from scratch can give you a sense of satisfaction.  I applaud you.  As you can tell, the majority of those wanting the GT product DO NOT want or need what you are REALLY WANT to offer.  Nor are they interested in what makes you the HAPPIEST.  They are in it for their own sake.   There is nothing wrong with that and good for them.
I am here to tell you that there is a &quot;niche&quot; that you can fill.  You can  teach those persons, not quite at the GT level, perhaps on the ground floor, how to climb up.  We would like your mindmaps, your videos, and your coaching.
1) I love the mindmaps and work with them myself.  Great teaching tool when appropriately used.
2) I love the video idea, trying to build my own and can definitely see the vision.
3) &quot;You call the shots&quot; would work if the &quot;SHOTS&quot; persons were asking for were guaranteed on showing up on some future date.  Voting can take precedent but should only account for the main topic, allowing sub-topics to be discussed.  Goal is making sure everyone voting gets a say in &quot;calling the shots&quot;.
4) Record scheduled sessions so they can be made available to all, at any time.
5) One idea:  Have persons work for their pay?  This would allow someone who otherwise could not afford it, work for it.  You would have extra pair of hands (to develop, design, annotate, file, maintain, etc.) and they would get an opportunity to learn.  Win-win situation.
Sue B</description> <content:encoded><![CDATA[<p>Andy,</p><p>I have read your posts regarding why you left SN and if I can quote you &#8220;Happiness Audit = FAIL&#8221; What you are purposing here as public opinion is great and as long as you have thick skin you can determined what each target audience is asking for, their needs, and their wants.   I felt a little downhearted to know that you stated you could not do both.</p><p>Finding the right niche determines your targeted audience!?  As there are plenty of those for the GT $10K product (who can well afford to pay),  and there are those that would struggle with the $200 monthly price.  Do persons (starting out on the ground floor) really know what he/she needs, where to go to get it, and how to achieve it unless someone coached or taught them.</p><p>It comes down to:  Happiness Audit = &#8220;Success&#8221;.   Your new goal matches other person&#8217;s goals. What is true happiness? Can you put a price on it? Can&#8217;t it  be affordable to everyone? Would you recommend the same step you took with SN ( so you could achieve some level of happiness)?  Which group (discussed here) would make you happier in teaching? There is one thing that you can clearly state: You already been through this same scenario building StomperNet&#8230; where do you go from here? Where do you WANT to go from here?</p><p>There is something to be said about hard work and working hard with your hands.  Building something from scratch can give you a sense of satisfaction.  I applaud you.  As you can tell, the majority of those wanting the GT product DO NOT want or need what you are REALLY WANT to offer.  Nor are they interested in what makes you the HAPPIEST.  They are in it for their own sake.   There is nothing wrong with that and good for them.</p><p>I am here to tell you that there is a &#8220;niche&#8221; that you can fill.  You can  teach those persons, not quite at the GT level, perhaps on the ground floor, how to climb up.  We would like your mindmaps, your videos, and your coaching.</p><p>1) I love the mindmaps and work with them myself.  Great teaching tool when appropriately used.<br
/> 2) I love the video idea, trying to build my own and can definitely see the vision.<br
/> 3) &#8220;You call the shots&#8221; would work if the &#8220;SHOTS&#8221; persons were asking for were guaranteed on showing up on some future date.  Voting can take precedent but should only account for the main topic, allowing sub-topics to be discussed.  Goal is making sure everyone voting gets a say in &#8220;calling the shots&#8221;.<br
/> 4) Record scheduled sessions so they can be made available to all, at any time.<br
/> 5) One idea:  Have persons work for their pay?  This would allow someone who otherwise could not afford it, work for it.  You would have extra pair of hands (to develop, design, annotate, file, maintain, etc.) and they would get an opportunity to learn.  Win-win situation.</p><p>Sue B</p> ]]></content:encoded> </item> <item><title>By: admin</title><link>http://www.andyjenkinsblog.com/2009/09/14/marketing-test-fail-the-people-have-spoken/#comment-852</link> <dc:creator>admin</dc:creator> <pubDate>Wed, 16 Sep 2009 02:42:48 +0000</pubDate> <guid
isPermaLink="false">http://www.andyjenkinsblog.com/?p=243#comment-852</guid> <description>Thanks Robert - If I sounded defensive, I didn&#039;t mean to.  I was just pointing out that I&#039;m not really after anything at all except the conversation.  And it doesn&#039;t mean anything other than that GOD DAMN IT!
:)</description> <content:encoded><![CDATA[<p>Thanks Robert &#8211; If I sounded defensive, I didn&#8217;t mean to.  I was just pointing out that I&#8217;m not really after anything at all except the conversation.  And it doesn&#8217;t mean anything other than that GOD DAMN IT!<br
/> <img
src='http://www.andyjenkinsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p> ]]></content:encoded> </item> </channel> </rss>
